Archives: Press Releases

December 15, 2015

Large e-commerce market, high mobile penetration make mobile targeting technology an ideal solution for retailers in Brazil

ATLANTA – December 15, 2015 – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, today announced that Origin5, a full-service technology consulting firm in Brazil, is now offering the NetAcuity® platform of solutions for its ecommerce clients across Latin America.

Origin5 has been a driving force in the advancement of ecommerce in Brazil for more than a decade. With the integration of Digital Element’s solutions, Origin5 will be able to help its clients more effectively target both mobile and connected shoppers.

“With such vast geographic differences in Brazil, it is important to give our clients the ability to deliver customized content, offers, and promotions to shoppers based on their locations,” said Roberto Wajnsztok Olivieria, CEO and co-founder, Origin5. “As mobile shopping continues to grow across the region, it was imperative for us to find a geolocation technology platform that provided solutions to accurately target these on-the-go consumers as well.”

According to eMarketer, Brazil is among the largest e-commerce markets in the world. Ranked at No. 10 worldwide, the country also boasts a high mobile penetration, making it the ideal market for mobile geolocation solutions.

With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“While m-commerce is certainly gaining momentum in Brazil, it is still a small segment of the total online shopping market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Retailers need consistency when targeting consumers across devices―from one solution provider that allows them to deliver multi-pronged location strategies that enable them to reach more connected consumers in relevant ways.”

Benefits of using the NetAcuity platform for Brazilian retailers include:

• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Origin5

Origin5 is a full-service consulting firm that introduces digital technologies to leading ecommerce sites in Brazil and throughout Latin America to increase sites’ ROI. Focusing on developing digital business, improving the online shopping experience, and improving omnichannel initiatives, Origin5 developed innovative solutions for major players in the Brazilian market such as Bradesco, Whirlpool, Boticario, Netshoes, Drugstore Sao Paulo, and others.

For more information, visit http://origin5.la/

Media contact
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

December 10, 2015

Latin American Media Giant Leverages NetAcuity Pulse for a More Comprehensive Digital Right Management Solution

ATLANTA – December 10, 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that Globo, one of the largest media companies in the world, has selected its technology to help provide localized video content and protect copyrights throughout Brazil.

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric IP targeting solution. Globo Play is a digital video platform that allows viewers to easily access programming―journalism, sports and entertainment―on computers, smartphones and tablets.

“Consumers expect content that is relevant locally, and content producers expect their rights to be protected,” said Igor Macaubas, globo.com’s OVP product manager. “As a company, we can’t accomplish either unless we have extremely accurate geolocation data. The combination of Digital Element’s data granularity and reliability with its customer support allows Globo to segment its video content across Brazil with confidence.”

Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity EdgeTM by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot (which may call for traffic to be handled differently).

During the evaluation process, globo.com extracted a database with 13 million IP addresses from its video access log and found some big discrepancies in reports from other providers. According to Macaubas, there were solutions that could not even return geolocation data for 2 million IP addresses. NetAcuity Pulse not only returned geolocation data for all the IP addresses, but was also the most accurate of the solutions that were evaluated.

“globo.com conducted a very extensive evaluation of all data, comparing a number of different sources, and found NetAcuity Pulse to be the most accurate at the city level in all of Brazil,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Globo is definitely implementing the most effective digital rights management tool in the market to ensure its delivering the best video products to its viewers while adhering to its partners’ distribution agreements.”

Globo joins Digital Element’s other high-profile Latin American customers, among them Televisa, Muchoviaje, Despegar.com, Sony Music, CNN, Microsoft, Omniture and DoubleClick.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Globo

Globo is one of the largest media companies in the world, and produces approximately 2,500 hours of entertainment and 3,000 hours of news content per year in Brazil. Its network covers 98.6% of the Brazilian territory, reaching 99.5% of the country’s population. Recognized for the quality of its productions, the company has won 12 International Emmy Awards. Globo’s international operation has a division of production and distribution of sports and entertainment content that reaches over 190 countries worldwide.

For more information, visit http://www.redeglobo.com.br/.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

November 20, 2015

Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform

London, UK – 30 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that European digital marketing expert, Codewise, has implemented its NetAcuity Edge™ hyperlocal technology to improve the accuracy of traffic delivery, tracking, and analytics.

