Targeting ad:tech London 2010

For anyone planning to jump the pond for the ad:tech London show next week or make their way there from European cities that might be a little closer, just thought I’d give you a quick rundown on what to expect from Digital Element.

• Visit us at Stand 262. We’d love to meet you and discuss how to keep abreast of the evolving digital landscape, what businesses can do to maximize the potential of online content, as well as offer advice on how to improve targeting of customers and prospects by tailoring online strategies.

• Attend our joint seminar with we7. Frank Bobo, our VP Business Development, will be hosting a joint seminar with we7’s CEO Steve Purdham at 10:30 a.m., on Wednesday, September 22, to identify common problems with the ad-funded model and explain how the two companies are working together to ensure relevant content for customers and bring new eyeballs for advertisers.  For more information, or to register, please visit:

• Hear about our newest European customer. Although under tight wraps until the show, we’ll be announcing how and why one of Europe’s leading online advertising and lead-generation companies came to select Digital Element. Of course, they’re in good company with industry-leading organizations, including The Guardian, AdJug, Videoplaza and we7, which earlier this year became the first music on demand site to make the 100 percent ad-funded model turn a profit.


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