Importance of Accurate IP Geolocation Data in Worldwide Video DRM

Consumers around the world are increasingly augmenting, and in some cases replacing, traditional linear TV viewing with video streamed to computers and other IP-connected devices. Consumers want to use their own devices, and they expect access to live and on-demand content, both in the home and on the go. As a result, a brand new content licensing, preparation, management, and delivery paradigm has emerged to meet marketplace demands for effective video digital rights management (DRM) solutions.

VUBIQUITY, the leading global provider of premium content services, connects content owners and video providers to deliver entertainment to viewers on any screen. Working with nearly 650 leading film studios, television networks, independent producers and multi-channel networks (MCNs), VUBIQUITY brings premium content to more than 1,000 global video distributors, spanning 109 million households, across 121 territories and working with 80 languages.

Due to the global need for live and on-demand content to be accessible on the go, as well as at home, studios mandate that providers have IP geolocation technology incorporated into their content distribution platforms in order to adhere to licensing rights across regions.

“Any company distributing video content from studios, networks or independent producers has to comply,” said Allan Dembry, VUBIQUITY’s CIO, head of global engineering. “While the studios do offer a list of approved IP geolocation technology providers, the list is small and many of the companies tend to operate only in very specific regions of the world.”

While finding a provider that could offer reliable IP geolocation in the African and Latin American regions was a key objective, VUBIQUITY was also looking to improve the accuracy of its IP data sets worldwide. With that in mind, the company selected NetAcuity®, to gain access to high-quality, all-encompassing datasets that were continually updated―providing actionable information about online users such as geographic location, proxies and virtual private networks (VPNs) all while respecting the user’s right to privacy.

VUBIQUITY takes comfort in knowing that it is using reliable, quality data to meet the studios’ licensing requirements―protecting not only the studios but also the company and its operators.

According to Dembry, “The risks are significant without this type of digital protection.”

Read the full case study to better understand the importance of using accurate IP geolocation data to fortify your digital rights management strategy.

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