Codewise provides specialist smart traffic and tracking tools to performance marketers. The deployment of Digital Element’s IP geolocation solution will enhance the capabilities of its two flagship products: Zeropark and Voluum. Zeropark, an ad exchange, will use Digital Element’s technology to determine the consumer’s location, carrier type, connection speed, and proxy, empowering their clients to purchase inventory that more accurately targets their key audiences. Additionally, the technology will enhance analytics platform, Voluum – which already uses Digital Element’s solutions to ascertain mobile carrier and connection type – to provide improved granular insight into ad campaign success, by adding location and ISP data to real-time advertising performance analysis.

“Reaching the ideal audience, in the right location and on the optimal device is essential for our clients. Digital Element’s geolocation technology is proven to be the best in the market and provides the maximum level of accuracy, empowering us to give clients enhanced visibility of real-time campaign performance and improved targeting capability. Since implementing NetAcuity Edge™ we have seen an increase of 25% in mobile ad campaigns running through our tools and we look forward to further expanding our offering with Digital Element,” explained, Irena Pawłowski, Marketing Director at Codewise.

Digital Element has pioneered IP geolocation technology since it was established in 1999, and NetAcuity Edge™ has brought new accuracy to the IP geolocation industry.
Using IP routing infrastructure analysis and anonymous location insight provided by global partners, NetAcuity Edge™ drives high-precision targeting and ensures clients are compliant with geographic rights. The technology strives to adhere to high standards of end-user privacy and safeguards user anonymity in all stages of deployment.

“For Codewise, location plays a crucial role in the reporting functionality and ad targeting services they provide. We are excited about the possibilities extremely accurate geolocation technology presents for Codewise; enabling them to offer additional campaign targeting options and more detailed insight into campaign performance,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “With our NetAcuity Edge™ solution, Codewise can also produce in-depth mobile carrier and connection type data that will enhance its footprint in the mobile advertising space.”

Codewise joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Adform, Weborama, Ströer, Vibrant Media, MediaMath, TheADEX, Cxense, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media, ADTECH von AOL, AT Internet und BlueLithium von Yahoo.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Codewise

Codewise is a marketing technology provider that enables performance marketers to access their desired audiences and monitor campaign progress in a high level of detail. Since 2011, its efforts have focused on developing smart traffic and tracking tools for performance marketers, including their flagship products Zeropark and Voluum. Its advertising network, Zeropark, specialises in domain traffic and connects brands with their ideal audience through advanced targeting. Analytics platform, Voluum, tracks campaigns from click to conversion and provides valuable insight that informs future marketing decisions. Codewise continues to grow as a trusted vendor within the world of affiliate marketing with customers in over 200 countries worldwide.

Based in Krakow, Poland, Codewise prides itself on providing creative solutions that drive marketing innovation and enhance the user experience. Visit zeropark.com or voluum.com to find out more about marketing technology designed for easy use and maximum impact.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

Codewise press contact
Irena Pawłowski
Marketing Director, Codewise
Tel: +48 786 811 108
irena.pawlowski@codewise.com

November 11, 2015

Industry-leading IP geolocation technology selected to improve ad targeting capability across media group

London, UK – 11 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that MedyaNet has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology. As the online advertising sales house for Doğan Yayin Media Group, one of Turkey’s leading media groups, it will use the technology to enhance audience data sets, improving audience understanding and targeting ability.

MedyaNet technology enables advertisers and agencies to deliver performance-driven digital marketing activities at the right time in the right place, across display, mobile, online video, and social media. Established in 2002, MedyaNet believes in a continuous process of innovation and aims to offer transparency with accurate and in-depth reporting.

“It was important for us to develop our geolocation capabilities to better suit the needs of our advertisers,” explained Bircan Ozbas, IT and Business Development Director, MedyaNet. “By incorporating Digital Element’s IP geolocation technology into our platform, we can now provide city level location information, vastly improving the granularity of our geographic targeting. Having spoken to multiple technology companies, we received numerous recommendations for Digital Element as the best performing IP provider, offering the most detailed and accurate data globally,”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to work with MedyaNet and the Doğan Yayin Holding group, to improve their geolocation offering. Our highly accurate geolocation data will enable the company to better support their client’s needs, providing enhanced targeting and allowing the delivery of more meaningful content and advertising that drives improved user engagement and ROI.”

MedyaNet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, Wiredminds, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS ProspectEye AB, and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About MedyaNet

MedyaNet, Turkey’s leading online advertising sales company was established in 2002. It serves its customers in the areas of display, mobile, online video, performance-oriented marketing, and social media, offering the sector a 360° digital advertising platform through its extensive service network.

Offering access to the leading publishers in Turkey, MedyaNet offers advertisers a full service of analysis, reporting and performance management across campaigns.

