Target Mobile Users

Geolocation for Mobile Targeting

IP Targeting of Mobile Users

With more than 6.5 billion mobile subscribers today, mobile is poised to become the dominant screen for reaching consumers. And with 80 percent of those user gravitating towards Wi-Fi as their connectivity option of choice, it’s imperative that marketers and advertisers have a way to reach this growing population of users on the go. Digital Element’s NetAcuity® IP geolocation technology identifies the location of online visitors down to a ZIP code or postcode level worldwide―without invading user privacy. This allows marketers to serve customized and localized content to mobile consumers who access the Internet from either public Wi-Fi hotspots or home wireless networks, and can even help distinguish between types of hotspots (ie, airports, universities, etc.). This is key to “filling the mobile gap” and reaching users as an increasing percentage ditch traditional wireless connectivity in favor of more rate- and speed-friendly Wi-Fi connections.

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“As one of the leading advertising networks in Russia we need to ensure that our IP data is the most accurate on the market. With Digital Element, we are confident that our clients’ campaigns will see improved performance as a result of having access to the most precise data available today.”

Dmitry Lelis, CEO, Kavanga
Triangle