Archives: Press Releases

August 22, 2018

NetAcuity is recognized as the industry’s leading, most accurate and trusted IP geolocation solution

Atlanta – August 22, 2018 – Digital Element, the global geolocation data and services provider, today announced its NetAcuity® IP Geolocation platform was honored as the winner of a 2018 MarTech Breakthrough Award in the Best Geolocation Platform category.

Digital Element’s NetAcuity Solution Suite delivers the most accurate data in the industry. The solution’s global accuracy is more than 99.9 percent at the country level and is up to 97+ percent accurate at a city level. As for coverage, NetAcuity provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily. This type of accuracy and coverage is unmatched in the geolocation space.

“The MarTech Breakthrough Award is yet another validation of our ongoing commitment to delivering the most accurate and reliable IP geolocation data possible,” said Rob Friedman, co-founder and executive vice president at Digital Element. “With a global brand reputation for accuracy, rock-solid trust of the marketing community at large, and leading ad networks, brands, publishers, social media sites, retailers and more making up our client list, Digital Element remains unmatched going on almost two decades.”

Honoring the best companies, technologies, products and services in the field of marketing, advertising and sales technology, the MarTech Breakthrough Awards are part of the Tech Breakthrough Awards organization, which recognizes the industry leaders in today’s hottest categories of technology. Judges were senior-level marketing, ad and sales professionals who have personally worked within the MarTech space, including journalists, analysts and technology executives with experience in a range of positions.

Judging was based on how best a product, service or company was able to break through what has become a crowded MarTech market.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

August 7, 2018

Leading IP geolocation intelligence improves targeting accuracy for performance marketing software

London, UK – 7 August 2018 – Digital Element, the global geolocation data and services provider, has today announced that performance marketing platform, Affise, has chosen its NetAcuity Edge™ technology, to improve targeting ability and global marketing performance for clients.

Affise allows online advertising campaigns to be optimised, tracked, managed and analysed in real time for advertisers, agencies, networks and affiliates. Its clients leverage best-in-class technology powered by AI, and uses automation tools to deliver complete campaigns. The company selected Digital Element’s IP geolocation and intelligence solution to allow access to best in-class global IP datasets for ad targeting and tracking.

By using Digital Element’s NetAcuity Edge technology, Affise will be able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.

“We are a technology-first company and in the ad tech industry it is imperative we provide cutting edge solutions for our clients,” commented Dmitrii Zotov, Founder and CTO of Affise. “Digital Element is the best IP geolocation data provider in our opinion and by utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.”

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s International Business Development Director, commented: “Collaborating with Affise is an exciting opportunity for Digital Element and highlights our growing presence in the Cypriot market and globally. We look forward to helping Affise achieve enhanced targeting and profiling of their clients, and seeing the company continue to succeed.”

Affise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Affise

Affise is a performance marketing platform for advertisers, agencies, networks and affiliates to manage, track, analyse and optimise their online advertising campaigns in real time. Since 2006, Affise has been operating affiliate programmes as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.

Visit www.affise.com for more information.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

June 5, 2018

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale

Atlanta, GA – June 5, 2018 – Digital Element, the global geolocation data and services provider, today announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity Edge™ datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad.

With more than 1.4 billion unique profiles of smartphone users around the world and data on billions of installed apps, Sift focuses on analyzing the connections and links between apps. The company leverages all of this data and advanced AI and machine-learning algorithms to sift through more than 50 billion mobile ad requests daily in order to hyper-target app install ads for its clients. Sift works with some of the industry’s largest agencies and demand-side platforms. It has also run thousands of advertising campaigns and delivered more than 10 million app installs for some of the largest brands in mobile.

“Competition in the mobile app marketplace is fierce, so it’s imperative that we provide the highest quality of traffic for our advertising clients to help position them to secure the best possible conversion rates,” said Slawek Pruchnik, co-founder and chief technology officer, Sift. “Our platform processes more than 600,000 bid requests per second from our 11 real-time bidding exchange partners across 180 countries. We found that our previous geolocation provider was simply not returning the level of accurate IP results we required.”

Sift ran a beta test with Digital Element on the problematic IP addresses, and the NetAcuity Edge solution returned the accurate results with the required speed that Slawek was looking for. NetAcuity Edge is a global, hyperlocal IP geolocation offering that provides increased accuracy at the city/town and ZIP/postcode levels through super high-performance capabilities. In addition to the full Edge geo dataset (which includes country, region, metro, city, ZIP/postcode, time zone, lat/long, and connection type data), Sift has also deployed Digital Element’s proxy data within its technology platform.

