Archives: Press Releases

April 20, 2016

New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology.

Pulse Plus is a first-of-its-kind ZIP+4 targeting solution that combines the device-derived data of NetAcuity Pulse with Digital Element’s proprietary technology that produces reverse-geocoding data feeds. Available for flat-file implementation, Pulse Plus combines this new intelligence with geographic shape and boundary files to produce the next generation of ZIP code targeting within the United States. Additionally, the Pulse Plus ZIP+4 data can be combined with demographics to produce even more granular and precise targeting for marketers.

“When we launched NetAcuity Pulse in 2014, it was the industry’s first mobile-centric IP targeting solution, and we have continued to research and develop the product in order to provide new depths of precision,” said Rob Friedman, executive vice president, Digital Element. “Pulse Plus represents the next evolution of the product, delivering the first comprehensive IP-to-ZIP+4 targeting offering that provides marketers with even more granularity. So many of our customers already use demographic data, but now they can combine that with Pulse Plus for more precise targeting. This will allow marketers to more accurately segment―and target―audiences with relevant messages wherever they live, work, travel and shop.”

ZIP+4 data is especially beneficial to marketers that want to target very specific audiences concentrated in more pinpointed locations within the United States. The following are examples of how companies across a number of industries can use this type of precision targeting:

• Restaurants may drive in more local diners by advertising specials to neighborhoods/businesses with ZIP codes within a 5-mile drive of the establishment.
• Universities might advertise to ZIP codes that contain large high schools, encouraging students to visit the campus to learn more about higher-education opportunities in their local areas.
• Retailers may drive in-store traffic by targeting ZIP codes with certain household incomes or business locales near other establishments (i.e. hotels, restaurants, etc.).
• Political campaigns can deliver specific advertising and messages to key constituents in local districts, for example where voter turn-out is low or where candidates want to gain grassroots momentum.

In terms of ZIP+4 data granularity, these digits identify more pinpointed areas—such as a group of apartments or office buildings—or a high-volume mail receiver within a five-digit delivery zone to help with mail sorting and delivery. The sixth and seventh digits of ZIP+4 indicate a “delivery sector,” such as a group of streets, P.O. boxes, a group of buildings, or even a single high-rise building. The eighth and ninth digits designate a “delivery segment,” such as a specific side of a street, a floor in an office or apartment building, or a specific department within a large office.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

April 5, 2016

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist

London, UK – 5 April 2016 – Digital Element, the industry leader in IP geolocation, today announced that Team Internet has implemented its NetAcuity IP geolocation technology. As an international supplier of direct navigation advertising and monetisation services, Team Internet will use the technology to enhance global data quality, significantly increasing location targeting accuracy.

Team Internet enables advertisers to access high-converting direct navigation traffic by precisely targeting the ads that appear on parked domains in real-time. The company’s two core products, DNTX — a text ad and zero-click advertising network — and ParkingCrew — an advanced domainparking platform — work in unison. While advertisers can reach audiences filtered by country, keyword, device, and now mobile carrier, domain owners are able to achieve the maximum revenue for their assets.

“As a direct navigation advertising specialist, accuracy is paramount for us,” explained Mario Witte, CTO at Team Internet. “Digital Element’s geolocation technology allows us to offer unrivalled geographic targeting precision to our clients – combining geography with other targeting criteria, enabling us to reach the ideal audience, in the right country, at the optimal time. When researching geolocation providers, Digital Element stood head and shoulders above their competitors in terms of accuracy and speed of response, and we are delighted with both their data output and customer service.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Kate Owen, Vice President, Northern Europe, Digital Element, commented: “We are very much looking forward to working with Team Internet and helping them to enhance their targeting capability. Our geolocation technology enables precise geographic targeting, reducing wasted impressions and ensuring the company’s advertising clients will receive the maximum impact and revenue from direct navigation search campaigns. The addition of mobile carrier and connection speed data sets provides Team Internet with additional parameters to deliver more meaningful advertising.”

Team Internet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Ströer Group. The ADEX, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Team Internet

Founded in 2010, Team Internet has set out to change the digital advertising space with its progressive direct navigation advertising and monetisation services. Headquartered in Munich, the company offers two products that meet the supply and demand side of domain advertising — ad network DNTX and domainparking platform ParkingCrew. The technology enables advertisers to deliver targeted content to one billion unique users every month, while helping domain owners to monetise their assets.

