Archives: Press Releases

March 15, 2016

Innovative Technology Will Allow Companies to Cost-Effectively Reach Both Online and Mobile Chilean Consumers

Atlanta, GA – March 15, 2016 – Digital Element, the leading provider of IP geolocation solutions, today announced that INDIGOTEC Soluciones Integrales, a full-service technology consulting firm in Chile, is now offering the NetAcuity^® platform of solutions for its advertising and ecommerce clients.

INDIGOTEC provides consulting services in the areas of digital marketing, ecommerce, and Internet and communications technology. With the integration of Digital Element’s solutions, INDIGOTEC will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

According to eMarketer, a leading global marketing research firm for the digital world, Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average.

“The economic downturn has certainly had an impact on marketing spend, but the lack of innovative and cost-effective technology tools has also been a significant challenge for companies trying to reach both online and mobile consumers in Chile,” said Mauricio Dabdoub, CEO, INDIGOTEC. “The ability to offer proven, easy-to-implement geolocation solutions to our advertising and ecommerce clients will give them a competitive edge in the digital marketplace as the economy continues to improve.”

With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“We’re expecting to see double-digit growth in Internet ad spending over the next several years in Chile so it’s imperative that companies are using the right technology tools to reach consumers and stretch their marketing dollars to their full potential,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “We also anticipate an explosion in mobile marketing as the number of smartphone users continues to grow significantly. The NetAcuity platform offers a number of different ways to reach consumers, regardless of the device they use to connect.”

Benefits of using the NetAcuity platform for companies in Chile include:

• Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About INDIGOTEC

Since 2005, INDIGOTEC has provided a full range of technology consulting services spanning digital marketing, ecommerce, and Internet and communications technology. Our portfolio of CRM solutions and diverse associated services includes consulting services to deal with competitive digital issues, solved by our team of certified consultants by Google Inc. This competitive advantage, coupled with our strict internal processes, implementation and project management based on the PMI – Project Management Institute – allows us to monetize their investment and increase productivity.

To learn more visit www.indigotec.cl.

Media contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

March 11, 2016

IP Geolocation Technology Provider Recognized for Expansion into Brazilian Marketplaces

Atlanta, GA – March 11, 2016 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, received a 2016 GLOBE (Georgia Launching Opportunities by Exporting) Award from The International Trade Division of the Georgia Department of Economic Development for its business expansion into Brazil.

In their third year, the GLOBE awards recognize Georgia companies for achieving entry into new international markets. The annual reception, hosted by the Georgia Department of Economic Development, took place this year on March 8 at the Atlanta History Center. Gov. Nathan Deal presented the awards to the 26 Georgia-based companies being recognized.
“The Brazilian online marketplace presents some very attractive business applications for our solutions, with a healthy e-commerce arena and an increasingly mobile society,” said Jorgelina Striedinger, Latin America business development director at Digital Element. “Our first customer in Brazil was Globo, one of the largest media companies in the world, and now we have two resellers in the region. Our reseller partnerships were made possible by the hard work of the Georgia Department of Economic Development team in the Sao Paulo office. Digital Element is grateful for their dedication and assistance during the partner-selection process.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7483
jsisko@carabinercomms.com

March 10, 2016

Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising

London, UK – 10 March, 2016 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, today announced Teads, the global leaders in native video advertising and a global monetisation platform for publishers, has adopted its NetAcuity Pulse hyperlocal IP geolocation solution to ensure the right video is served to the right audience, in the right location.

Digital Element’s technology will be integrated into inRead, an innovative native video advertising product from Teads. inRead places video outside the traditional player, inserting it into the heart of editorial content to provide a targeted experience that is respectful to the consumer. The inRead product serves video ads in premium environments, with inventory from publishers including Hearst, Conde Nast, Forbes, Reuters, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others.

After working with other IP geolocation partners, Teads selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium publishers and their advertisers. Teads’ outstream video solutions work across all devices from desktop to smartphone – including in-app – so it is vital they can identify the consumer’s location to deliver contextually relevant video ads. NetAcuity Pulse™ combines wi-fi connected mobile traffic and internet infrastructure analysis to provide actionable insights that can be used to increase reach, accuracy and targeting ability within postcodes across the globe. This provides Teads with unrivalled IP-based geographic targeting precision for video advertising across multiple devices.

