Geolocation for Mobile Targeting
IP Targeting of Mobile Users
With more than 6.5 billion mobile subscribers today, mobile is poised to become the dominant screen for reaching consumers. And with 80 percent of those user gravitating towards Wi-Fi as their connectivity option of choice, it’s imperative that marketers and advertisers have a way to reach this growing population of users on the go. Digital Element’s NetAcuity® IP geolocation technology identifies the location of online visitors down to a ZIP code or postcode level worldwide―without invading user privacy. This allows marketers to serve customized and localized content to mobile consumers who access the Internet from either public Wi-Fi hotspots or home wireless networks, and can even help distinguish between types of hotspots (ie, airports, universities, etc.). This is key to “filling the mobile gap” and reaching users as an increasing percentage ditch traditional wireless connectivity in favor of more rate- and speed-friendly Wi-Fi connections.