Publishing & Advertising

IP Geolocation for Publishers & Advertisers

Improve Reach, Relevance and Response with IP Intelligence Data

Digital Element’s globally recognized IP geolocation and IP Intelligence data allows online publishers, advertisers and marketers to accurately and non-invasively leverage user location and other IP-based data attributes, such as connection type, domain or mobile/WiFi, to target ads and content with pinpoint precision.

Whether you’re a publisher looking to better target users with geolocated content; an ad network looking to capitalize on industry-standard IP location targeting; or a marketer wanting to refine campaigns based on IP Intelligence data points, Digital Element’s technology will allow you to deliver more meaningful and engaging content and ads to different audience segments – when, where and how the user wants it.

IP Geolocation Benefits:

  • Increase upsell by as much as 30 to 40 percent with geotargeted ads
  • Deliver relevant ads to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
  • Upsell the ability to deliver advanced ad targeting such as rich streaming video or mobile formats based on a user’s connection type or device
  • Increase return on investment for geographic advertising by selling targeted local ads
  • Control access to digital content and downloads

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
  • Este campo é para efeitos de validação e deve ser mantido inalterado.

“Digital Element’s technology was the clear choice because it is seen as the industry standard, it is simple to deploy and is more granular than any other data on the market.”

Daniel de Sybel, Director of Technology and Operations, Infectious Media
Triangle