Archives: Press Releases

November 11, 2015

Industry-leading IP geolocation technology selected to improve ad targeting capability across media group

London, UK – 11 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that MedyaNet has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology. As the online advertising sales house for Doğan Yayin Media Group, one of Turkey’s leading media groups, it will use the technology to enhance audience data sets, improving audience understanding and targeting ability.

MedyaNet technology enables advertisers and agencies to deliver performance-driven digital marketing activities at the right time in the right place, across display, mobile, online video, and social media. Established in 2002, MedyaNet believes in a continuous process of innovation and aims to offer transparency with accurate and in-depth reporting.

“It was important for us to develop our geolocation capabilities to better suit the needs of our advertisers,” explained Bircan Ozbas, IT and Business Development Director, MedyaNet. “By incorporating Digital Element’s IP geolocation technology into our platform, we can now provide city level location information, vastly improving the granularity of our geographic targeting. Having spoken to multiple technology companies, we received numerous recommendations for Digital Element as the best performing IP provider, offering the most detailed and accurate data globally,”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to work with MedyaNet and the Doğan Yayin Holding group, to improve their geolocation offering. Our highly accurate geolocation data will enable the company to better support their client’s needs, providing enhanced targeting and allowing the delivery of more meaningful content and advertising that drives improved user engagement and ROI.”

MedyaNet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Wiredminds, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS ProspectEye AB, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About MedyaNet

MedyaNet, Turkey’s leading online advertising sales company was established in 2002. It serves its customers in the areas of display, mobile, online video, performance-oriented marketing, and social media, offering the sector a 360° digital advertising platform through its extensive service network.

Offering access to the leading publishers in Turkey, MedyaNet offers advertisers a full service of analysis, reporting and performance management across campaigns.

Closely following developments in the global online advertising market, MedyaNet contributes to the development of the industry by constantly updating their products and services.
Visit http://www.medyanet.net/ for more information.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

September 28, 2015

Industry-leading IP geolocation technology chosen to enable highly efficient geographically targeted advertising campaigns

London, UK – 28 September 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that mbr targeting, a demand-side online advertising technology provider within Ströer Digital Group, is deploying its NetAcuity Edge™ IP geolocation technology to enable more granular targeting across regional advertising.

As a Demand Side Platform (DSP), mbr targeting uses IP geolocation technology to add location as an advertising targeting criterion. The accuracy of the location data available is vital to ensuring effective geotargeting and reducing wasted impressions, while improving ROI.

In the automotive industry, for example, the company works with a nationwide network of car retailers offering central advertising packages that authorised dealers can opt into, specifying the number of impressions to be delivered within their precise geographic region. These booked impressions are then delivered using location data from the highly accurate geolocation solution, NetAcuity Edge.

Digital Element’s technology was selected following a rigorous testing process, in which IP address data was compared with known locations, to benchmark the accuracy of the various geotargeting solutions on the market. mbr targeting found data provided by other IP geolocation vendors was not as accurate as that provided by Digital Element’s solution.

“We are committed to geotargeted advertising and Digital Element’s technology enables us to transfer business models that have proven very successful in the analogue advertising business to the digital world,” explained Christoph Tavan, CTO mbr targeting. “While benchmarking the available solutions, we discovered that Digital Element’s technology allowed us to accurately target almost 50% more IP addresses than the next-best option in the market. Digital Element is able to locate the same number of users with almost four times better precision than any other technology provider we tested.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We’re delighted that mbr targeting has recognised the superiority of Digital Element’s data, and that we have been chosen to enable accurate and granular geotargeted advertising,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “The deployment of our NetAcuity Edge™ IP geolocation technology will allow the company to employ far more accurate geotargeting than previously and deliver hyperlocal advertising that is more contextually relevant and meaningful, with reach that makes business sense.”

mbr targeting joins Digital Element’s other high-profile advertising and data platform clients including Microsoft, AdBlueDigital, MediaMath, The ADEX, Crimtan, Weborama, Vibrant Media, Webtrekk, Admedo, Mashero, Collective, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About mbr targeting

mbr targeting, part of Ströer Digital Group, uses patent pending algorithms for highly efficient real-time advertising. mbr targeting is 100% science and technology focused and processes and analyses massive amounts of data. The company is working at the cutting edge of big data, machine learning and real-time technologies and operating large-scale deployments of real-time web services.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

August 18, 2015

Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers

ATLANTA – August 18, 2015 – In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.

Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localized content, messages, advertising and promotions. Unlike other solutions, GeoMprint does not involve any contingencies that require a map to be used in tandem with the geolocation data output. GeoMprint also does not restrict the number of queries.

“The profusion of mobile devices continues to allow us to creatively engage with consumers in unique ways,” said Rob Friedman, executive vice president, Digital Element. “Users accessing mobile websites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience. On their own, GPS coordinates mean little to companies, but the wealth of geolocation information that can be gleaned from that data is very beneficial for marketing and other business purposes.”

Without reverse geocoding, when mobile users opt in to location-based services (in app) or share their locations (mobile web), the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localization, geographic rights management, fraud prevention, and more.

“Digital Element developed GeoMprint with today’s businesses in mind and is leveraging its more than 15 years of leadership in the geolocation space to bring to market yet another cost-effective, accurate and reliable solution that addresses evolving needs in the mobile space,” said Friedman. “We listened to clients who were asking for consistency in geographic responses when targeting users across devices. Combining our new GeoMprint offering with our flagship NetAcuity solutions lets us deliver multi-pronged location strategies that enable brands to reach more connected consumers in relevant ways.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
North America:
Jan Sisko
Carabiner Communications
Tel: (678) 461-7438
jsisko@carabinercomms.com

August 5, 2015

Industry-leading IP geolocation technology selected to enable more effective lead identification and targeting

LONDON, UK – 5 August 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that B2B lead management specialist, APSIS ProspectEye AB, has adopted its NetAcuity Edge™ hyperlocal IP geolocation technology to improve web traffic insight, enhancing the quality of lead generation and targeting efficiency.

APSIS ProspectEye AB’s automated lead management solution monitors web traffic to provide detailed insight into visitor behaviour. This is used to understand the specific products and services of interest to visitors, and the make-up of the visiting organisations, which helps maximise sales efficiency by identifying key decision-makers to target and increasing the relevance of follow-up activity.

By incorporating IP geolocation technology, APSIS ProspectEye AB is able to cross-reference its extensive database with company IP addresses, providing clients with additional location-specific insight. This information can be integrated with client CRM systems, enabling APSIS ProspectEye AB to determine whether visitors are clients or prospective clients. High-potential leads can then be identified and targeted with responses tailored to their locality.

“It was essential for us to choose an IP technology provider with the ability to produce accurate and detailed location-based data to complement the quality of the organisational insight we offer. Digital Element has the best coverage in Europe and the most advanced geolocation technology, which made their solutions the perfect choice to improve lead targeting. Since integrating the technology, we have experienced a vast improvement in IP coverage and enhanced targeting precision”, explained Mathias Thulin, Commercial Product Manager at APSIS ProspectEye AB.

Digital Element is recognised as an innovator in IP geolocation intelligence. Its NetAcuity® technology has delivered an unprecedented level of accuracy to the geolocation industry. Through a combination of IP routing infrastructure analysis and anonymous location insight — obtained from a network of global commercial partners — Digital Element is able to provide uniquely detailed and hyperlocal data that maintains user anonymity and complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are delighted to work with such a progressive and high-performing European company as APSIS ProspectEye AB to enhance the value of their lead management system. Using our geolocation technology, the company can realise the full potential of their organisational data, matching company profiles with IPs to enhance the efficiency of sales activity and lead qualification.”

APSIS ProspectEye AB joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Adform, Infectious Media, Webtrekk, Wiredminds, Qubit Digital, Mashero, Collective, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About APSIS ProspectEye AB

Founded in 2007, APSIS ProspectEye AB’s lead generation and management software has quickly proven its ability to enhance lead quality and increase the relevancy of follow-up activity, producing significant ROI. The company works with more than 400 B2B clients across the Nordics and has achieved an average annual sales growth of 70% for the last three years. APSIS ProspectEye AB’s system monitors web traffic in intricate detail, providing clients with visitor activity data, including insight into the composition of the visiting company. The solution also enables clients to use smart filters when targeting leads that can be set to specific parameters to target leads with exceptional precision and set up automated lead nurturing campaigns that convert visitors into sales-ready leads. Visit http://www.apsis.com/products/lead-management.aspx to discover more about effective automated lead management. Based in Malmø and Stockholm, APSIS ProspectEye AB is part of the wider APSIS Group.

Media Contact
For Digital Element:
Naomi Whittome
GingerMay PR
Tel: +44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

Industry-leading IP geolocation technology deployed to enhance global online audience segmentation and targeting capabilities

LONDON, UK, 14^th July 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that European data specialist, Weborama, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve audience segmentation and targeting accuracy.

