Archives: Press Releases

March 8, 2017

Industry-leading IP geolocation technology deployed to ensure more accurate global compliance with geographic rights regulations

London, UK – 8 March 2017 – Digital Element, the leading provider of IP geolocation technology, today announced that VUBIQUITY, a global leader in premium content services, has deployed its NetAcuity hyperlocal IP geolocation technology to enhance its geographic rights management capability globally—with a particular focus on Africa and Latin America.

VUBIQUITY works with hundreds of film studios, television networks, and independent content owners to provide premium content to more than 1,100 global video distributors, reaching almost 109 million households. With the need for live and on-demand content to be accessible on-the-go, as well as at home, content owners require that providers implement effective IP geolocation filtering technologies within their content distribution platforms, to maintain distribution rights.

Operating a cost-effective business, VUBIQUITY offers a full scope of managed services from licensing to delivery, including digital and over-the-top content distribution to major media and video providers. VUBIQUITY needed to find an IP geolocation provider that would offer accurate and reliable data for African and Latin American regions. The company selected Digital Element’s IP Intelligence and geolocation solution, NetAcuity, to access very accurate, comprehensive IP datasets that have global coverage and are continually updated. NetAcuity is the defacto standard IP geolocation data in the industry, which enables actionable information about online users such as geographic location, proxies, and virtual private networks (VPNs)—all while respecting the user’s right to privacy.

“We needed to access data in the African and Latin-American regions, and while the studios we work with do offer a list of approved IP geolocation technology providers, many of the companies tend to operate only in very specific parts of the world,” explained Allan Dembry, CIO, Head of Global Engineering, VUBIQUITY. “Digital Element’s NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy and VPN datasets, which meet the studios’ licensing requirements.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK and Ireland, commented: “We are very excited to be working with such a rapidly-growing, global company as VUBIQUITY, to help improve the service it provides to studios and distributors. The ability to holistically evaluate user location along with proxy is invaluable, and our technology is empowering VUBIQUITY to uncover actionable insights into the behaviours of online viewers—while protecting their right to privacy—to deliver the best possible viewing experience for customers around the world.”

VUBIQUITY joins some of Digital Element’s other high-profile data management and advertising platform clients including Channel 5, Teads.tv, YouView, Hulu, CNN, Disney Interactive, Sony Pictures, Turn, Videology, ESPN, and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About VUBIQUITY

VUBIQUITY connects content owners and video providers to deliver entertainment to viewers on any screen. Working with nearly 650 leading film studios, television networks, independent producers and Multi Channel Networks, VUBIQUITY brings premium content to over 1,000 global video distributors spanning 109 million households. Through its digital distribution arm Juice Worldwide, VUBIQUITY is one of the world’s leading providers of premium content to top OTT platforms. Privately held, VUBIQUITY has offices in Los Angeles, Toronto and London.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

February 21, 2017

Industry-leading IP geolocation technology enriches analytics and data segmentation

London, UK – 21 February 2017 – Digital Element, the leading provider of IP geolocation technology, today announced that Siteimprove, an industry leader in web governance solutions and website optimisation, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to enrich its analytics and audience segmentation capability.

Siteimprove offers Software as a Service (SaaS) to help more than 5,000 global customers create a better experience for their website visitors, by providing tools to make website management, maintenance, and optimisation easier and more affordable. The company’s products remove the manual task of finding website errors while helping teams create a strong content strategy through insightful analytics data.

By incorporating Digital Element’s highly accurate IP geolocation technology into its analytics platform, Siteimprove has dramatically improved its ability to accurately track users’ locations for its clients’ websites, all in a privacy sensitive manner. This enables their clients to make more informed decisions for website optimisation and better segment visitors. The deployment of NetAcuity Edge™ produced some incredible results in a short period of time; for example, the number of unknown visitor locations to its customers’ sites has dramatically reduced from 25% to less than 1%.

