Archives: Press Releases

October 9, 2018

Industry-leading IP geolocation technology deployed to boost targeting performance

London, UK – October 9, 2018 – Digital Element, the global geolocation data and services provider, has today announced that Platform161, a leading programmatic advertising company that operates worldwide, is taking its targeting to a new level by upgrading to NetAcuity Pulse™.

As a specialist DSP, Platform161 focuses on being flexible and customisable, creating bespoke digital ecosystems for advertisers, agencies, and publishers. It prides itself in the accuracy of its database and ability to deliver localised campaigns in any market with specific targeting requirements.

Having launched its partnership with Digital Element in 2011 with the adoption of its NetAcuity Edge™ solution, the upgrade to NetAcuity Pulse increases Platform161’s reach, accuracy, and targeting ability by harnessing new insights derived from combining WiFi connected mobile traffic and internet infrastructure analysis. This provides Platform161 with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, further reducing wasted impressions and increasing ROI for its clients.

“We recognised from the outset that the geotargeting data available from SSPs in bid requests would not deliver the level of accuracy we require and chose to partner with Digital Element for its solid reputation and highly granular data,” commented Themer Abourayan, Chief Product Officer, Platform161. “By upgrading to NetAcuity Pulse, we’re able to offer our clients improved targeting capability with the most precise data available – allowing them to make their own specific offer within tight catchment areas and with varying budgets. Since making the decision to upgrade to NetAcuity Pulse we have seen an uplift in delivery as having more data available to us has resulted in increased targeting matches on even the most granular geo data points.”

Digital Element’s NetAcuity Pulse uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a WiFi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “There’s an increasing demand for tightly targeted campaigns – with relevant messages aimed at specific audiences for optimal engagement. Consumers expect it and advertisers want it – but are aware of the issues arising from unreliable data. Platform161 has data accuracy at front of mind, and its upgrade to NetAcuity Pulse means its clients can rest assured their personalised campaigns are as effective as possible.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Platform161

Platform161 is the leading customisable DSP specialist. Founded in Amsterdam in 2008, the company develops flexible solutions for advertisers, agencies and publishers. Based on the business needs of each client, Platform161 creates a tailored ecosystem that ensures a sustainable increase in results. With a clear focus on the demand side, Platform161 is a neutral partner that operates independently of target conflicts and performance degradation.

The company is one of the first signatories of the Code of Conduct for Standardising Programmatic Advertising in Germany. Headquartered in Amsterdam, Platform161 also has offices in Stockholm, Hamburg, Madrid, New York and South Africa.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

September 27, 2018

New NetAcuity POI database gives marketers geo-contextual points of interest within 100 meters

Atlanta, GA – September 27, 2018 – Digital Element, the global geolocation data and services provider, today announced its new NetAcuity® Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest.

Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made the missing connection between stationary IPs, their locations, and the points of interest around on-the-go users connecting via static IPs. This gives marketers a list of POIs within 100 meters of a consumer, and includes businesses in such categories as retail stores, restaurants, gas stations, hospitals, churches, etc.

Digital Element’s proprietary algorithms and data scientists leverage multiple inputs that will return either a one-to-one relationship for an IP address, or will provide a list of the closest POIs. By ingesting device-derived data and partner-derived POI data, the company’s unique dataset allows marketers to target consumers in real time and to attribute historical IP traffic to potential real-world foot traffic in and around brick-and-mortar locations, adding context and insights to consumer behavior from online IP traffic.

The POI database values include Instance (i.e. name of the POI such as “Starbucks” or “Red Lobster”); Category (i.e. the category for the given POI such as “Restaurants”); and ID (i.e. the NAICS numeric value for the category). For example, should a marketer want to target a category such as “Restaurants,” and a specific business within that category—such as “Bob’s National Burger Chain,”—there is the option to target on a national scale, as well as geographical regions, DMAs, city-level and more, allowing even greater segmentation and measurement control.

“We’ve seen a growing demand for Point-of-Interest data in today’s highly mobile marketplace where companies are starved for any type of reliable intelligence that could give them a competitive advantage in terms of engaging with consumers in real time,” said Rob Friedman, co-founder and executive vice president, Digital Element. “While marketers have long recognized the value of knowing consumers’ geographic locations, they are coming to realize how other geo-contextual data points can accentuate and extend their marketing efforts. Because Digital Element is already delivering the most accurate geolocation data in the industry, we felt the company was in the perfect position to provide a highly reliable IP to POI dataset of real-world places that matter―something that has been missing in the marketplace.”

Digital Element’s NetAcuity Solution Suite delivers the most accurate data in the industry. The solution’s global accuracy is more than 99.9 percent at the country level and is up to 97+ percent accurate at a city level. As for coverage, NetAcuity provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily. This type of accuracy and coverage is unmatched in the geolocation space.