Closely following developments in the global online advertising market, MedyaNet contributes to the development of the industry by constantly updating their products and services.
Visit http://www.medyanet.net/ for more information.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

September 28, 2015

Industry-leading IP geolocation technology chosen to enable highly efficient geographically targeted advertising campaigns

London, UK – 28 September 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that mbr targeting, a demand-side online advertising technology provider within Ströer Digital Group, is deploying its NetAcuity Edge™ IP geolocation technology to enable more granular targeting across regional advertising.

As a Demand Side Platform (DSP), mbr targeting uses IP geolocation technology to add location as an advertising targeting criterion. The accuracy of the location data available is vital to ensuring effective geotargeting and reducing wasted impressions, while improving ROI.

In the automotive industry, for example, the company works with a nationwide network of car retailers offering central advertising packages that authorised dealers can opt into, specifying the number of impressions to be delivered within their precise geographic region. These booked impressions are then delivered using location data from the highly accurate geolocation solution, NetAcuity Edge.

Digital Element’s technology was selected following a rigorous testing process, in which IP address data was compared with known locations, to benchmark the accuracy of the various geotargeting solutions on the market. mbr targeting found data provided by other IP geolocation vendors was not as accurate as that provided by Digital Element’s solution.

“We are committed to geotargeted advertising and Digital Element’s technology enables us to transfer business models that have proven very successful in the analogue advertising business to the digital world,” explained Christoph Tavan, CTO mbr targeting. “While benchmarking the available solutions, we discovered that Digital Element’s technology allowed us to accurately target almost 50% more IP addresses than the next-best option in the market. Digital Element is able to locate the same number of users with almost four times better precision than any other technology provider we tested.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We’re delighted that mbr targeting has recognised the superiority of Digital Element’s data, and that we have been chosen to enable accurate and granular geotargeted advertising,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “The deployment of our NetAcuity Edge™ IP geolocation technology will allow the company to employ far more accurate geotargeting than previously and deliver hyperlocal advertising that is more contextually relevant and meaningful, with reach that makes business sense.”

mbr targeting joins Digital Element’s other high-profile advertising and data platform clients including Microsoft, AdBlueDigital, MediaMath, The ADEX, Crimtan, Weborama, Vibrant Media, Webtrekk, Admedo, Mashero, Collective, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About mbr targeting

mbr targeting, part of Ströer Digital Group, uses patent pending algorithms for highly efficient real-time advertising. mbr targeting is 100% science and technology focused and processes and analyses massive amounts of data. The company is working at the cutting edge of big data, machine learning and real-time technologies and operating large-scale deployments of real-time web services.

Digital Element press contact
Naomi Whittome
GingerMay PR
Tel: +44 (0)203 642 1124
naomi.whittome@gingermaypr.com

August 18, 2015

Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers

ATLANTA – August 18, 2015 – In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.

Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localized content, messages, advertising and promotions. Unlike other solutions, GeoMprint does not involve any contingencies that require a map to be used in tandem with the geolocation data output. GeoMprint also does not restrict the number of queries.

“The profusion of mobile devices continues to allow us to creatively engage with consumers in unique ways,” said Rob Friedman, executive vice president, Digital Element. “Users accessing mobile websites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience. On their own, GPS coordinates mean little to companies, but the wealth of geolocation information that can be gleaned from that data is very beneficial for marketing and other business purposes.”

Without reverse geocoding, when mobile users opt in to location-based services (in app) or share their locations (mobile web), the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localization, geographic rights management, fraud prevention, and more.

“Digital Element developed GeoMprint with today’s businesses in mind and is leveraging its more than 15 years of leadership in the geolocation space to bring to market yet another cost-effective, accurate and reliable solution that addresses evolving needs in the mobile space,” said Friedman. “We listened to clients who were asking for consistency in geographic responses when targeting users across devices. Combining our new GeoMprint offering with our flagship NetAcuity solutions lets us deliver multi-pronged location strategies that enable brands to reach more connected consumers in relevant ways.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
North America:
Jan Sisko
Carabiner Communications
Tel: (678) 461-7438
jsisko@carabinercomms.com

August 5, 2015

Industry-leading IP geolocation technology selected to enable more effective lead identification and targeting

LONDON, UK – 5 August 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that B2B lead management specialist, APSIS ProspectEye AB, has adopted its NetAcuity Edge™ hyperlocal IP geolocation technology to improve web traffic insight, enhancing the quality of lead generation and targeting efficiency.