“Geolocation data is an important part of our business and the data we were receiving from our previous provider was outdated and inaccurate. Digital Element is known for its high level of precision, that can’t be surpassed, and we’ve already seen hugely impressive results,” explained Ivan Bager, Director of Innovation, Siteimprove. “We are looking forward to utilising Digital Element’s data in more ways to further improve the quality of the service we provide our clients.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with Siteimprove – now and in the future – to provide the most accurate IP intelligence available. It’s fantastic that Siteimprove has already experienced such a step change in performance for its customers by utilising our data. It’s always very gratifying to see, in real-life examples such as these, that investing in best-quality data really does pay off: the results often provide dramatic improvements in accuracy, service quality, depth of insight, and better customer value.”

Siteimprove joins some of Digital Element’s other high-profile analytics, data management and advertising platform clients including Ströer Group, Microsoft, Qubit Digital, Adform, Webtrends, Crimtan, Weborama, Vibrant Media, Admedo, Wiredminds, Eyeota, Infectious Media, MediaMath, Cxense, Lotame, Krux, AOL’s ADTECH and Visual DNA.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Siteimprove

Since 2003, Siteimprove has provided industry leading Web Governance tools to thousands of organisations worldwide. Headquartered in Copenhagen, Denmark, Siteimprove has a strong presence in dozens of countries across North America, Europe, and the Pacific. Siteimprove’s Web Governance Suite is offered via Software as a Service (SaaS), providing tools that are scalable and used by both small start-up companies and large Fortune 500 companies to manage and maintain their large websites through web quality assurance, web accessibility, web analytics, SEO analysis and web performance alerts. Visit: https://siteimprove.com/

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

January 9, 2017

Leading mobile ad network selects more accurate location data to improve targeting and reporting

London, UK – 9 January 2017 – Digital Element, the leading IP geolocation technology provider, today announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients.

Linkadia offers a 360-degree solution to its customers, providing user acquisition, traffic monetisation, and programmatic media solutions to global premium advertisers and publishers. By incorporating Digital Element’s IP geolocation, mobile carrier and ISP data, the company will be able to increase the accuracy of its geo-targeting capabilities for their clients across more countries than ever before – enhancing, advertising performance and ROI.

In addition, the use of Digital Element’s proxy database, which includes proxy type and proxy description information, will empower Linkadia to identify suspicious connections that are attempting to falsify their location. This will allow the company to ensure performance data shared with its clients shows conversions from legitimate traffic.

“At Linkadia, we are very aware of every nuance that might affect advertising efficiency and it is vital we provide the best solution for our clients to achieve their objectives on a permanent basis,” explained Dani Santamaria, CEO & Founder, Linkadia. “By using Digital Element’s IP geolocation information and by capitalising on its team’s expertise, we can increase revenues by covering more countries and carriers than ever before. We received great feedback on Digital Element through our research into IP geolocation solutions, and with versatile and easy to deploy technology, the company is a perfect fit for our needs.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“Linkadia relies on highly granular data to be able to achieve the greatest performance for its customers,” commented Elena Vega, Southern Europe Business Development Director, Digital Element. “Using our market leading IP location and intelligence data, the company can stay ahead of its competitors by providing an indispensable service to mobile advertisers looking to boost the performance of their advertising campaigns.”

By partnering with Digital Element, Linkadia joins a portfolio of high-profile ad networks, including Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com and Cxense.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Linkadia

Linkadia is a global Digital Agency and Mobile Affiliate Network founded by professionals with over 14 years experience in the industry. Experts in user acquisition and mobile traffic monetization, Linkadia aims to help brands, native apps and digital businesses achieve their goals. With its own in-house Ad-serving and tech solutions, it operates in more than 80 markets in Europe, LATAM and Asia providing a top quality service.