Weborama has integrated Digital Element’s IP geolocation services into its Audience Manager and Campaign Manager modules, in order to offer clients postcode-level segmentation and targeting capabilities, ultimately improving the granularity, relevance and performance of their digital marketing investments.

“We have seen very good results since implementing Digital Element’s technology within the Weborama platform. Their IP geolocation data has enabled us to greatly improve audience identification and targeting accuracy, positively impacting customer knowledge and campaign performance for our clients,” explained Antoine Saglier, Product Marketing Director at Weborama.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We are excited to be working with Weborama to enhance their data management platform with more accurate and granular IP geolocation data,” commented Elena Vega, Digital Element’s Business Development Director, Southern Europe. “NetAcuity Edge™ will provide the insights they require to deliver highly targeted, relevant advertising that really connects with consumers, driving response and ROI.”

Weborama joins Digital Element’s other high-profile advertising platform clients including Microsoft, AdBlueDigital, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Weborama

WEBORAMA: FROM DATA TO VALUE: Weborama has been innovating in the Data field since 1998. Using NLP (Natural Language Processing) and semantic analysis, the company builds taxonomies, profile databases and technological tools that make it possible to better manage digital content and thereby optimise digital marketing campaigns.

With 440 million profiles, and operating in 10 European countries, Weborama is the leading European data company.

Weborama has been listed on Alternext since June 2006 (ALWEB). Its revenues reached €23.9 million in 2014. www.weborama.com

Media Contact
For Digital Element:
Naomi Whittome
GingerMay PR
Tel: +44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

For Weborama:
Jerome Zamy, Marketing Director, France
Tel: +33 (0) 1 80 50 13 57
jzamy@weborama.com

Attending Sports Fans Represent Huge Audience for Wi-Fi-Targeted Marketing

ATLANTA – July 9, 2015: Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans.

The infographic, titled “The New Sports Experience and How Wi-Fi is Changing the Game,” provides a visual representation of why and how sports complexes, especially baseball stadiums, are building mobile Wi-Fi capabilities into the fan game-day experience. With the 2015 MLB All-Star Game next week, the infographic leverages a baseball theme to put marketers “on deck” to see the growth and progression of Wi-Fi-enabled stadiums while showing them how to “hit it out of the park” with marketing campaigns using Wi-Fi targeting.

The infographic includes numerous statistics from well-recognized technology organizations and sports research firms to help demonstrate the benefit of Wi-Fi targeting in these venues, especially for advertisers, stadium services and retailers. Worth noting are the sheer numbers of fans who will have direct Wi-Fi access from their seats. By the end of the 2015 season, 28 of the MLB’s 30 teams will have in-stadium Wi-Fi, totaling 1.2 million seats with wireless connections. And, the fans are taking advantage of this new game-day amenity. During last year’s World Series, 50 percent of the crowd at AT&T Park connected to the stadium Wi-Fi.

“The build-out of Wi-Fi access points will only continue in order to accommodate the exponential growth in mobile traffic, and sports complexes represent ideal venues to reach and engage with a large and captive audience,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation technology allows advertisers, retailers and many others to non-invasively push relevant ads, content, promotions and deals to these sports fans as soon as they enter the gates.”

Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.

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About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

Accurately Identifying Online Users’ Locations Plays a Critical Role in Analytics for City and State Digital Campaigns

ATLANTA, June 15^th, 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that Arrivalist, a marketing services company whose patent-pending technology measures the ROI of destination marketers’ advertising, has selected its NetAcuity^® technology to help discern consumer location in order to measure the effectiveness of city and state tourism boards’ advertising campaigns.

Arrivalist’s technology anonymously measures change in the locations of network-enabled devices after a sequence of media exposures to tell marketers which messages are influencing travelers, and how many of these travelers are on the move. Major tourism boards from places as large and diverse as Florida’s Palm Beaches and Kansas, and cities that depend on tourism as much as Galveston, New Orleans and Atlantic City, have been working with Arrivalist to learn how effective their spend is and to be able to make campaign changes on the fly.

