Publishing & Advertising

IP Geolocation for Publishers & Advertisers

Improve Reach, Relevance and Response with IP Intelligence Data

Digital Element’s globally recognized IP geolocation and IP Intelligence data allows online publishers, advertisers and marketers to accurately and non-invasively leverage user location and other IP-based data attributes, such as connection type, domain or mobile/WiFi, to target ads and content with pinpoint precision.

Whether you’re a publisher looking to better target users with geolocated content; an ad network looking to capitalize on industry-standard IP location targeting; or a marketer wanting to refine campaigns based on IP Intelligence data points, Digital Element’s technology will allow you to deliver more meaningful and engaging content and ads to different audience segments – when, where and how the user wants it.

IP Geolocation Benefits:

  • Increase upsell by as much as 30 to 40 percent with geotargeted ads
  • Deliver relevant ads to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
  • Upsell the ability to deliver advanced ad targeting such as rich streaming video or mobile formats based on a user’s connection type or device
  • Increase return on investment for geographic advertising by selling targeted local ads
  • Control access to digital content and downloads

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“Now, more than ever, we need to be confident that we are complying with our content rights agreements across all the territories we serve, and it is of paramount importance to our business that the IP data we use to do this is accurate. Digital Element’s NetAcuity solution provides us with a highly accurate and comprehensive global database, and their solution was easy to integrate with our delivery systems.”

Clive Malcher, Head of Product Development and Technology, Channel 5