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Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

November 2, 2016

More Companies Realize the Value of IP-Based Mobile Targeting

AD:TECH NEW YORK & ATLANTA – November 2, 2016 – The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics now involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Starting today, Digital Element will share its latest mobile advertising technology solutions with attendees at ad:tech New York, Nov. 2-3, 2016.

Digital Element representatives will be at Booth #700 throughout the conference, showcasing how IP intelligence and geolocation can be effectively used by companies to reach audiences across multiple screens to create more engaging interactions with today’s “always on” mobile users.

“Successful mobile marketing is really about delivering contextual relevance―content applicable to a specific moment in time,” said Rob Friedman, executive vice president, Digital Element. “A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions. We want marketers to understand that IP-based data plays an important role in both the mobile and connected digital world.”

Data Accuracy Is Key for Mobile Attribution and Marketing Analytics

AppsFlyer, the global leader in mobile attribution and marketing analytics, is an example of a company that empowers advertisers with unbiased and transparent attribution analytics driven by reliable, accurate and impactful data.

AppsFlyer deployed Digital Element’s NetAcuity Pulse™, the revolutionary IP targeting solution that allows clients to more effectively target both mobile and connected traffic. NetAcuity Pulse leverages a network of IP location information, derived from mobile traffic, billions of on-device-location transactions and internet infrastructure analysis―allowing the technology to generate unprecedented audience insights. Precise yet respectful of user privacy, the NetAcuity Pulse method is based on where an individual is located at a specific moment in time, regardless of device.

With NetAcuity Pulse, AppsFlyer now has the accuracy, reliability and granularity it needs from a global coverage perspective to confidently provide clients around the world with the necessary geographic information to make more informed decisions when it comes to marketing and monetizing their apps.

Specifically, Digital Element’s IP data has proven to be a “very valuable component” within the AppsFlyer analytics dashboard. For example, AppsFlyer’s clients can see where app installs and activities are occurring throughout different regions in the world. The “Right Now” dashboard feature shows app installs/downloads and engagement activity in real-real time. It’s a dynamic graphic that updates every five seconds.

Read the full AppsFlyer case study at: https://www.digitalelement.com/wp-content/uploads/2024/08/appsflyer-success.pdf

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, security companies, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinercomms.com

July 27, 2016

Leading IP geolocation solution provider offers monetisation platform more granular location data for targeting

London, UK – 27 July 2016 – Digital Element, the leading IP geolocation technology company, today announces that global traffic monetisation company, Monetizer, has chosen its NetAcuity Pulse solution to more accurately target mobile and web traffic for publishers.

Monetizer works with advertisers and publishers to maximise earnings from its clients’ mobile and web inventory by connecting publishers with advertisers, and targeting consumers who are most likely to engage with their content. Incorporating Digital Element’s NetAcuity Pulse technology into its platform will empower the company to target consumers at a more granular level, identifying key details such as the user’s mobile network or internet provider, connection type, and connection speed, to optimise advertising delivery and minimize the risk of making incorrect routing decisions.

“It is vital we utilise the most accurate targeting capabilities available to us to remain competitive in our field,” explained Franz Kanehl, managing partner, Monetizer. “Digital Element’s technology is used by some of the world’s largest companies and offers us the high level of accuracy we require to stay ahead of our competition. By regularly reviewing its data, the company provides us with the must up-to-date and trustworthy insights, boosting our ability to correctly detect users’ locations and deliver highly-relevant content on behalf of our clients.”

Digital Element’s NetAcuity Pulse uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and if a home or business connection is in use. The benefits of using wifi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

“Monetizer relies on granular targeting capabilities to be able to increase revenue and drive engagement for its clients,” added Kate Owen, vice president, Northern Europe, Digital Element. “Using our granular and reliable data empowers Monetizer to remain one step ahead of its competitors in offering the most valuable monetisation service to clients that span the globe. We are excited to see how this partnership will improve results for Monetizer and further grow its platform.”