The NetAcuity POI Database is immediately available in the United States and Canada, with plans for international availability in early 2019.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

September 10, 2018

Media technology specialist supports Digital Element in providing IP geolocation technology to enforce geographic media rights globally

London, UK – September 10, 2018 – Digital Element, the global IP geolocation data and services provider, today announced that its IP geolocation technology, NetAcuity Pulse, has recently been integrated into the OTT platforms of some of the world’s most prominent media channels with the support of media technology specialist, Spicy Mango. The company is working with Digital Element to help clients that need to comply with geographic licensing rights when broadcasting major events across the globe.

When OTT platforms broadcast events across multiple global regions, the use of IP intelligence is critical for successful operation and management of devices and content. By deploying Digital Element’s IP geolocation solution, NetAcuity Pulse, it is possible to accurately enforce geographic media rights. In one example, Spicy Mango integrated Digital Element’s IP data for a major television network client ahead of the recent Winter Olympics in PyeongChang. This was in a private cloud-based environment with the capability to meet the audit, scaling, and security requirements for the Games. The IP data used included country, city, connection type, and latitude and longitude information. By identifying how an IP address is connecting, and where from, access to content can be permitted or restricted depending on geographic licensing rights.

Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity solution has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“Spicy Mango is a team of specialists providing media technology solutions. We understand the benefits of quality IP intelligence data, and Digital Element’s is second to none,” explained Chris Wood, CTO at Spicy Mango. “When a major event is to be broadcast across several regions globally, there’s a need for flexible technology with exactly the right datasets, all delivered to stringent guidelines, and often within a tight timescale. We’re able to bridge the gap between the client’s in-house technology capabilities and Digital Element’s IP data—ensuring media rights compliance for everyone.”

Charlie Johnson, Vice President, UK and Ireland, Digital Element commented: “We’re in the business of providing technological IP data solutions. There are times when we have the technology but there’s a barrier to adoption – be it integration, timing, client resources, or some other issue. It is great to be able to help a potential client overcome these challenges by working with a specialist supplier such as Spicy Mango.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Spicy Mango
Spicy Mango is an expert media technology consulting and software delivery organisation. The team has spent years building service provider grade video platforms, media technology solutions, and delivering high quality consulting services. From content transformation and media workflow architectures, to video intelligence, analytics and resolving platform quality of service challenges, we exist to solve complex media and control plane challenges. The brand’s incredible heritage is a team that has served time in organisations such as Inlet Technologies, NDS, Cisco, ITV, Red Bee Media and Ericsson. Big company thinking and small company pace, backed by incredible customer support.

Press Contact:
For Digital Element PR:
Naomi Whittome
+44 (0) 203 642 1124
naomi.whittome@digitalelementpr.com

For Spicy Mango PR:
Sophie Neal
+44 (0) 1296 733 867
sophie@neopr.co.uk

August 22, 2018

NetAcuity is recognized as the industry’s leading, most accurate and trusted IP geolocation solution

Atlanta – August 22, 2018 – Digital Element, the global geolocation data and services provider, today announced its NetAcuity® IP Geolocation platform was honored as the winner of a 2018 MarTech Breakthrough Award in the Best Geolocation Platform category.

Digital Element’s NetAcuity Solution Suite delivers the most accurate data in the industry. The solution’s global accuracy is more than 99.9 percent at the country level and is up to 97+ percent accurate at a city level. As for coverage, NetAcuity provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily. This type of accuracy and coverage is unmatched in the geolocation space.

“The MarTech Breakthrough Award is yet another validation of our ongoing commitment to delivering the most accurate and reliable IP geolocation data possible,” said Rob Friedman, co-founder and executive vice president at Digital Element. “With a global brand reputation for accuracy, rock-solid trust of the marketing community at large, and leading ad networks, brands, publishers, social media sites, retailers and more making up our client list, Digital Element remains unmatched going on almost two decades.”

Honoring the best companies, technologies, products and services in the field of marketing, advertising and sales technology, the MarTech Breakthrough Awards are part of the Tech Breakthrough Awards organization, which recognizes the industry leaders in today’s hottest categories of technology. Judges were senior-level marketing, ad and sales professionals who have personally worked within the MarTech space, including journalists, analysts and technology executives with experience in a range of positions.

Judging was based on how best a product, service or company was able to break through what has become a crowded MarTech market.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

August 7, 2018

Leading IP geolocation intelligence improves targeting accuracy for performance marketing software

London, UK – 7 August 2018 – Digital Element, the global geolocation data and services provider, has today announced that performance marketing platform, Affise, has chosen its NetAcuity Edge™ technology, to improve targeting ability and global marketing performance for clients.