“Our products require a reliable and trusted source of data, and Digital Element’s impressive client list is a statement that its IP geolocation data has integrity. The company’s client services have been impeccable with quick, responsive, and direct answers to all our questions,” commented Bertrand Quesada, CEO of Teads. “Digital Element’s IP geolocation technology broadens and complements our product offering in a scalable manner that can be used globally and locally, further elevating our competitive edge in the marketplace.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure analysis. This more precise yet privacy-sensitive online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. The information provided can include whether or not the connection is being made through a wi-fi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using wi-fi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “We’re delighted to be working with Teads – a game-changer in the video advertising market – to enhance the contextual targeting of its outstream video offering. Top-tier premium inventory requires highly relevant advertising to engage the consumer, and this will be made possible by the integration of our exceptionally granular hyperlocal data across platforms.”

Teads joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Adform, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS Ströer Digital Group, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Teads

Teads, founded in 2011, is the global leader in native video advertising and a global monetisation platform for publishers. Prestigious publishers such as Hearst, Conde Nast, Forbes, Reuters, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others are using Teads platform to create brand new video inventory and to manage their existing inventory, monetising it through their own sales force, Teads’ managed services or third parties including programmatic buyers.

Teads’ native video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before. Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.

Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.

Press contact
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 8, 2016

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries

ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, the leading provider of IP Intelligence and geolocation solutions, to provide IP geolocation technology to support its newest e-commerce project.

Coppel currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, that currently operates 1,280 stores in Mexico, Brasil and Argentina, is undertaking a new e-commerce project to bring better service and ease of purchase to those customers shopping online. With distribution points in the double digits throughout the country, it is important for Coppel to be able to show customers products that are both relevant to their regions and available for delivery.

There are currently 14.3 million digital buyers in Mexico (12 percent of the population) with the number of buyers projected to increase substantially to 23.6 million by 2019 and account for $13.3 billion in sales.

By incorporating Digital Element’s NetAcuity Edge™, a global hyperlocal IP geolocation solution, Coppel will be able to serve its customers relevant content based on the their geographic locations. According to Alan Sobrino, e-commerce merchandising manager at Coppel SA de CV, the addition of more accurate and reliable geo-data coverage for Mexico is expected to decrease distributions costs and increase customer satisfaction for the company.

“When the data is fully integrated into our e-commerce systems, users’ cities will be identified automatically so that Coppel can better respond to the customers’ local demands,” said Sobrino. “This will allow us to achieve faster delivery by serving an online catalog that represents products that are currently in-stock locally, provide the best shipping costs possible, and give the customer a very positive web experience. Digital Element was the only company to be able to provide this type of data granularity in Mexico, according to our findings.”
Coppel enlisted the assistance of a third-party IT consulting firm to verify the data. Tests were conducted using data from the company’s log and e-commerce systems. The results accurately matched all cities to distribution systems, ensuring that the logic was in line with the company’s e-commerce goals.

“Mexico definitely represents an emerging digital retail market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “The market will only continue to grow as mobile device ownership increases and more consumers grow comfortable with making purchases online. Forward-thinking companies such as Coppel are preparing for this now with technologies that impact their online and mobile initiatives on a number of fronts.”

Coppel has also integrated GeoMprint, Digital Element’s new reverse geocoding solution targeted at mobile device traffic, which will allow the retailer to better serve mobile users in real time.

Coppel joins Digital Element’s other high-profile customers in Mexico, among them, BBVA and Televisa.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Coppel

Coppel is a large Mexican department and shoe stores chain based in the city of Culiacan, Mexico. Founded in 1941, Coppel has grown to be of the top 100 companies in Mexico. They serve a vast clientele by offering credit and free shipping to its customers. Today Coppel operates in Mexico, Argentina and Brazil.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

December 15, 2015

Large e-commerce market, high mobile penetration make mobile targeting technology an ideal solution for retailers in Brazil

ATLANTA – December 15, 2015 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, today announced that Origin5, a full-service technology consulting firm in Brazil, is now offering the NetAcuity® platform of solutions for its ecommerce clients across Latin America.

