IP Intelligence in Action

Education Solutions

Incorporating IP Intelligence into your online strategy can significantly simplify and enhance your website visitors' online experience by allowing you to accurately and non-invasively present relevant content, products and promotions to your website visitors based on their location.

Scenario:

A web visitor from a country outside the US logs onto your website. By using IP Intelligence the visitor will be instantly routed to the global site of the country they are logging on from, eliminating the need for them to ‘choose their location’. They would be served relevant content, products and promotions—all creating an instant connection with the website visitor and establishing brand presence.

Country-level targeting is 99.9% accurate.

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Scenario:

A website visitor logs on from New York, NY and chooses the option - 'Find a Location’. In this case they are looking for a campus nearest to them. By using IP Intelligence you can automatically present information on the campus nearest to the website visitors' geographic location without them having to choose their location, creating an instant connection with the website visitor.

City-level targeting is 95% accurate, worldwide.

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Scenario:

A website visitor logs on from London, England. They are instantly routed to the UK version of the website and presented with customized content on the fly—such as information and products appropriate to their region.

Ads and coupons can also be geographically targeted to visitors based on their location — in this case London. You can also use information obtained through market analysis to present coupons based on the 'hottest' selling products in a particular region, and even drive offline traffic by presenting a website visitor with a coupon for a percentage off an in-store purchase.

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Scenario:

A website visitor from London, England decides to make an offline purchase and chooses the 'find a dealer' option. By utilizing IP Intelligence you can automatically present them with information on the nearest dealer to their geographic location simplifying their website experience and creating an instant connection with them.

City-level targeting is 95% accurate, worldwide.

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Benefits of using IP Intelligence:

  • Create a memorable website experience -
    • Decrease site abandonment and increase visitor "clicks" by showing them relevant information
    • Deliver regional relevance through unique product and page themes
    • Automatically present country specific websites to visitors outside the US
  • Impact your bottom line -
    • Reduce abandonment and increase completed transactions by proactively showing the visitor relevant content
    • Eliminate currency miscalculations by showing country specific currency on both the catalog and the payment page
    • Increase online and offline conversions by targeting promotions based on customer locations
    • Simplify and enhance customers' online experience
  • Build brand awareness - providing geographically relevant content allows you to provide consistent communications and messaging to prospects, customers and employees on a global basis

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