Visit www.teaminternet.com/ for further information.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 16, 2016

Industry-leading IP geolocation technology selected to improve advertising performance

London, UK – 16 March 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that global ad network, TrafficStars.com, has deployed its NetAcuity Pulse™ hyperlocal IP geolocation technology, to improve location based ad targeting.

TrafficStars is a self-serve proprietary ad network providing technical and marketing solutions to advertisers and publishers worldwide. The use of Digital Element’s IP geolocation solution, which includes mobile carrier data, will empower the company to accurately determine a user’s location whether they are browsing on desktop or mobile devices. The inclusion of mobile carrier data allows TrafficStars to offer campaigns targeted to specific mobile carriers, which can be used, for example, to deploy loyalty campaigns or to promote apps that are carrier specific.

Deploying NetAcuity Pulse™ increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining wifi connected mobile traffic and internet infrastructure analysis. This provides Trafficstars with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, reducing wasted impressions and increasing ROI for its clients.

“It is vital our geolocation capabilities meet the needs of our clients,” explained Geoffrey Bonnechèrem co-founder, TrafficStars. “By incorporating Digital Element’s IP geolocation technology into our platform, we have access to highly accurate location data that vastly improves the effectiveness of our geotargeting. Having tested Digital Element’s data against that of their competitors, Digital Element proved to be the best performing IP provider by a large margin.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using wifi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to be working with TrafficStars, enabling them to provide enhanced targeting and facilitate the delivery of contextually relevant advertising to their client’s audiences. Mobile is paramount in the modern advertising world and we are proud to enable TrafficStars with the capability to anonymously geotarget consumers on mobile, as well as desktop.”

TrafficStars joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About TrafficStars.com

TrafficStars is a self-serve proprietary ad network which was developed to provide technical and marketing solutions to advertisers and publishers worldwide.

We started with a blank page to create TrafficStars.com. We studied all available technologies and mixed the best features from each one to develop our own system from scratch. We wanted to make it powerful, secure, flexible and easy to use so everyone can benefit from our technology: from beginners to media buying experts.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 15, 2016

Innovative Technology Will Allow Companies to Cost-Effectively Reach Both Online and Mobile Chilean Consumers

Atlanta, GA – March 15, 2016 – Digital Element, the leading provider of IP geolocation solutions, today announced that INDIGOTEC Soluciones Integrales, a full-service technology consulting firm in Chile, is now offering the NetAcuity^® platform of solutions for its advertising and ecommerce clients.

INDIGOTEC provides consulting services in the areas of digital marketing, ecommerce, and Internet and communications technology. With the integration of Digital Element’s solutions, INDIGOTEC will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

According to eMarketer, a leading global marketing research firm for the digital world, Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average.

“The economic downturn has certainly had an impact on marketing spend, but the lack of innovative and cost-effective technology tools has also been a significant challenge for companies trying to reach both online and mobile consumers in Chile,” said Mauricio Dabdoub, CEO, INDIGOTEC. “The ability to offer proven, easy-to-implement geolocation solutions to our advertising and ecommerce clients will give them a competitive edge in the digital marketplace as the economy continues to improve.”

With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“We’re expecting to see double-digit growth in Internet ad spending over the next several years in Chile so it’s imperative that companies are using the right technology tools to reach consumers and stretch their marketing dollars to their full potential,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “We also anticipate an explosion in mobile marketing as the number of smartphone users continues to grow significantly. The NetAcuity platform offers a number of different ways to reach consumers, regardless of the device they use to connect.”

Benefits of using the NetAcuity platform for companies in Chile include:

• Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About INDIGOTEC

Since 2005, INDIGOTEC has provided a full range of technology consulting services spanning digital marketing, ecommerce, and Internet and communications technology. Our portfolio of CRM solutions and diverse associated services includes consulting services to deal with competitive digital issues, solved by our team of certified consultants by Google Inc. This competitive advantage, coupled with our strict internal processes, implementation and project management based on the PMI – Project Management Institute – allows us to monetize their investment and increase productivity.

To learn more visit www.indigotec.cl.

Media contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

March 11, 2016

IP Geolocation Technology Provider Recognized for Expansion into Brazilian Marketplaces

Atlanta, GA – March 11, 2016 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, received a 2016 GLOBE (Georgia Launching Opportunities by Exporting) Award from The International Trade Division of the Georgia Department of Economic Development for its business expansion into Brazil.