Origin5 has been a driving force in the advancement of ecommerce in Brazil for more than a decade. With the integration of Digital Element’s solutions, Origin5 will be able to help its clients more effectively target both mobile and connected shoppers.

“With such vast geographic differences in Brazil, it is important to give our clients the ability to deliver customized content, offers, and promotions to shoppers based on their locations,” said Roberto Wajnsztok Olivieria, CEO and co-founder, Origin5. “As mobile shopping continues to grow across the region, it was imperative for us to find a geolocation technology platform that provided solutions to accurately target these on-the-go consumers as well.”

According to eMarketer, Brazil is among the largest e-commerce markets in the world. Ranked at No. 10 worldwide, the country also boasts a high mobile penetration, making it the ideal market for mobile geolocation solutions.

With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“While m-commerce is certainly gaining momentum in Brazil, it is still a small segment of the total online shopping market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Retailers need consistency when targeting consumers across devices―from one solution provider that allows them to deliver multi-pronged location strategies that enable them to reach more connected consumers in relevant ways.”

Benefits of using the NetAcuity platform for Brazilian retailers include:

• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Origin5

Origin5 is a full-service consulting firm that introduces digital technologies to leading ecommerce sites in Brazil and throughout Latin America to increase sites’ ROI. Focusing on developing digital business, improving the online shopping experience, and improving omnichannel initiatives, Origin5 developed innovative solutions for major players in the Brazilian market such as Bradesco, Whirlpool, Boticario, Netshoes, Drugstore Sao Paulo, and others.

For more information, visit http://origin5.la/

Media contact
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

December 10, 2015

Latin American Media Giant Leverages NetAcuity Pulse for a More Comprehensive Digital Right Management Solution

ATLANTA – December 10, 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that Globo, one of the largest media companies in the world, has selected its technology to help provide localized video content and protect copyrights throughout Brazil.

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric IP targeting solution. Globo Play is a digital video platform that allows viewers to easily access programming―journalism, sports and entertainment―on computers, smartphones and tablets.

“Consumers expect content that is relevant locally, and content producers expect their rights to be protected,” said Igor Macaubas, globo.com’s OVP product manager. “As a company, we can’t accomplish either unless we have extremely accurate geolocation data. The combination of Digital Element’s data granularity and reliability with its customer support allows Globo to segment its video content across Brazil with confidence.”

Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity EdgeTM by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot (which may call for traffic to be handled differently).

During the evaluation process, globo.com extracted a database with 13 million IP addresses from its video access log and found some big discrepancies in reports from other providers. According to Macaubas, there were solutions that could not even return geolocation data for 2 million IP addresses. NetAcuity Pulse not only returned geolocation data for all the IP addresses, but was also the most accurate of the solutions that were evaluated.

“globo.com conducted a very extensive evaluation of all data, comparing a number of different sources, and found NetAcuity Pulse to be the most accurate at the city level in all of Brazil,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Globo is definitely implementing the most effective digital rights management tool in the market to ensure its delivering the best video products to its viewers while adhering to its partners’ distribution agreements.”

Globo joins Digital Element’s other high-profile Latin American customers, among them Televisa, Muchoviaje, Despegar.com, Sony Music, CNN, Microsoft, Omniture and DoubleClick.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Globo

Globo is one of the largest media companies in the world, and produces approximately 2,500 hours of entertainment and 3,000 hours of news content per year in Brazil. Its network covers 98.6% of the Brazilian territory, reaching 99.5% of the country’s population. Recognized for the quality of its productions, the company has won 12 International Emmy Awards. Globo’s international operation has a division of production and distribution of sports and entertainment content that reaches over 190 countries worldwide.

For more information, visit http://www.redeglobo.com.br/.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

November 20, 2015

Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform

London, UK – 30 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that European digital marketing expert, Codewise, has implemented its NetAcuity Edge™ hyperlocal technology to improve the accuracy of traffic delivery, tracking, and analytics.

Codewise provides specialist smart traffic and tracking tools to performance marketers. The deployment of Digital Element’s IP geolocation solution will enhance the capabilities of its two flagship products: Zeropark and Voluum. Zeropark, an ad exchange, will use Digital Element’s technology to determine the consumer’s location, carrier type, connection speed, and proxy, empowering their clients to purchase inventory that more accurately targets their key audiences. Additionally, the technology will enhance analytics platform, Voluum – which already uses Digital Element’s solutions to ascertain mobile carrier and connection type – to provide improved granular insight into ad campaign success, by adding location and ISP data to real-time advertising performance analysis.