Affise allows online advertising campaigns to be optimised, tracked, managed and analysed in real time for advertisers, agencies, networks and affiliates. Its clients leverage best-in-class technology powered by AI, and uses automation tools to deliver complete campaigns. The company selected Digital Element’s IP geolocation and intelligence solution to allow access to best in-class global IP datasets for ad targeting and tracking.

By using Digital Element’s NetAcuity Edge technology, Affise will be able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.

“We are a technology-first company and in the ad tech industry it is imperative we provide cutting edge solutions for our clients,” commented Dmitrii Zotov, Founder and CTO of Affise. “Digital Element is the best IP geolocation data provider in our opinion and by utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.”

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s International Business Development Director, commented: “Collaborating with Affise is an exciting opportunity for Digital Element and highlights our growing presence in the Cypriot market and globally. We look forward to helping Affise achieve enhanced targeting and profiling of their clients, and seeing the company continue to succeed.”

Affise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Affise

Affise is a performance marketing platform for advertisers, agencies, networks and affiliates to manage, track, analyse and optimise their online advertising campaigns in real time. Since 2006, Affise has been operating affiliate programmes as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.

Visit www.affise.com for more information.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

June 5, 2018

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale

Atlanta, GA – June 5, 2018 – Digital Element, the global geolocation data and services provider, today announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity Edge™ datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad.

With more than 1.4 billion unique profiles of smartphone users around the world and data on billions of installed apps, Sift focuses on analyzing the connections and links between apps. The company leverages all of this data and advanced AI and machine-learning algorithms to sift through more than 50 billion mobile ad requests daily in order to hyper-target app install ads for its clients. Sift works with some of the industry’s largest agencies and demand-side platforms. It has also run thousands of advertising campaigns and delivered more than 10 million app installs for some of the largest brands in mobile.

“Competition in the mobile app marketplace is fierce, so it’s imperative that we provide the highest quality of traffic for our advertising clients to help position them to secure the best possible conversion rates,” said Slawek Pruchnik, co-founder and chief technology officer, Sift. “Our platform processes more than 600,000 bid requests per second from our 11 real-time bidding exchange partners across 180 countries. We found that our previous geolocation provider was simply not returning the level of accurate IP results we required.”

Sift ran a beta test with Digital Element on the problematic IP addresses, and the NetAcuity Edge solution returned the accurate results with the required speed that Slawek was looking for. NetAcuity Edge is a global, hyperlocal IP geolocation offering that provides increased accuracy at the city/town and ZIP/postcode levels through super high-performance capabilities. In addition to the full Edge geo dataset (which includes country, region, metro, city, ZIP/postcode, time zone, lat/long, and connection type data), Sift has also deployed Digital Element’s proxy data within its technology platform.

“During the last year, we’ve seen a 25-to-50-percent increase in requests for proxy data as advertisers grow more frustrated with the impact proxies have on their digital marketing campaigns,” said Rob Friedman, co-founder and executive vice president at Digital Element. “Relying on a proxy’s IP address location often leads to incorrect targeting and wasted impressions because the user is hiding his or her location behind a proxy. Sift is an example of yet another forward-thinking ad-tech company that is including proxy information with a full geolocation data arsenal to improve efficiency and performance of clients’ advertising―helping them avoid wasted impressions and fight click fraud as well as enhance attribution and analytics.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Sift

Founded in 2015, Sift operates at the intersection of mobile and big data. The company sifts through more than 50 billion mobile ad requests daily, leveraging advanced AI and machine learning algorithms to hyper-target app install ads for its clients. To date, Sift has served 20B+ mobile ads and delivered 10M+ app installs for thousands of advertisers. Sift is funded by Wakefield Group, with participation from Piedmont Capital, Alerion Ventures, IDEA Fund Partners, and several angel investors. Visit www.sift.co for more information

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

April 25, 2018

Industry-leading IP Geolocation Technology Deployed by Global Media Company to Ensure Compliance with Geographic TV Rights

London, UK – 25 April 2018 – Digital Element, the global geolocation data and services provider, today announced that global media company, Discovery Inc., has adopted its NetAcuity hyperlocal IP geolocation technology, to ensure the right people see the right content and remain compliant with geographic rights across Europe.

Discovery has a global reach of more than three billion viewers across more than 220 countries and territories and is home of leading TV offerings including Eurosport, Discovery Channel and Animal Planet, to name a few. The internationally-renowned brand reaches audiences across screens through digital-first programming from providers including Group Nine Media, Discovery VR, and Eurosport Player.

European telecommunications companies often operate across numerous territories and distribute IP addresses to multiple regions, which can make the management of geographic TV rights complex. By adopting Digital Element’s IP intelligence solution, NetAcuity, which enables the identification of the precise location of their viewers, Discovery can permit access to content where it is permitted and restrict access where it is not.