Arrivalist will integrate Digital Element’s NetAcuity Edge™ – a real-time hyperlocal geolocation technology that identifies online users’ locations down to a ZIP or post code level worldwide – into its Location Change Attribution Analytics tool. This way, if a user is in Louisiana but his or her IP address says Kansas, then Arrivalist will be able to automatically discern this difference which would prove important if, for example, Arrivalist is measuring the effectiveness of an advertising campaign by the City of New Orleans Tourism Bureau. Additionally, the company will employ Digital Element’s mobile carrier, proxy and domain databases to gain further insights about online consumers beyond location.

“We’re pleased to add one of the leading industry providers of IP geolocation technology to the location signals that help us determine where consumers are,” said Cree Lawson, Arrivalist’s founder and CEO. “After testing many other providers in this space, we found that Digital Element’s NetAcuity Edge technology has the best match rate and the most reliable, granular data for real-time IP address lookup.”

State and local governments have a vested interest in luring travelers to their areas. According to a November 2014 U.S. Travel Association report, travel and tourism is a cash-generating machine for state and local governments. In 2013, travel generated $134 billion in tax revenue to government at all levels and $61 billion to state and local governments – enough to pay the wages of every firefighter and police officer in the country.

“When compared to traditional consumer travel sites, tourism boards don’t have the same means to measure the effectiveness of advertising campaigns, which many times equates to some form of online booking,” said Rob Friedman, executive vice president, Digital Element. “Arrivalist’s analytics and marketing tools give tourism boards an immediate way to examine local campaigns and determine ROI. The more strategic and efficient their travel promotions are, the more these local communities will reap in terms of economic benefits.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Arrivalist

Arrivalist is a marketing attribution analytics platform that empowers destination marketers with new metrics to evaluate the offline impact of online media plans. The company’s patent-pending Location Change Attribution Analytics tool is being used by destinations across the country, including California, New Orleans, Kansas, Fort Worth, and more. The company analyzes big data to evaluate which media exposures motivated consumers to travel to new destinations, yielding powerful new insights as to how—in aggregate—media displays influence travel behaviors.

For more information about Arrivalist, visit www.arrivalist.com.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
Tel: 678.461.7438
jsisko@carabinerPR.com

Industry-leading IP geolocation technology enriches data segmentation to improve targeting capability

London, UK, 20^th May, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that The ADEX, one of the world’s foremost Data Management Platforms (DMP), has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to enrich data sets, improving audience understanding and targeting ability.

The ADEX is a next-generation DMP that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers.

By incorporating IP geolocation technology into its DMP, The ADEX can now provide granular location information while maintaining user anonymity. Additionally, location can be combined with other demographics to enhance targeting capability and advertising effectiveness.

“Having tested several vendors, Digital Element was by far the best performing IP provider, offering the most detailed and accurate data across all countries globally,” explained Dino Bongartz, CEO of The ADEX. “We are expanding into APAC and other new markets, so choosing a partner with global market presence and a strong reputation in the industry was important to us. Digital Element was by far the best option and we place a high value on the partnership. Since adopting the technology, our clients have reported an uplift in conversion rates of up to 25%.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with such a forward-looking and rapidly developing company as The ADEX to improve their DMP offering. Our highly accurate geolocation data will enable the company to provide the most granular and in-depth insights to their clients, enabling more improved audience segmentation. This helps deliver meaningful content and advertising that drives better user engagement and ROI.”

The ADEX joins some of Digital Element’s other high-profile data management and advertising platform clients including Microsoft, Webtrekk, Qubit Digital, Adform, Crimtan, Weborama, Vibrant Media, Admedo, Wiredminds, Eyeota, Infectious Media, MediaMath, DoubleClick, Cxense, Lotame, Krux, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About The ADEX

As a global technology specialist for data management, The ADEX provides all participants in digital data driven and programmatic advertising access to all platforms.

With ADEX DMP, The ADEX has developed a data management platform technology that aggregates, segments and analyses data from many and various data sources and structures. Customers can then use the relevant data for internal purposes or allow it to be used by external partners, making the data available real-time as target groups of relevance for advertising purposes on digital marketplaces for automated booking. In the process, there is no mandatory association between inventory and data providers. Various third-party data suppliers are integrated within ADEX DMP – for instance Schober as a partner for offline information such as demographics.

For more information, please visit www.theadex.com.

Press Contact
Naomi Whittome, GingerMay PR
naomi.whittome@gingermaypr.com
Tel: +44 (0)203 642 1124

Industry leading hyperlocal IP geolocation technology used to provide website users with a locally relevant online experience

London, UK, 28 April 2015: Digital Element, the leading provider of IP geolocation solutions, today announced that the Liberal Democrats have deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to create locally relevant website content for voters.