“During the last year, we’ve seen a 25-to-50-percent increase in requests for proxy data as advertisers grow more frustrated with the impact proxies have on their digital marketing campaigns,” said Rob Friedman, co-founder and executive vice president at Digital Element. “Relying on a proxy’s IP address location often leads to incorrect targeting and wasted impressions because the user is hiding his or her location behind a proxy. Sift is an example of yet another forward-thinking ad-tech company that is including proxy information with a full geolocation data arsenal to improve efficiency and performance of clients’ advertising―helping them avoid wasted impressions and fight click fraud as well as enhance attribution and analytics.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Sift

Founded in 2015, Sift operates at the intersection of mobile and big data. The company sifts through more than 50 billion mobile ad requests daily, leveraging advanced AI and machine learning algorithms to hyper-target app install ads for its clients. To date, Sift has served 20B+ mobile ads and delivered 10M+ app installs for thousands of advertisers. Sift is funded by Wakefield Group, with participation from Piedmont Capital, Alerion Ventures, IDEA Fund Partners, and several angel investors. Visit www.sift.co for more information

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

April 25, 2018

Industry-leading IP Geolocation Technology Deployed by Global Media Company to Ensure Compliance with Geographic TV Rights

London, UK – 25 April 2018 – Digital Element, the global geolocation data and services provider, today announced that global media company, Discovery Inc., has adopted its NetAcuity hyperlocal IP geolocation technology, to ensure the right people see the right content and remain compliant with geographic rights across Europe.

Discovery has a global reach of more than three billion viewers across more than 220 countries and territories and is home of leading TV offerings including Eurosport, Discovery Channel and Animal Planet, to name a few. The internationally-renowned brand reaches audiences across screens through digital-first programming from providers including Group Nine Media, Discovery VR, and Eurosport Player.

European telecommunications companies often operate across numerous territories and distribute IP addresses to multiple regions, which can make the management of geographic TV rights complex. By adopting Digital Element’s IP intelligence solution, NetAcuity, which enables the identification of the precise location of their viewers, Discovery can permit access to content where it is permitted and restrict access where it is not.

“As a leading media and entertainment company, it is vital Discovery’s customers are able to distribute our content within geographical restrictions,” said Eugene Huang, Senior Vice President for Digital Product and Technology at Discovery. “By implementing Digital Element’s NetAcuity technology, Discovery ensures compliance with third-party rights holders, while guaranteeing end users see the high-quality content they expect from Discovery.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “We are delighted that Discovery, a global broadcaster with a reputation for providing high-quality content, can see the benefits of adopting our IP Intelligence solution, to make a real difference to its business.

“The installation of NetAcuity will allow Discovery to surmount the challenges posed by cross border telco IP address allocation, so it can fulfil its video rights obligations across all regions.”

Discovery joins some of Digital Element’s other high-profile clients including Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, SHIFT72, Turn, Videology, Teads.tv and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Discovery

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes DiscoveryChannel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

March 14, 2018

NetAcuity Helps Technology Company Innovate Solutions for Pay-TV Market

Atlanta, GA – March 14, 2018 – Digital Element, the global geolocation data and services provider, today announced that BOLD Media Solutions Support, an experienced systems integrator and software developer, has selected to use its NetAcuity® datasets to help deliver more accurate and reliable video digital rights management (DRM) throughout Latin America.

Headquartered in Uruguay with a focus on the Latin American pay-TV market of middle-sized operators, BOLD has been at the forefront of providing the most innovative solutions and products customized to companies’ unique needs in this space. BOLD has a varied group of clients in Latin America which have continued to show their loyalty through the years, among them NUEVO SIGLO and Montecable.

“Our clients needed a solution that combined geolocation, VPN and proxy detection so that they could make use of content from studios from which they had the rights,” said Ricardo Lima, director of BOLD S.A. “When we started the evaluation process, one of the criteria was that the geolocation solutions provider be well known within the industry. Digital Element came highly recommended not only for the accuracy of its data offerings in the LATAM region but also for ease of implementation and superior customer support.”

BOLD will integrate Digital Element’s NetAcuity Edge™ database, which includes validated, partner-contributed geographic postcode-level data, into its content manager system to help customers comply with industry requirements for video distribution. Additionally, the company will also employ Digital Element’s anonymous proxy and VPN databases to help add even more security for its DRM solutions.

