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What GPS Coordinates from Mobile Devices Really Mean to Marketers
When mobile users opt in to location-based services (in app) or share their locations (via the mobile web), the GPS-generated latitude/longitude coordinates are the only pieces of information returned. If you’re like most marketers, then getting data along the lines of Lat: 34° 6′ 6.2166” and Long: -84° 21′ 31.4568″ doesn’t hold much meaning unless you’re secretly harboring a second degree in cartography.
However, there is a wealth of information hidden behind those numbers and decimals that can be applied to targeted advertising, content localization, geographic rights management, fraud prevention, and more. GeoMprint is a new reverse geocoding solution that automatically converts those GPS coordinates from mobile devices into more expanded, understandable, and useful geolocation data for marketers.
Location-based services are exploding. In fact, 71 percent of consumers opt in to share their locations on their mobile devices. Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localized content, messages, advertising and promotions. Since 76 percent of consumers who use location-sharing say it helps them receive more meaningful content, it’s a win-win for everyone.
When used in conjunction with NetAcuity solutions, companies can comprehensively target all business traffic, including fixed IP traffic (desktop and Wi-Fi) and non-fixed, IP-based mobile device traffic―all through one vendor.
Get more details here on how your company can reach connected consumers when it matters.