Monetizer joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com, and Cxense.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Monetizer

Monetizer is a one stop shop helping publishers, traffic sources and networks monetise their global untargeted mobile and web inventory. Monetizer has built a portfolio of extremely optimised exclusive campaigns in 150+ countries, and currently monetises over two billion clicks a month. The company aims to deliver mobile and web inventory owners the highest earnings per click and offers publishers a wide range of development tools and technology to improve content monetisation.

For more information, visit www.monetizer.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

July 13, 2016

Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance

London, UK – 13 July 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that Crimtan, a UK-based global advertising technology company, is now able to provide unrivalled IP-based geographic targeting precision for online advertising across multiple devices through an upgrade to NetAcuity Pulse Plus™.

Crimtan’s advertising platform uses unique data, audience profiling, targeting, and optimisation to offer digital marketing services to advertisers that significantly enhance campaign performance. By combining reverse geocoding with insights derived from mobile traffic and internet infrastructure analysis, the upgrade to NetAcuity Pulse Plus™ increases global targeting granularity, reach, accuracy, and targeting ability at a postcode level for Crimtan’s mobile and connected traffic.

The deployment of the new solution has allowed Crimtan to develop groundbreaking campaigns. For outdoor advertising company Primesight, the new data helps clients who run poster campaigns in selected postcodes around the UK deliver their customer’s digital ads to mobiles, tablets, and PCs in the precise locations where the posters are displayed.

Additionally, the inclusion of NetAcuity Pulse Plus’s more granular postcode and latitude / longitude information allows Crimtan to more accurately target ads in all regions, including those without postcodes such as the Middle East, and enables the optimisation of location throughout the campaign. As a result, Crimtan is able to shift ad delivery to locations that are performing better, improving efficiency and boosting ROI.

“Geolocation is a key factor of our ad targeting solution and it is vital we use the most accurate location information on offer to enhance our clients’ campaigns,” explained Rob Webster, chief product officer, Crimtan. “It is fantastic that Digital Element is continuously updating its technology to provide more accurate and far-reaching data, helping us to stay a step ahead of our competitors in providing a valuable service to our customers.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy. NetAcuity Pulse Plus is the first IP geolocation solution to include reverse-geocoding data feeds to provide the finest granularity of IP-based latitude and longitude information – introducing a new level of precision to the industry.

“Crimtan’s continued use of our technology is testament to the hard work our team puts in to ensure we are the most reliable and effective IP geolocation provider around,” added Charlie Johnson, vice president, UK & Ireland at Digital Element. “It is very exciting to see NetAcuity Pulse Plus’s industry first capabilities being used to bring companies into the online space and we look forward to helping advertisers achieve further great results through Crimtan’s implementation of the solution.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Crimtan

Crimtan is the home of dynamic marketing, with proprietary digital marketing technology that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through multi-device digital campaign strategies with unique insights – making the difficult easy for digital marketers. Crimtan has offices in the UK, Ireland, across Central Eastern Europe, Russia, The Middle East and Australia. To learn more, visit www.crimtan.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

May 18, 2016

Innovative Technology Will Help Brazilian Advertisers and Agencies Increase their Revenues and Improve ROI

ATLANTA – May 18, 2016 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Addesk, a Brazilian technology company founded by experts in programmatic advertising, is now offering the NetAcuity^® platform of solutions for its advertising and ecommerce clients.

Addesk serves as representative and reseller of digital technologies for ecommerce online advertising in Brazil. The company offers the best technologies from Europe and the United States to help Brazilian advertisers and agencies increase their revenue and improve their ROI. Addesk works with some of the top players in Brazil, including Addialeto, Vitrio, 4results, Groupon, Batanga, folha24horas, Rede Bahia, Netshoes, Dafiti, Tricae, and Petlove, among others. With the integration of Digital Element’s solutions, Addesk will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

According to eMarketer, a leading global marketing research firm, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars.