“In addition to location, the detection of anonymous proxies and VPNs is becoming mandatory for any company looking to address the evolving challenges when it comes to providing a reliable DRM solution,” said Jorgelina Striedinger, vice president, Latin America, at Digital Element. “We’re seeing more companies across the video market spectrum―from studios to telecom companies to technology solutions providers―ask about the additional data parameters that we can offer to help strengthen their DRM activities while still protecting consumers’ privacy and preserving their video viewing experiences.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About BOLD Media Solutions

BOLD is an experienced systems integrator and software developer, able to provide new end-to-end solutions to pay-tv, Internet Services Providers and telecom companies. Focused in the Latin American market of middle-sized operators, its customers have been able to launch – with Bold’s advanced platform and support – services such as VOD, live TV, OTT and multiscreen offerings, with low capital expenditures. One of its main strengths has been its expertise to deal with hybrid DVB-IP, and cloud solutions. Bold is based in Uruguay, and has itself partnered with strategic middleware, hardware and software suppliers in the industry. For more information, visit http://boldmss.com.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

January 22, 2018

Leading IP intelligence improves accuracy and security for performance marketing campaigns

London, UK – January 22, 2018 – Leading IP geolocation intelligence company, Digital Element, has today announced that Yonnic GmbH, the industry pioneer of performance marketing solutions, has chosen its NetAcuity technology to boost targeting efficiency for its clients.

Yonnic delivers brand relevance for its clients by uncovering and converting consumer intent through its proprietary process Intent-Based Planning tool. Its core application, CloudTDS, provides traffic routing and content delivery based upon a wide range of customisable rules and settings, such as geographical targeting and device specific targeting. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence datasets such as connection speed, mobile carrier, internet service provider and whether a home or business connection is being used enables Yonnic to further boost its targeting and analytics capabilities.

“In our opinion, Digital Element is the leader for IP Intelligence, and there is no other company in the world which provides such accurate and complete data,” commented Artur Kreichmann, CEO and Founder of Yonnic GmbH. “By incorporating their intelligence into our solution we are able to provide customers with a reliable and secure solutions they can be confident will meet their needs.

“The software provided to us was easy to integrate and can run at high performance with low latency, which allows us to use the service in real time with ease, and automatic database updates save us time and effort, and ensure the data we use is always relevant.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

“Yonnic GmbH is a pioneering company and it’s fantastic to see how its solution has improved as a result of choosing Digital Element’s technology,” said Kate Owen, Vice President, Northern Europe at Digital Element. “With our IP intelligence, Yonnic will continue to provide its customers with accurate targeting and a high level performance marketing solution.”

Yonnic GmbH joins Digital Element’s portfolio of high-profile clients, which includes: Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Salesforce DMP, AOL’s ADTECH and Codewise.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Yonnic GmbH

Originally operating as an affiliate network, Yonnic GmbH has become a pioneer of the performance marketing field thanks to its early SEM and SEO expertise. For many years it has continued to redefine its model by using data, technology and media with the singular mission of relentlessly driving results for its clients. Yonnic has cultivated deep partner relationships with the leading search engines, social networks and media management platforms, and technology tools. These partnerships give its clients unparalleled access to opportunity and innovation including early betas and exclusive expertise. Built by DoubleClick. Bought by Google. Now the performance marketing arm of Publicis.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

December 5, 2017

NetAcuity Pulse Helps Reliably Deliver Video Ads Most Relevant to Viewers’ Interest

Atlanta, GA – December 5, 2017 – Digital Element, the global geolocation data and services provider, today announced that DynAdmic, a digital video advertising firm, has selected its global, mobile-derived geolocation dataset to use within its contextual targeting solution, helping to deliver more efficient and effective campaigns throughout Latin America.

Headquartered in France with operations in Brazil, the United States, Canada, Mexico and Germany, DynAdmic has emerged as a leading innovator in the digital video advertising space with its contextual targeting solution powered by audio recognition technology that identifies viewers’ real-time interests, allowing the delivery of ads at the moment their interest level is the highest. Some of the world’s largest brands, including BMW, Red Bull, Kellogg’s, McDonalds and American Express, depend on DynAdmic to deliver high-performing video advertising campaigns in the safest environments.

“Recognized brands began pulling their spending from Google in the spring as a result of their ads appearing next to objectionable content on YouTube and other websites it monetizes,” said Stéphane Bonjean, CEO and co-founder of DynAdmic. “Through DynAdmic’s unique set of tools, we’ve been able to step in to ensure that brands have a safer environment for their advertisements.”

DynAdmic will integrate Digital Element’s NetAcuity Pulse™, the industry’s first mobile-derived IP targeting solution that identifies geographic location down to a postal code level, to effectively target video ads, identify fraudulent ad traffic, and ensure brand safety. Additionally, the company will also employ Digital Element’s mobile carrier and Internet Service Provider (ISP) databases to help add even more viewer context to its targeting solution―without invading consumers’ privacy.