The Liberal Democrats are the first political party in the world to harness the power of location, automatically determining visitors’ locations at a sub-regional level, to accurately serve website content relating to their local candidate. For example, voters in South East London may automatically be presented with information about the candidate for Bermondsey and Old Southwark, Simon Hughes.

Additionally, voters are served details of local campaign messages and policies alongside the party’s national communications. This approach increases local engagement and raises awareness of key regional issues and policies, creating a relevant experience that instantly engages voters.

The party expects between four and five million visits to its website in the run-up to the general election – and given the main purpose of the site is to influence voters – the relevance of homepage content will make a significant difference in gaining marginal seats.

“Viewing web content that is more personal and less generic can really impact the way people vote, and small margins can make a huge difference to the final result. In this election in particular, we’re going to see a lot more marginal seats, so those few extra votes can really make the difference,” explained Bess Mayhew, Head of Digital Communications for the Liberal Democrat party. “We chose Digital Element’s technology because it provides the most accurate data available, it is updated regularly and the customer service is exceptional.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“This is an exciting and innovative use of IP geolocation technology, and we’re delighted to be assisting with the Liberal Democrats in a way that will hopefully make a real difference to the outcome of their election campaign,” commented Charlie Johnson, Digital Element’s Vice President, UK and Ireland. “This is the first time IP geolocation technology has been used by a political party to serve relevant local website content for visitors, as opposed to serving targeted advertising. Digital Element is the only provider that can offer this service with the necessary degree of accuracy, so we are confident the party will achieve their goal of delivering relevant, localised content to voters.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

About the Liberal Democrats

The Liberal Democrats are a British political party forming part of the Coalition Government. They are a democratic organisation, where members decide policy and elect the party leader. Local parties are independent and work hard in their communities – giving local people a voice and deciding how their neighbourhoods are run. The Liberal Democrats have strong state parties in Scotland and Wales, and regional parties in England. In the Coalition Government, they are working to build a stronger economy in a fairer society, enabling everyone to get on in life.

For more information, visit www.libdems.org.uk.

Press Contact
Naomi Whittome, GingerMay PR
Naomi.whittome@gingermaypr.com
Tel: +44 (0)203 642 1124

NetAcuity Edge™ and Mobile Carrier Data Help Wireless Services Provider Build a Better Subscription Experience in the Region

ATLANTA, April 23^rd, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Naranya, the leading provider of wireless services in Latin America, has selected its technology to provide more personalized content and a better experience to its mobile app users.

A pioneer in the aggregation and distribution of mobile content in the region, Naranya serves seven countries in Latin America. The company developed the first social media app, called Yapp, designed for the masses in Latin America. Naranya has extended its business model to subscription services and is building now, in partnership with mobile operators and device manufacturers, a multilayered mobile ecosystem designed specifically for Latin America.

Naranya will integrate Digital Element’s NetAcuity Edge™ hyperlocal geolocation technology in order to automatically identify the geographic location of its mobile app users, helping to deliver more personalized content. Additionally, the company will also employ Digital Element’s mobile carrier database to help ensure subscribers access content in the correct format and in the most efficient manner.

“Having the correct mobile carrier for each user is crucial for this project,” said Humberto Contreras, lead developer at Naranya. “This data allows us to develop a subscription-to-content business model. If we know the mobile carrier when a user enters our sites, it saves us steps within the process. Digital Element’s combination of IP geolocation and mobile carrier data was able to provide us with the most important piece of the puzzle.”

Naranya expects a 35- to 40-percent increase in its content subscriptions as a result of deploying Digital Element’s technology.

“Latin America is a market where conventional phones or low-cost smartphones serve as the main mode of Internet access,” said Jorgelina Striedinger, Latin American business development director for Digital Element. “Yapp reaches more than 70 percent of the digital media market, which is currently underserved. There is definitely a lot of opportunity to increase the membership rate to subscribed content. We were the only provider that could provide the data quality and accuracy Naranya needed for Latin America.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Naranya

Naranya is a Mexican multinational company, leader in the mobile internet industry, that has created and connected the communications, entertainment, and mobile commerce ecosystem in the emerging markets for over 10 years.

Based in Monterrey, México it has operations in key spanish speaking markets including Mexico, Panamá, Colombia, Peru and Spain and has become one of the leading partners of the largest mobile operators of the region including America Movil and Movistar.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
+1 678.461.7438
jsisko@carabinerPR.com