“Reaching the ideal audience, in the right location and on the optimal device is essential for our clients. Digital Element’s geolocation technology is proven to be the best in the market and provides the maximum level of accuracy, empowering us to give clients enhanced visibility of real-time campaign performance and improved targeting capability. Since implementing NetAcuity Edge™ we have seen an increase of 25% in mobile ad campaigns running through our tools and we look forward to further expanding our offering with Digital Element,” explained, Irena Pawłowski, Marketing Director at Codewise.

Digital Element has pioneered IP geolocation technology since it was established in 1999, and NetAcuity Edge™ has brought new accuracy to the IP geolocation industry.
Using IP routing infrastructure analysis and anonymous location insight provided by global partners, NetAcuity Edge™ drives high-precision targeting and ensures clients are compliant with geographic rights. The technology strives to adhere to high standards of end-user privacy and safeguards user anonymity in all stages of deployment.

“For Codewise, location plays a crucial role in the reporting functionality and ad targeting services they provide. We are excited about the possibilities extremely accurate geolocation technology presents for Codewise; enabling them to offer additional campaign targeting options and more detailed insight into campaign performance,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “With our NetAcuity Edge™ solution, Codewise can also produce in-depth mobile carrier and connection type data that will enhance its footprint in the mobile advertising space.”

Codewise joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Adform, Weborama, Ströer, Vibrant Media, MediaMath, TheADEX, Cxense, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media, ADTECH von AOL, AT Internet und BlueLithium von Yahoo.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Codewise

Codewise is a marketing technology provider that enables performance marketers to access their desired audiences and monitor campaign progress in a high level of detail. Since 2011, its efforts have focused on developing smart traffic and tracking tools for performance marketers, including their flagship products Zeropark and Voluum. Its advertising network, Zeropark, specialises in domain traffic and connects brands with their ideal audience through advanced targeting. Analytics platform, Voluum, tracks campaigns from click to conversion and provides valuable insight that informs future marketing decisions. Codewise continues to grow as a trusted vendor within the world of affiliate marketing with customers in over 200 countries worldwide.

Based in Krakow, Poland, Codewise prides itself on providing creative solutions that drive marketing innovation and enhance the user experience. Visit zeropark.com or voluum.com to find out more about marketing technology designed for easy use and maximum impact.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

Codewise press contact
Irena Pawłowski
Marketing Director, Codewise
Tel: +48 786 811 108
irena.pawlowski@codewise.com

November 11, 2015

Industry-leading IP geolocation technology selected to improve ad targeting capability across media group

London, UK – 11 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that MedyaNet has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology. As the online advertising sales house for Doğan Yayin Media Group, one of Turkey’s leading media groups, it will use the technology to enhance audience data sets, improving audience understanding and targeting ability.

MedyaNet technology enables advertisers and agencies to deliver performance-driven digital marketing activities at the right time in the right place, across display, mobile, online video, and social media. Established in 2002, MedyaNet believes in a continuous process of innovation and aims to offer transparency with accurate and in-depth reporting.

“It was important for us to develop our geolocation capabilities to better suit the needs of our advertisers,” explained Bircan Ozbas, IT and Business Development Director, MedyaNet. “By incorporating Digital Element’s IP geolocation technology into our platform, we can now provide city level location information, vastly improving the granularity of our geographic targeting. Having spoken to multiple technology companies, we received numerous recommendations for Digital Element as the best performing IP provider, offering the most detailed and accurate data globally,”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to work with MedyaNet and the Doğan Yayin Holding group, to improve their geolocation offering. Our highly accurate geolocation data will enable the company to better support their client’s needs, providing enhanced targeting and allowing the delivery of more meaningful content and advertising that drives improved user engagement and ROI.”

MedyaNet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Wiredminds, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS ProspectEye AB, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About MedyaNet

MedyaNet, Turkey’s leading online advertising sales company was established in 2002. It serves its customers in the areas of display, mobile, online video, performance-oriented marketing, and social media, offering the sector a 360° digital advertising platform through its extensive service network.

