True or False? New Video Discusses IP Geolocation Myths

You can probably remember playing the true-false game at least one time when you were younger. Now that we’re all grown up, many of us are still playing that same game in our daily business lives – especially when it comes to technology. Let’s face it. There’s a lot of smoke and mirrors out there.

Even though IP geolocation has been around since 1999, there are a number of misperceptions about what the technology is and what it can do.

As Chief Myth Buster in the second installment for Digital Element’s new online video series “On Target,” I get a chance to debunk some of the mysteries still surrounding IP geolocation technology.

Up for a quick game of True or False? Let’s test your knowledge about IP geolocation below:

• IP-based targeting isn’t accurate enough in my country.
• IP-based targeting is not as accurate as other forms of targeting.
• You must rely on ISPs to get IP geolocation data

Watch the video “IP Geolocation Myths: Setting the Record Straight Part I to find out the answers.

Let me know how you did. As a marketer, it’s important to fully understand some of the major differences between IP geolocation solutions and realize that not all IP data providers are created equal.

Didn’t get ‘em all right? Don’t worry. You’ll have a chance to redeem yourself. Be sure and stay tuned in the coming month for Part II of our discussion that dispels the remaining four IP geolocation myths!