Since commerce has gone online, marketers have relied on IP addresses for targeted marketing campaigns. In today’s competitive marketplace, the ability to target marketing efforts with precision is more critical than ever.
Since 1999, Digital Element has been helping marketers target their audiences precisely by postal code globally. This level of detail not only enhances the effectiveness of marketing campaigns but also drives higher conversion rates and better ROI.
While postal codes are granular, advertisers are always eager for even more precise data to gain deeper insights and improve performance of their targeted campaigns, and Digital Element has the answer.
A Deeper Understanding of Your Marketing Campaign
For census purposes, many countries have created a set of alternate areas, aside from postal codes. For example, in Australia, there are Statistical Areas (SA1) defined by the Australian Bureau of Statistics (ABS), that were created to aid in the collection and analysis of statistical data.
SA1s are designed to be relatively small and uniform in terms of population size, typically containing between 200 and 800 people with an average of 400 people per SA1. The SA1 level is the smallest unit in the hierarchy of statistical areas used for census data collection and dissemination. Other countries like Germany (PLZ8) and France (IRIS) have their own similar standardized geographical units.
In Australia, traditional postal codes can be broad and cover multiple towns with large populations. There are approximately 3,333 postcodes, but with SA1s, this quantity of distinct statistical areas expands to 61,845.
For example, one postcode in the metro Sydney area could contain as many as 40 SA1s. Each SA1’s smaller size allows for more precise targeting and better insights, which is invaluable for various applications. With SA1s, each area is small enough to offer precise data while still being large enough to protect individual privacy.
This balance makes SA1s ideal for detailed demographic analysis and targeted applications. By focusing on smaller, more defined geographic units, companies can deliver personalized content that resonates with the right audience, at the right time, in the right place.
Introducing NetAcuity’s Alternate Area Database- Even More Granularity without Sacrificing Privacy
Digital Element is taking IP-based location targeting to the next level with the introduction of its new Alternate Area Database.
This innovative feature maps IP addresses to individual SA1s in Australia, providing more precise geographic data by aggregating IP addresses from specific areas smaller than traditional postal codes. By leveraging these detailed geographic boundaries, companies can enhance the granularity and accuracy of location-based data without compromising privacy.
The Alternate Area Database can be licensed as a standalone product or in conjunction with NetAcuity’s 18 other databases for more detailed insights.
Looking Ahead: Expanding to France and Germany
The introduction of the Alternate Area Database in Australia is just the beginning. NetAcuity plans to extend this feature to other regions, including Germany and France. In Germany, the focus will be on PLZ 8 regions, and in France, the IRIS system will be utilized. These expansions will further enhance the granularity and accuracy of IP geolocation, providing valuable insights and targeting capabilities across Europe.
Revolutionizing IP Geolocation for Smarter Marketing
NetAcuity’s Alternate Area Database is a game-changer in IP geolocation, offering detailed geographic insights that empower businesses to make more informed decisions.
Whether it’s for precise ad targeting, in-depth demographic analysis, or enhanced cybersecurity, the ability to map IP addresses to smaller, more accurate regions like SA1s unlocks new potential while maintaining alignment with Digital Element’s privacy-centric approach. As NetAcuity expands this feature to other regions, the possibilities for leveraging precise geographic data will only continue to grow.
For more information on Alternate Area Database’s capabilities check out this guide, or reach out to support@digitalenvoy.com to learn more.