APSIS ProspectEye AB’s automated lead management solution monitors web traffic to provide detailed insight into visitor behaviour. This is used to understand the specific products and services of interest to visitors, and the make-up of the visiting organisations, which helps maximise sales efficiency by identifying key decision-makers to target and increasing the relevance of follow-up activity.

By incorporating IP geolocation technology, APSIS ProspectEye AB is able to cross-reference its extensive database with company IP addresses, providing clients with additional location-specific insight. This information can be integrated with client CRM systems, enabling APSIS ProspectEye AB to determine whether visitors are clients or prospective clients. High-potential leads can then be identified and targeted with responses tailored to their locality.

“It was essential for us to choose an IP technology provider with the ability to produce accurate and detailed location-based data to complement the quality of the organisational insight we offer. Digital Element has the best coverage in Europe and the most advanced geolocation technology, which made their solutions the perfect choice to improve lead targeting. Since integrating the technology, we have experienced a vast improvement in IP coverage and enhanced targeting precision”, explained Mathias Thulin, Commercial Product Manager at APSIS ProspectEye AB.

Digital Element is recognised as an innovator in IP geolocation intelligence. Its NetAcuity® technology has delivered an unprecedented level of accuracy to the geolocation industry. Through a combination of IP routing infrastructure analysis and anonymous location insight — obtained from a network of global commercial partners — Digital Element is able to provide uniquely detailed and hyperlocal data that maintains user anonymity and complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are delighted to work with such a progressive and high-performing European company as APSIS ProspectEye AB to enhance the value of their lead management system. Using our geolocation technology, the company can realise the full potential of their organisational data, matching company profiles with IPs to enhance the efficiency of sales activity and lead qualification.”

APSIS ProspectEye AB joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Adform, Infectious Media, Webtrekk, Wiredminds, Qubit Digital, Mashero, Collective, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About APSIS ProspectEye AB

Founded in 2007, APSIS ProspectEye AB’s lead generation and management software has quickly proven its ability to enhance lead quality and increase the relevancy of follow-up activity, producing significant ROI. The company works with more than 400 B2B clients across the Nordics and has achieved an average annual sales growth of 70% for the last three years. APSIS ProspectEye AB’s system monitors web traffic in intricate detail, providing clients with visitor activity data, including insight into the composition of the visiting company. The solution also enables clients to use smart filters when targeting leads that can be set to specific parameters to target leads with exceptional precision and set up automated lead nurturing campaigns that convert visitors into sales-ready leads. Visit http://www.apsis.com/products/lead-management.aspx to discover more about effective automated lead management. Based in Malmø and Stockholm, APSIS ProspectEye AB is part of the wider APSIS Group.

Media Contact
For Digital Element:
Naomi Whittome
GingerMay PR
Tel: +44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

Industry-leading IP geolocation technology deployed to enhance global online audience segmentation and targeting capabilities

LONDON, UK, 14^th July 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that European data specialist, Weborama, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve audience segmentation and targeting accuracy.

Weborama has integrated Digital Element’s IP geolocation services into its Audience Manager and Campaign Manager modules, in order to offer clients postcode-level segmentation and targeting capabilities, ultimately improving the granularity, relevance and performance of their digital marketing investments.

“We have seen very good results since implementing Digital Element’s technology within the Weborama platform. Their IP geolocation data has enabled us to greatly improve audience identification and targeting accuracy, positively impacting customer knowledge and campaign performance for our clients,” explained Antoine Saglier, Product Marketing Director at Weborama.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.

“We are excited to be working with Weborama to enhance their data management platform with more accurate and granular IP geolocation data,” commented Elena Vega, Digital Element’s Business Development Director, Southern Europe. “NetAcuity Edge™ will provide the insights they require to deliver highly targeted, relevant advertising that really connects with consumers, driving response and ROI.”

Weborama joins Digital Element’s other high-profile advertising platform clients including Microsoft, AdBlueDigital, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Weborama

WEBORAMA: FROM DATA TO VALUE: Weborama has been innovating in the Data field since 1998. Using NLP (Natural Language Processing) and semantic analysis, the company builds taxonomies, profile databases and technological tools that make it possible to better manage digital content and thereby optimise digital marketing campaigns.

With 440 million profiles, and operating in 10 European countries, Weborama is the leading European data company.

Weborama has been listed on Alternext since June 2006 (ALWEB). Its revenues reached €23.9 million in 2014. www.weborama.com

Media Contact
For Digital Element:
Naomi Whittome
GingerMay PR
Tel: +44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

For Weborama:
Jerome Zamy, Marketing Director, France
Tel: +33 (0) 1 80 50 13 57
jzamy@weborama.com

Attending Sports Fans Represent Huge Audience for Wi-Fi-Targeted Marketing

ATLANTA – July 9, 2015: Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans.

