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We Know No Boundaries
The Internet has paved the way for the boundaryless world we now live in. Companies from essentially any part of the world can conduct business on a global scale. Now, we make it even easier for businesses to geotarget ads, products, promotions, coupons and web content down to a ZIP or postal-code level (generally within 3-5 miles) around the world with the global extension of NetAcuity Edge.
Digital Element is very proud to be the only geolocation technology provider to offer such highly accurate IP-to-postcode targeting. This non-cookie-based solution meets the pressing demand from advertising networks, web publishers, search engines, social networks, e-tailers and analytics platforms to offer a richer, safer, more personalized online experience while protecting user privacy.
Originally launched in the United States in 2009 and the United Kingdom in 2010, NetAcuity Edge now extends hyperlocal targeting capabilities across all of Europe, Asia-Pacific Latin America, Africa, and the Middle East.
We are finding that online marketers, advertisers and retailers clearly recognize the need to be able to segment online audiences and target their messages, however, previously, IP geotargeting technologies simply did not offer the reliability or accuracy that they required. NetAcuity Edge erases the limitations once associated with ZIP and postal-code targeting and now offers technology with exceptional granularity—around the world. Companies and visitors should also feel comfortable knowing that no personally identifiable information is collected or stored.
Our next stop? As Buzz Lightyear from Disney’s “Toy Story” would say: “To infinity and beyond.”
Or as the Dude from “Big Lebowski” would say: “Hey, careful, man, there’s a beverage here!” (Okay, maybe that’s not relevant to postal code targeting, but, personally, I like that quote better).