Can you target mobile Internet users?
Yes. Generally, Internet traffic can be broken down by connectivity type into: 1) Wired PC-based traffic, 2) WiFi-based mobile-device and PC traffic, and 3) Celltower-based mobile device traffic. IP geolocation data will enable you to accurately target the first two connectivity types – fixed and Wi-Fi. In terms of traffic from mobile devices specifically, WiFi connections represent well over 80 percent of mobile Internet device traffic in terms of how users are connecting, meaning most mobile device traffic can be accurately targeted using IP geolocation.