The infographic, titled “The New Sports Experience and How Wi-Fi is Changing the Game,” provides a visual representation of why and how sports complexes, especially baseball stadiums, are building mobile Wi-Fi capabilities into the fan game-day experience. With the 2015 MLB All-Star Game next week, the infographic leverages a baseball theme to put marketers “on deck” to see the growth and progression of Wi-Fi-enabled stadiums while showing them how to “hit it out of the park” with marketing campaigns using Wi-Fi targeting.

The infographic includes numerous statistics from well-recognized technology organizations and sports research firms to help demonstrate the benefit of Wi-Fi targeting in these venues, especially for advertisers, stadium services and retailers. Worth noting are the sheer numbers of fans who will have direct Wi-Fi access from their seats. By the end of the 2015 season, 28 of the MLB’s 30 teams will have in-stadium Wi-Fi, totaling 1.2 million seats with wireless connections. And, the fans are taking advantage of this new game-day amenity. During last year’s World Series, 50 percent of the crowd at AT&T Park connected to the stadium Wi-Fi.

“The build-out of Wi-Fi access points will only continue in order to accommodate the exponential growth in mobile traffic, and sports complexes represent ideal venues to reach and engage with a large and captive audience,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation technology allows advertisers, retailers and many others to non-invasively push relevant ads, content, promotions and deals to these sports fans as soon as they enter the gates.”

Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.

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About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

Accurately Identifying Online Users’ Locations Plays a Critical Role in Analytics for City and State Digital Campaigns

ATLANTA, June 15^th, 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that Arrivalist, a marketing services company whose patent-pending technology measures the ROI of destination marketers’ advertising, has selected its NetAcuity^® technology to help discern consumer location in order to measure the effectiveness of city and state tourism boards’ advertising campaigns.

Arrivalist’s technology anonymously measures change in the locations of network-enabled devices after a sequence of media exposures to tell marketers which messages are influencing travelers, and how many of these travelers are on the move. Major tourism boards from places as large and diverse as Florida’s Palm Beaches and Kansas, and cities that depend on tourism as much as Galveston, New Orleans and Atlantic City, have been working with Arrivalist to learn how effective their spend is and to be able to make campaign changes on the fly.

Arrivalist will integrate Digital Element’s NetAcuity Edge™ – a real-time hyperlocal geolocation technology that identifies online users’ locations down to a ZIP or post code level worldwide – into its Location Change Attribution Analytics tool. This way, if a user is in Louisiana but his or her IP address says Kansas, then Arrivalist will be able to automatically discern this difference which would prove important if, for example, Arrivalist is measuring the effectiveness of an advertising campaign by the City of New Orleans Tourism Bureau. Additionally, the company will employ Digital Element’s mobile carrier, proxy and domain databases to gain further insights about online consumers beyond location.

“We’re pleased to add one of the leading industry providers of IP geolocation technology to the location signals that help us determine where consumers are,” said Cree Lawson, Arrivalist’s founder and CEO. “After testing many other providers in this space, we found that Digital Element’s NetAcuity Edge technology has the best match rate and the most reliable, granular data for real-time IP address lookup.”

State and local governments have a vested interest in luring travelers to their areas. According to a November 2014 U.S. Travel Association report, travel and tourism is a cash-generating machine for state and local governments. In 2013, travel generated $134 billion in tax revenue to government at all levels and $61 billion to state and local governments – enough to pay the wages of every firefighter and police officer in the country.

“When compared to traditional consumer travel sites, tourism boards don’t have the same means to measure the effectiveness of advertising campaigns, which many times equates to some form of online booking,” said Rob Friedman, executive vice president, Digital Element. “Arrivalist’s analytics and marketing tools give tourism boards an immediate way to examine local campaigns and determine ROI. The more strategic and efficient their travel promotions are, the more these local communities will reap in terms of economic benefits.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Arrivalist

Arrivalist is a marketing attribution analytics platform that empowers destination marketers with new metrics to evaluate the offline impact of online media plans. The company’s patent-pending Location Change Attribution Analytics tool is being used by destinations across the country, including California, New Orleans, Kansas, Fort Worth, and more. The company analyzes big data to evaluate which media exposures motivated consumers to travel to new destinations, yielding powerful new insights as to how—in aggregate—media displays influence travel behaviors.

For more information about Arrivalist, visit www.arrivalist.com.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
Tel: 678.461.7438
jsisko@carabinerPR.com