In their third year, the GLOBE awards recognize Georgia companies for achieving entry into new international markets. The annual reception, hosted by the Georgia Department of Economic Development, took place this year on March 8 at the Atlanta History Center. Gov. Nathan Deal presented the awards to the 26 Georgia-based companies being recognized.
“The Brazilian online marketplace presents some very attractive business applications for our solutions, with a healthy e-commerce arena and an increasingly mobile society,” said Jorgelina Striedinger, Latin America business development director at Digital Element. “Our first customer in Brazil was Globo, one of the largest media companies in the world, and now we have two resellers in the region. Our reseller partnerships were made possible by the hard work of the Georgia Department of Economic Development team in the Sao Paulo office. Digital Element is grateful for their dedication and assistance during the partner-selection process.”

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7483
jsisko@carabinercomms.com

March 10, 2016

Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising

London, UK – 10 March, 2016 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, today announced Teads, the global leaders in native video advertising and a global monetisation platform for publishers, has adopted its NetAcuity Pulse hyperlocal IP geolocation solution to ensure the right video is served to the right audience, in the right location.

Digital Element’s technology will be integrated into inRead, an innovative native video advertising product from Teads. inRead places video outside the traditional player, inserting it into the heart of editorial content to provide a targeted experience that is respectful to the consumer. The inRead product serves video ads in premium environments, with inventory from publishers including Hearst, Conde Nast, Forbes, Reuters, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others.

After working with other IP geolocation partners, Teads selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium publishers and their advertisers. Teads’ outstream video solutions work across all devices from desktop to smartphone – including in-app – so it is vital they can identify the consumer’s location to deliver contextually relevant video ads. NetAcuity Pulse™ combines wi-fi connected mobile traffic and internet infrastructure analysis to provide actionable insights that can be used to increase reach, accuracy and targeting ability within postcodes across the globe. This provides Teads with unrivalled IP-based geographic targeting precision for video advertising across multiple devices.

“Our products require a reliable and trusted source of data, and Digital Element’s impressive client list is a statement that its IP geolocation data has integrity. The company’s client services have been impeccable with quick, responsive, and direct answers to all our questions,” commented Bertrand Quesada, CEO of Teads. “Digital Element’s IP geolocation technology broadens and complements our product offering in a scalable manner that can be used globally and locally, further elevating our competitive edge in the marketplace.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure analysis. This more precise yet privacy-sensitive online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. The information provided can include whether or not the connection is being made through a wi-fi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using wi-fi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “We’re delighted to be working with Teads – a game-changer in the video advertising market – to enhance the contextual targeting of its outstream video offering. Top-tier premium inventory requires highly relevant advertising to engage the consumer, and this will be made possible by the integration of our exceptionally granular hyperlocal data across platforms.”

Teads joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Adform, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS Ströer Digital Group, and Yahoo’s BlueLithium.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Teads

Teads, founded in 2011, is the global leader in native video advertising and a global monetisation platform for publishers. Prestigious publishers such as Hearst, Conde Nast, Forbes, Reuters, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others are using Teads platform to create brand new video inventory and to manage their existing inventory, monetising it through their own sales force, Teads’ managed services or third parties including programmatic buyers.

Teads’ native video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before. Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.

Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.

Press contact
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 8, 2016

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries

ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, the leading provider of IP Intelligence and geolocation solutions, to provide IP geolocation technology to support its newest e-commerce project.

Coppel currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, that currently operates 1,280 stores in Mexico, Brasil and Argentina, is undertaking a new e-commerce project to bring better service and ease of purchase to those customers shopping online. With distribution points in the double digits throughout the country, it is important for Coppel to be able to show customers products that are both relevant to their regions and available for delivery.

There are currently 14.3 million digital buyers in Mexico (12 percent of the population) with the number of buyers projected to increase substantially to 23.6 million by 2019 and account for $13.3 billion in sales.

By incorporating Digital Element’s NetAcuity Edge™, a global hyperlocal IP geolocation solution, Coppel will be able to serve its customers relevant content based on the their geographic locations. According to Alan Sobrino, e-commerce merchandising manager at Coppel SA de CV, the addition of more accurate and reliable geo-data coverage for Mexico is expected to decrease distributions costs and increase customer satisfaction for the company.