“We’re certainly seeing significant growth in overall ad spending in the region, much of that can be attributed to our rising middle class and a focus on upcoming global events such as the Rio Olympics this summer,” said Laurent Djoulizibaritch, CEO, Addesk. “We’ve been able to provide strong support with native Brazilian specialists, from implementation to reporting, and to now be able to complement our services with global, industry-leading geolocation technology will only give our clients even more of an advantage in what will surely become a very crowded and competitive Latin American marketplace.”

With NetAcuity, advertisers and retailers can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“Research is showing us that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for Addesk to truly increase its clients’ revenues while improving their advertising ROI,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “The NetAcuity platform offers a number of different ways to accurately reach Latin American consumers, regardless of their locations or the devices they use to connect. Reliable geolocation data for online advertising targeting and measurement has been severely lacking in this this region, but Digital Element’s technology will be able to change that.”

Benefits of using the NetAcuity platform for Brazilian companies include:

• Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach.
• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Addesk

Addesk is a Brazilian digital company focused on marketing solutions for the mobile world. The company was founded in 2014 by programmatic media professionals, relying on the best technologies from Europe and the United States. The aim is to help advertisers and e-commerce customers in Latin America to demystify the mobile world and increase revenues. Today Addesk has customers to which it provides the most advanced technologies in Brazil, Mexico, Peru and Colombia.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

April 20, 2016

New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology.

Pulse Plus is a first-of-its-kind ZIP+4 targeting solution that combines the device-derived data of NetAcuity Pulse with Digital Element’s proprietary technology that produces reverse-geocoding data feeds. Available for flat-file implementation, Pulse Plus combines this new intelligence with geographic shape and boundary files to produce the next generation of ZIP code targeting within the United States. Additionally, the Pulse Plus ZIP+4 data can be combined with demographics to produce even more granular and precise targeting for marketers.

“When we launched NetAcuity Pulse in 2014, it was the industry’s first mobile-centric IP targeting solution, and we have continued to research and develop the product in order to provide new depths of precision,” said Rob Friedman, executive vice president, Digital Element. “Pulse Plus represents the next evolution of the product, delivering the first comprehensive IP-to-ZIP+4 targeting offering that provides marketers with even more granularity. So many of our customers already use demographic data, but now they can combine that with Pulse Plus for more precise targeting. This will allow marketers to more accurately segment―and target―audiences with relevant messages wherever they live, work, travel and shop.”

ZIP+4 data is especially beneficial to marketers that want to target very specific audiences concentrated in more pinpointed locations within the United States. The following are examples of how companies across a number of industries can use this type of precision targeting:

• Restaurants may drive in more local diners by advertising specials to neighborhoods/businesses with ZIP codes within a 5-mile drive of the establishment.
• Universities might advertise to ZIP codes that contain large high schools, encouraging students to visit the campus to learn more about higher-education opportunities in their local areas.
• Retailers may drive in-store traffic by targeting ZIP codes with certain household incomes or business locales near other establishments (i.e. hotels, restaurants, etc.).
• Political campaigns can deliver specific advertising and messages to key constituents in local districts, for example where voter turn-out is low or where candidates want to gain grassroots momentum.

In terms of ZIP+4 data granularity, these digits identify more pinpointed areas—such as a group of apartments or office buildings—or a high-volume mail receiver within a five-digit delivery zone to help with mail sorting and delivery. The sixth and seventh digits of ZIP+4 indicate a “delivery sector,” such as a group of streets, P.O. boxes, a group of buildings, or even a single high-rise building. The eighth and ninth digits designate a “delivery segment,” such as a specific side of a street, a floor in an office or apartment building, or a specific department within a large office.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

April 5, 2016

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist

London, UK – 5 April 2016 – Digital Element, the industry leader in IP geolocation, today announced that Team Internet has implemented its NetAcuity IP geolocation technology. As an international supplier of direct navigation advertising and monetisation services, Team Internet will use the technology to enhance global data quality, significantly increasing location targeting accuracy.

