Undertone Heightens Campaign Success with Geotargeting

Undertone, a digital advertising company committed to creating Standout Brand ExperiencesTM, relies on a broad range of targeting tools for its independent ad serving platform. For achieving more personalized and localized brand experiences, the company turned to Digital Element’s IP geolocation technology.

According to Mark Costa, Vice President of Technology & Operations at Undertone, delivering localized ad experiences is imperative for making campaigns smarter and more effective, especially for its entertainment and automotive advertising clients.

Read the case study here to learn how NetAcuity was incorporated into Undertone’s overall targeting suite, making geotargeting a highly sought after advertising solution proven to provide additional value and return on investment for its clients as they look to make more relevant connections in today’s crowded digital landscape.

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