“When the data is fully integrated into our e-commerce systems, users’ cities will be identified automatically so that Coppel can better respond to the customers’ local demands,” said Sobrino. “This will allow us to achieve faster delivery by serving an online catalog that represents products that are currently in-stock locally, provide the best shipping costs possible, and give the customer a very positive web experience. Digital Element was the only company to be able to provide this type of data granularity in Mexico, according to our findings.”
Coppel enlisted the assistance of a third-party IT consulting firm to verify the data. Tests were conducted using data from the company’s log and e-commerce systems. The results accurately matched all cities to distribution systems, ensuring that the logic was in line with the company’s e-commerce goals.

“Mexico definitely represents an emerging digital retail market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “The market will only continue to grow as mobile device ownership increases and more consumers grow comfortable with making purchases online. Forward-thinking companies such as Coppel are preparing for this now with technologies that impact their online and mobile initiatives on a number of fronts.”

Coppel has also integrated GeoMprint, Digital Element’s new reverse geocoding solution targeted at mobile device traffic, which will allow the retailer to better serve mobile users in real time.

Coppel joins Digital Element’s other high-profile customers in Mexico, among them, BBVA and Televisa.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Coppel

Coppel is a large Mexican department and shoe stores chain based in the city of Culiacan, Mexico. Founded in 1941, Coppel has grown to be of the top 100 companies in Mexico. They serve a vast clientele by offering credit and free shipping to its customers. Today Coppel operates in Mexico, Argentina and Brazil.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

December 15, 2015

Large e-commerce market, high mobile penetration make mobile targeting technology an ideal solution for retailers in Brazil

ATLANTA – December 15, 2015 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, today announced that Origin5, a full-service technology consulting firm in Brazil, is now offering the NetAcuity® platform of solutions for its ecommerce clients across Latin America.

Origin5 has been a driving force in the advancement of ecommerce in Brazil for more than a decade. With the integration of Digital Element’s solutions, Origin5 will be able to help its clients more effectively target both mobile and connected shoppers.

“With such vast geographic differences in Brazil, it is important to give our clients the ability to deliver customized content, offers, and promotions to shoppers based on their locations,” said Roberto Wajnsztok Olivieria, CEO and co-founder, Origin5. “As mobile shopping continues to grow across the region, it was imperative for us to find a geolocation technology platform that provided solutions to accurately target these on-the-go consumers as well.”

According to eMarketer, Brazil is among the largest e-commerce markets in the world. Ranked at No. 10 worldwide, the country also boasts a high mobile penetration, making it the ideal market for mobile geolocation solutions.

With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“While m-commerce is certainly gaining momentum in Brazil, it is still a small segment of the total online shopping market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Retailers need consistency when targeting consumers across devices―from one solution provider that allows them to deliver multi-pronged location strategies that enable them to reach more connected consumers in relevant ways.”

Benefits of using the NetAcuity platform for Brazilian retailers include:

• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Origin5

Origin5 is a full-service consulting firm that introduces digital technologies to leading ecommerce sites in Brazil and throughout Latin America to increase sites’ ROI. Focusing on developing digital business, improving the online shopping experience, and improving omnichannel initiatives, Origin5 developed innovative solutions for major players in the Brazilian market such as Bradesco, Whirlpool, Boticario, Netshoes, Drugstore Sao Paulo, and others.

For more information, visit http://origin5.la/

Media contact
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

December 10, 2015

Latin American Media Giant Leverages NetAcuity Pulse for a More Comprehensive Digital Right Management Solution

ATLANTA – December 10, 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that Globo, one of the largest media companies in the world, has selected its technology to help provide localized video content and protect copyrights throughout Brazil.

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric IP targeting solution. Globo Play is a digital video platform that allows viewers to easily access programming―journalism, sports and entertainment―on computers, smartphones and tablets.

“Consumers expect content that is relevant locally, and content producers expect their rights to be protected,” said Igor Macaubas, globo.com’s OVP product manager. “As a company, we can’t accomplish either unless we have extremely accurate geolocation data. The combination of Digital Element’s data granularity and reliability with its customer support allows Globo to segment its video content across Brazil with confidence.”

Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity EdgeTM by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot (which may call for traffic to be handled differently).

During the evaluation process, globo.com extracted a database with 13 million IP addresses from its video access log and found some big discrepancies in reports from other providers. According to Macaubas, there were solutions that could not even return geolocation data for 2 million IP addresses. NetAcuity Pulse not only returned geolocation data for all the IP addresses, but was also the most accurate of the solutions that were evaluated.