“It’s all about relevancy,” said Bruno Champion, CTO and co-founder of DynAdmic. “We use data to identify consumers in order to match them with the right video ad when it will be most relevant to them. That’s why it’s imperative for DynAdmic to use the most accurate and reliable global geolocation available.”

According to Champion, Digital Element’s solution was selected based on the large quantity of IPs referenced; the precision of the geolocation data; and the low discrepancies when employed with other technologies as well as the simple and efficient implementation process.

“Viewing habits are changing―not only in Latin America but also around the world―as more consumers watch videos on their mobile devices,” said Jorgelina Striedinger, Vice President, Latin America, at Digital Element. “Innovative ad-serving companies, such as DynAdmic, are continually relying on new data insights to fine tune their targeting capabilities and improve the viewability on all screens, as well as increase the complete and click rates for their clients’ digital video advertisements.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About DynAdmic

DynAdmic is a leading digital video advertising marketplace using an exclusive targeting concept powered by its audio recognition technology to identify and target a viewer’s real-time interest, serving them a brand’s ad the moment their interest level is highest. DynAdmic uses its never-before-seen contextual targeting solution to sell brand safe, highly focused campaigns to the world’s largest brands and agencies. For more information, visit www.dynadmic.com.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

November 7, 2017

More Companies Look for Better Precision and Greater Returns for Mobile Marketing Campaigns

Atlanta, GA – November 7, 2017 – The rise of the mobile internet is changing the way consumers interact with advertising and content. Today’s digital marketplace is characterized by a generation that expects to browse and shop online at any time, in any place, on any device. It is this new paradigm that has more mobile marketers investing in mobile carrier targeting through Digital Element, the global geolocation data and services provider.

As one of the 59+ parameters offered through the company’s flagship NetAcuity® solution suite, mobile carrier data allows mobile marketers to perfect audience segmentation and targeting capabilities by further defining and/or analyzing mobile traffic. While the majority of Digital Element’s customers using mobile carrier targeting come from the advertising space, the company has seen an increase in demand from businesses in retail, gaming and digital rights management (DRM) industries.

“Marketing in today’s multiscreen age of portability means helping craft compelling customer journeys through the delivery of meaningful advertising and content,” said Rob Friedman, executive vice president, Digital Element. “NetAcuity provides a simple one-source solution to enable companies to combine mobile carrier data with location as well as other information such as connection type and speed to create carefully crafted advertising and content that reaches consumers at the most relevant point in time across their customer journeys―delivered in the right context optimized for their devices.”

Some mobile carriers sublease their IP space from bigger Internet Service Providers (ISPs) so there may be gaps in data accuracy. Investing in more accurate mobile carrier data that is continually updated and checked for quality assurance is the only way to get clear and precise mobile carrier identification, added Friedman.

Go2mobi, a pioneer in mobile programmatic advertising, is an example of a company that is successfully combining technology and data to improve every aspect of mobile advertising campaigns for its customers.

In August, Go2mobi integrated NetAcuity’s data into its DSP platform in order to elevate its geo-IP and mobile carrier targeting, providing advertisers with the capabilities to reach specific audience segments with more accuracy.

“While geo-IP and mobile carrier targeting have been long-standing targeting features on Go2mobi’s DSP, we continually evaluate our platform’s performance for our advertisers,” said Grant Storry, COO at Go2mobi. “After completing extensive tests and gathering feedback from our customers, we identified NetAcuity data as delivering superior reliability for campaign targeting performance. Go2mobi advertisers gain greater confidence in campaign audience targeting and can expect even more precision as well as greater returns for their mobile ads.”

In particular, Storry cited a gaming client that received an additional 50,000 conversions within a two-month campaign period due to NetAcuity’s data accuracy.

Other key benefits of the Go2mobi’s mobile carrier data upgrade include:

• Carrier Targeting to Filter out Wi-Fi: Enables advertisers to confidently buy traffic from a more comprehensive and specific list of telecommunication carriers in both domestic and international markets, while filtering out Wi-Fi (if desired).
• Carrier Targeting Optimization: Gives advertisers the ability to optimize traffic sources based on campaign performance across carriers. This is also beneficial for those advertisers that have mobile content offers specific to a carrier.
• Carrier Targeting Reporting: Provides in-depth insights and data for reporting on campaign performance across carriers.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

September 29, 2017

Mutually beneficial partnership enables IP geolocation data providers to boost reach for clients

London, UK – 29^th September 2017 – Leading IP geolocation and intelligence providers Digital Element and the Geolocation Technology Company have today announced a new partnership, designed to expand both companies’ IP geolocation services in Japan and globally.

