Tapad Gets Real Cross-Platform “Lift” in Advertising Click-Through Rates

U.S. homes now boast more than half a billion devices that are connected to the Internet and deliver apps, bringing the average number to 5.7 per household, according to a March 2013 report from global information company The NPD Group. As the number of devices continues to grow, advertisers are turning to ad technology innovators such as Tapad Inc. to help deliver consistent ads across multiple platforms: from home computers, tablets, and smartphones, to now even smart televisions.

The undisputed leader in cross-platform ad technology, Tapad’s groundbreaking solutions address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. The company has built the most robust, real-time cross-platform audience-buying technology that allows advertisers to target consumers on the standard web, mobile web, mobile apps and tablets-all in real time. To help ensure the accuracy and reliability of its location-based targeting, Tapad incorporated NetAcuity^® technology into its solutions.

According to Tapad Founder and CEO Are Traasdahl, “Today’s smart devices offer compelling opportunities to engage and empower people with targeted advertising. Given the extreme mobile nature of today’s society, location-based targeting is integral in helping advertisers maximize their campaigns by reaching consumers at the right place, at the right time-and on multiple screens.”

Read the full case study here to see how Tapad applied hyperlocal IP geolocation technology to generate a 7- to 11-percent lift in click-through rates (CTR) for a big-box retailer using its cross-platform, geotargeted solution to deliver advertising.