Offering access to the leading publishers in Turkey, MedyaNet offers advertisers a full service of analysis, reporting and performance management across campaigns.

Closely following developments in the global online advertising market, MedyaNet contributes to the development of the industry by constantly updating their products and services.
Visit http://www.medyanet.net/ for more information.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

September 28, 2015

Industry-leading IP geolocation technology chosen to enable highly efficient geographically targeted advertising campaigns

London, UK – 28 September 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that mbr targeting, a demand-side online advertising technology provider within Ströer Digital Group, is deploying its NetAcuity Edge™ IP geolocation technology to enable more granular targeting across regional advertising.

As a Demand Side Platform (DSP), mbr targeting uses IP geolocation technology to add location as an advertising targeting criterion. The accuracy of the location data available is vital to ensuring effective geotargeting and reducing wasted impressions, while improving ROI.

In the automotive industry, for example, the company works with a nationwide network of car retailers offering central advertising packages that authorised dealers can opt into, specifying the number of impressions to be delivered within their precise geographic region. These booked impressions are then delivered using location data from the highly accurate geolocation solution, NetAcuity Edge.

Digital Element’s technology was selected following a rigorous testing process, in which IP address data was compared with known locations, to benchmark the accuracy of the various geotargeting solutions on the market. mbr targeting found data provided by other IP geolocation vendors was not as accurate as that provided by Digital Element’s solution.

“We are committed to geotargeted advertising and Digital Element’s technology enables us to transfer business models that have proven very successful in the analogue advertising business to the digital world,” explained Christoph Tavan, CTO mbr targeting. “While benchmarking the available solutions, we discovered that Digital Element’s technology allowed us to accurately target almost 50% more IP addresses than the next-best option in the market. Digital Element is able to locate the same number of users with almost four times better precision than any other technology provider we tested.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We’re delighted that mbr targeting has recognised the superiority of Digital Element’s data, and that we have been chosen to enable accurate and granular geotargeted advertising,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “The deployment of our NetAcuity Edge™ IP geolocation technology will allow the company to employ far more accurate geotargeting than previously and deliver hyperlocal advertising that is more contextually relevant and meaningful, with reach that makes business sense.”

mbr targeting joins Digital Element’s other high-profile advertising and data platform clients including Microsoft, AdBlueDigital, MediaMath, The ADEX, Crimtan, Weborama, Vibrant Media, Webtrekk, Admedo, Mashero, Collective, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About mbr targeting

mbr targeting, part of Ströer Digital Group, uses patent pending algorithms for highly efficient real-time advertising. mbr targeting is 100% science and technology focused and processes and analyses massive amounts of data. The company is working at the cutting edge of big data, machine learning and real-time technologies and operating large-scale deployments of real-time web services.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

August 18, 2015

Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers

ATLANTA – August 18, 2015 – In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.

Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localized content, messages, advertising and promotions. Unlike other solutions, GeoMprint does not involve any contingencies that require a map to be used in tandem with the geolocation data output. GeoMprint also does not restrict the number of queries.

“The profusion of mobile devices continues to allow us to creatively engage with consumers in unique ways,” said Rob Friedman, executive vice president, Digital Element. “Users accessing mobile websites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience. On their own, GPS coordinates mean little to companies, but the wealth of geolocation information that can be gleaned from that data is very beneficial for marketing and other business purposes.”

Without reverse geocoding, when mobile users opt in to location-based services (in app) or share their locations (mobile web), the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localization, geographic rights management, fraud prevention, and more.

“Digital Element developed GeoMprint with today’s businesses in mind and is leveraging its more than 15 years of leadership in the geolocation space to bring to market yet another cost-effective, accurate and reliable solution that addresses evolving needs in the mobile space,” said Friedman. “We listened to clients who were asking for consistency in geographic responses when targeting users across devices. Combining our new GeoMprint offering with our flagship NetAcuity solutions lets us deliver multi-pronged location strategies that enable brands to reach more connected consumers in relevant ways.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
North America:
Jan Sisko
Carabiner Communications
Tel: (678) 461-7438
jsisko@carabinercomms.com