“globo.com conducted a very extensive evaluation of all data, comparing a number of different sources, and found NetAcuity Pulse to be the most accurate at the city level in all of Brazil,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Globo is definitely implementing the most effective digital rights management tool in the market to ensure its delivering the best video products to its viewers while adhering to its partners’ distribution agreements.”

Globo joins Digital Element’s other high-profile Latin American customers, among them Televisa, Muchoviaje, Despegar.com, Sony Music, CNN, Microsoft, Omniture and DoubleClick.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Globo

Globo is one of the largest media companies in the world, and produces approximately 2,500 hours of entertainment and 3,000 hours of news content per year in Brazil. Its network covers 98.6% of the Brazilian territory, reaching 99.5% of the country’s population. Recognized for the quality of its productions, the company has won 12 International Emmy Awards. Globo’s international operation has a division of production and distribution of sports and entertainment content that reaches over 190 countries worldwide.

For more information, visit http://www.redeglobo.com.br/.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

November 20, 2015

Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform

London, UK – 30 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that European digital marketing expert, Codewise, has implemented its NetAcuity Edge™ hyperlocal technology to improve the accuracy of traffic delivery, tracking, and analytics.

Codewise provides specialist smart traffic and tracking tools to performance marketers. The deployment of Digital Element’s IP geolocation solution will enhance the capabilities of its two flagship products: Zeropark and Voluum. Zeropark, an ad exchange, will use Digital Element’s technology to determine the consumer’s location, carrier type, connection speed, and proxy, empowering their clients to purchase inventory that more accurately targets their key audiences. Additionally, the technology will enhance analytics platform, Voluum – which already uses Digital Element’s solutions to ascertain mobile carrier and connection type – to provide improved granular insight into ad campaign success, by adding location and ISP data to real-time advertising performance analysis.

“Reaching the ideal audience, in the right location and on the optimal device is essential for our clients. Digital Element’s geolocation technology is proven to be the best in the market and provides the maximum level of accuracy, empowering us to give clients enhanced visibility of real-time campaign performance and improved targeting capability. Since implementing NetAcuity Edge™ we have seen an increase of 25% in mobile ad campaigns running through our tools and we look forward to further expanding our offering with Digital Element,” explained, Irena Pawłowski, Marketing Director at Codewise.

Digital Element has pioneered IP geolocation technology since it was established in 1999, and NetAcuity Edge™ has brought new accuracy to the IP geolocation industry.
Using IP routing infrastructure analysis and anonymous location insight provided by global partners, NetAcuity Edge™ drives high-precision targeting and ensures clients are compliant with geographic rights. The technology strives to adhere to high standards of end-user privacy and safeguards user anonymity in all stages of deployment.

“For Codewise, location plays a crucial role in the reporting functionality and ad targeting services they provide. We are excited about the possibilities extremely accurate geolocation technology presents for Codewise; enabling them to offer additional campaign targeting options and more detailed insight into campaign performance,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “With our NetAcuity Edge™ solution, Codewise can also produce in-depth mobile carrier and connection type data that will enhance its footprint in the mobile advertising space.”

Codewise joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Adform, Weborama, Ströer, Vibrant Media, MediaMath, TheADEX, Cxense, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media, ADTECH von AOL, AT Internet und BlueLithium von Yahoo.

---

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Codewise

Codewise is a marketing technology provider that enables performance marketers to access their desired audiences and monitor campaign progress in a high level of detail. Since 2011, its efforts have focused on developing smart traffic and tracking tools for performance marketers, including their flagship products Zeropark and Voluum. Its advertising network, Zeropark, specialises in domain traffic and connects brands with their ideal audience through advanced targeting. Analytics platform, Voluum, tracks campaigns from click to conversion and provides valuable insight that informs future marketing decisions. Codewise continues to grow as a trusted vendor within the world of affiliate marketing with customers in over 200 countries worldwide.

Based in Krakow, Poland, Codewise prides itself on providing creative solutions that drive marketing innovation and enhance the user experience. Visit zeropark.com or voluum.com to find out more about marketing technology designed for easy use and maximum impact.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

Codewise press contact
Irena Pawłowski
Marketing Director, Codewise
Tel: +48 786 811 108
irena.pawlowski@codewise.com