This weekend is Mother’s Day and, as many of us know, this holiday is all about substance as we prepare to pay tribute to our moms for everything they do. No greeting-card-industry-driven holiday fluff here.
Behind the winter holidays, Mother’s Day is the second largest U.S. spending holiday―even bigger than Valentine’s Day!
According to a National Retail Federation survey, Americans will pamper mom with appreciation this year. Consumers are estimated to spend an average of $152 on mom, buying everything from flowers and jewelry to apparel and special outings (brunch, dinner, etc.). That’s big bucks when you consider there are more than 85 million mothers in the United States alone.
Ssshhh! But, here’s what we plan to treat mom to:
- 66.4 percent will buy flowers, spending a total of $2.2 billion;
- 54.3 percent will spoil mom with a nice dinner or brunch, costing $3.4 billion.
- 32.8 percent will give mom a new blouse or sweater, spending $1.6 billion on clothing and accessories; and
- 12.7 percent will go digital, shelling out a total of $1.6 billion on tablets, digital cameras, smartphones, etc.
Additionally, consumers will spend $1.8 billion on gift cards and $1.3 billion on personal services such as a trip to a day spa.
A recent survey by PriceGrabber, reported that 52 percent of people planned to buy their Mother’s Day gifts online this year. Whether you’re a retailer, restaurant or florist, you can help attract new customers and make it easy for them to spend on mom by serving relevant merchandise, content and promotions―whether to buy on the spot or to make a more informed decision for an offline purchase.