Team Internet enables advertisers to access high-converting direct navigation traffic by precisely targeting the ads that appear on parked domains in real-time. The company’s two core products, DNTX — a text ad and zero-click advertising network — and ParkingCrew — an advanced domainparking platform — work in unison. While advertisers can reach audiences filtered by country, keyword, device, and now mobile carrier, domain owners are able to achieve the maximum revenue for their assets.

“As a direct navigation advertising specialist, accuracy is paramount for us,” explained Mario Witte, CTO at Team Internet. “Digital Element’s geolocation technology allows us to offer unrivalled geographic targeting precision to our clients – combining geography with other targeting criteria, enabling us to reach the ideal audience, in the right country, at the optimal time. When researching geolocation providers, Digital Element stood head and shoulders above their competitors in terms of accuracy and speed of response, and we are delighted with both their data output and customer service.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Kate Owen, Vice President, Northern Europe, Digital Element, commented: “We are very much looking forward to working with Team Internet and helping them to enhance their targeting capability. Our geolocation technology enables precise geographic targeting, reducing wasted impressions and ensuring the company’s advertising clients will receive the maximum impact and revenue from direct navigation search campaigns. The addition of mobile carrier and connection speed data sets provides Team Internet with additional parameters to deliver more meaningful advertising.”

Team Internet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Ströer Group. The ADEX, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Team Internet

Founded in 2010, Team Internet has set out to change the digital advertising space with its progressive direct navigation advertising and monetisation services. Headquartered in Munich, the company offers two products that meet the supply and demand side of domain advertising — ad network DNTX and domainparking platform ParkingCrew. The technology enables advertisers to deliver targeted content to one billion unique users every month, while helping domain owners to monetise their assets.

Visit www.teaminternet.com/ for further information.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 16, 2016

Industry-leading IP geolocation technology selected to improve advertising performance

London, UK – 16 March 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that global ad network, TrafficStars.com, has deployed its NetAcuity Pulse™ hyperlocal IP geolocation technology, to improve location based ad targeting.

TrafficStars is a self-serve proprietary ad network providing technical and marketing solutions to advertisers and publishers worldwide. The use of Digital Element’s IP geolocation solution, which includes mobile carrier data, will empower the company to accurately determine a user’s location whether they are browsing on desktop or mobile devices. The inclusion of mobile carrier data allows TrafficStars to offer campaigns targeted to specific mobile carriers, which can be used, for example, to deploy loyalty campaigns or to promote apps that are carrier specific.

Deploying NetAcuity Pulse™ increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining wifi connected mobile traffic and internet infrastructure analysis. This provides Trafficstars with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, reducing wasted impressions and increasing ROI for its clients.

“It is vital our geolocation capabilities meet the needs of our clients,” explained Geoffrey Bonnechèrem co-founder, TrafficStars. “By incorporating Digital Element’s IP geolocation technology into our platform, we have access to highly accurate location data that vastly improves the effectiveness of our geotargeting. Having tested Digital Element’s data against that of their competitors, Digital Element proved to be the best performing IP provider by a large margin.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using wifi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to be working with TrafficStars, enabling them to provide enhanced targeting and facilitate the delivery of contextually relevant advertising to their client’s audiences. Mobile is paramount in the modern advertising world and we are proud to enable TrafficStars with the capability to anonymously geotarget consumers on mobile, as well as desktop.”

TrafficStars joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About TrafficStars.com

TrafficStars is a self-serve proprietary ad network which was developed to provide technical and marketing solutions to advertisers and publishers worldwide.

We started with a blank page to create TrafficStars.com. We studied all available technologies and mixed the best features from each one to develop our own system from scratch. We wanted to make it powerful, secure, flexible and easy to use so everyone can benefit from our technology: from beginners to media buying experts.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com