Partnering on marketing and sales activities, the two companies are market leaders in their regions, with the Geolocation Technology Company pioneering the provision of IP intelligence in Japan, while Digital Element is a global leader in IP geolocation technology. The partnership will allow Digital Element to expand its reach in Japan and allow the Geolocation Technology Company to provide global IP geolocation services for its customers. These IP geolocation services enable companies to target online advertising, localise content, enhance analytics, and manage geographic licensing rights as well as detect and prevent fraud.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“Since the establishment of the company in 2000, Geolocation Technology has been working to achieve its mission to provide market leading IP geolocation services to Japanese companies,’’ explained Keisuke Yamamoto, President and Representative Director of Geolocation Technology. “By partnering with Digital Element, a pioneer in IP geolocation technology in the US and across the globe, we are now able to sell an IP geolocation service, which has proven successful outside of Japan – a very exciting milestone for us. We are thrilled to be part of this collaboration, making IP geolocation more accessible to everyone, to further activate each region of Japan and to help connect all kinds of communities around the world.”

“Our business in the APAC region is growing at a rapid pace and we are keen to continue this,” commented Steve Sawyer, Vice President of International Strategy at Digital Element. “This partnership is a fantastic opportunity to further cement our place in the Japanese market and highlight the value of our highly accurate and granular IP data, providing global coverage to businesses in the region. We are delighted to partner with such a prominent company in Japan.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Geolocation Technology

Founded in February, 2000, Geolocation Technology Co., Ltd. caters to the majority of the ad technology and digital marketing sectors. The company’s technology is based on ‘IP Geolocation’ (location information recognition technology) that investigates and determines the always changing IP addresses of the world. In addition, Geolocation Technology expands its database to “IP Intelligence” technology that acts as a solution to minimize customer opportunity losses and maximize profits in the fields of marketing and branding, detection of unauthorized access and copyright protection. In addition, Keisuke Yamamoto, Representative Director of Geolocation Technology, was appointed “cyber-crime countermeasure technical advisor” from by the Shizuoka prefectural police headquarters, and as a technical expert in information communication, he gives technical advice to the investigation of cyber-crime and also helps improve the skill level of the investigators.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

September 7, 2017

IP Intelligence and Geolocation Technology Pioneer Looks to Help Improve Security for Streaming Media

Atlanta, GA – September 7, 2017 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, announced that it has joined the Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem. Digital Element joined the Alliance to help video streaming service providers leverage location-based information to improve the reach, security and control of online content.

“As participants on the Streaming Video Alliance Geo Working Group, we look forward to sharing best practices on how best to apply IP geolocation data to improve and secure streaming video delivery,” said Jason Lee, senior director of client services at Digital Element. “It is important to not only know how location data can improve the effectiveness of video advertising, but also how to leverage it to help organizations manage the distribution of online content—ensuring that licensing and copyright agreements are adhered to and digital assets are protected against online piracy. As pioneers in the IP space, we also bring a wealth of knowledge about IPv6 data adoption.”

Lee will serve as co-chair of the Alliance’s Geo Working Group.

Since 1999, Digital Element has been providing global geolocation solutions to many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

In particular, Digital Element’s proxy data is being successfully used by some of the world’s largest broadcasters to thwart users who try to access content they should not be viewing by masking their location, using proxies or Virtual Private Networks (VPNs). Digital Element’s proxy database is the most advanced in the world. It can identify the type of proxy—such as anonymous—or if the traffic is coming from a hosting center. In addition, it can ascertain from where the proxy emanates, such as a Tor exit, Tor relay, the cloud or through a VPN. This data is refreshed daily to ensure it reflects the most up-to-date information in an ever-changing landscape. The breadth and depth of this level of proxy information provides the ability to identify more suspicious connections and minimize false positives, enabling the broadcaster to make more informed decisions about allowing or denying access to content. Also, with an increased focus on the monetization of ad content and ad platforms, many companies are wary of proxy traffic that may throw off targeted ad campaigns.

“The Streaming Video Alliance was established to develop an open architecture, create specifications and requirements, and promote best practices to support the future of streaming video,” said Jason Thibeault, executive director, Streaming Video Alliance. “We welcome Digital Element to the Alliance. They join leading organizations from across the industry to help the Alliance shape the future of online video by collaborating, discussing, and planning how the video ecosystem can operate openly and scale to best meet consumer demand.”

Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com