UK Insurer LV= Leverages Postcode-Level Targeting For Customized Careers Website

LV=, a leading insurance and retirement company in the United Kingdom, is using hyperlocal IP geolocation technology in a creative way to localize its recruiting efforts through its careers website.

With more than 5 million customers and 17 offices across the country, LV= places a strong emphasis on local presence. As a result, the company wanted to add localization to its online recruitment strategy to increase engagement with potential candidates by enabling easier identification of suitable roles and relevant company information.

Read the full press announcement here to learn how IP targeting can be beneficial for the online recruitment market – from both the new hire and employer perspective.