“As a leading media and entertainment company, it is vital Discovery’s customers are able to distribute our content within geographical restrictions,” said Eugene Huang, Senior Vice President for Digital Product and Technology at Discovery. “By implementing Digital Element’s NetAcuity technology, Discovery ensures compliance with third-party rights holders, while guaranteeing end users see the high-quality content they expect from Discovery.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “We are delighted that Discovery, a global broadcaster with a reputation for providing high-quality content, can see the benefits of adopting our IP Intelligence solution, to make a real difference to its business.

“The installation of NetAcuity will allow Discovery to surmount the challenges posed by cross border telco IP address allocation, so it can fulfil its video rights obligations across all regions.”

Discovery joins some of Digital Element’s other high-profile clients including Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, SHIFT72, Turn, Videology, Teads.tv and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Discovery

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes DiscoveryChannel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0) 203 642 1124
naomi.whittome@gingermaypr.com

March 14, 2018

NetAcuity Helps Technology Company Innovate Solutions for Pay-TV Market

Atlanta, GA – March 14, 2018 – Digital Element, the global geolocation data and services provider, today announced that BOLD Media Solutions Support, an experienced systems integrator and software developer, has selected to use its NetAcuity® datasets to help deliver more accurate and reliable video digital rights management (DRM) throughout Latin America.

Headquartered in Uruguay with a focus on the Latin American pay-TV market of middle-sized operators, BOLD has been at the forefront of providing the most innovative solutions and products customized to companies’ unique needs in this space. BOLD has a varied group of clients in Latin America which have continued to show their loyalty through the years, among them NUEVO SIGLO and Montecable.

“Our clients needed a solution that combined geolocation, VPN and proxy detection so that they could make use of content from studios from which they had the rights,” said Ricardo Lima, director of BOLD S.A. “When we started the evaluation process, one of the criteria was that the geolocation solutions provider be well known within the industry. Digital Element came highly recommended not only for the accuracy of its data offerings in the LATAM region but also for ease of implementation and superior customer support.”

BOLD will integrate Digital Element’s NetAcuity Edge™ database, which includes validated, partner-contributed geographic postcode-level data, into its content manager system to help customers comply with industry requirements for video distribution. Additionally, the company will also employ Digital Element’s anonymous proxy and VPN databases to help add even more security for its DRM solutions.

“In addition to location, the detection of anonymous proxies and VPNs is becoming mandatory for any company looking to address the evolving challenges when it comes to providing a reliable DRM solution,” said Jorgelina Striedinger, vice president, Latin America, at Digital Element. “We’re seeing more companies across the video market spectrum―from studios to telecom companies to technology solutions providers―ask about the additional data parameters that we can offer to help strengthen their DRM activities while still protecting consumers’ privacy and preserving their video viewing experiences.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About BOLD Media Solutions

BOLD is an experienced systems integrator and software developer, able to provide new end-to-end solutions to pay-tv, Internet Services Providers and telecom companies. Focused in the Latin American market of middle-sized operators, its customers have been able to launch – with Bold’s advanced platform and support – services such as VOD, live TV, OTT and multiscreen offerings, with low capital expenditures. One of its main strengths has been its expertise to deal with hybrid DVB-IP, and cloud solutions. Bold is based in Uruguay, and has itself partnered with strategic middleware, hardware and software suppliers in the industry. For more information, visit http://boldmss.com.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

January 22, 2018

Leading IP intelligence improves accuracy and security for performance marketing campaigns

London, UK – January 22, 2018 – Leading IP geolocation intelligence company, Digital Element, has today announced that Yonnic GmbH, the industry pioneer of performance marketing solutions, has chosen its NetAcuity technology to boost targeting efficiency for its clients.

Yonnic delivers brand relevance for its clients by uncovering and converting consumer intent through its proprietary process Intent-Based Planning tool. Its core application, CloudTDS, provides traffic routing and content delivery based upon a wide range of customisable rules and settings, such as geographical targeting and device specific targeting. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence datasets such as connection speed, mobile carrier, internet service provider and whether a home or business connection is being used enables Yonnic to further boost its targeting and analytics capabilities.

“In our opinion, Digital Element is the leader for IP Intelligence, and there is no other company in the world which provides such accurate and complete data,” commented Artur Kreichmann, CEO and Founder of Yonnic GmbH. “By incorporating their intelligence into our solution we are able to provide customers with a reliable and secure solutions they can be confident will meet their needs.

“The software provided to us was easy to integrate and can run at high performance with low latency, which allows us to use the service in real time with ease, and automatic database updates save us time and effort, and ensure the data we use is always relevant.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

“Yonnic GmbH is a pioneering company and it’s fantastic to see how its solution has improved as a result of choosing Digital Element’s technology,” said Kate Owen, Vice President, Northern Europe at Digital Element. “With our IP intelligence, Yonnic will continue to provide its customers with accurate targeting and a high level performance marketing solution.”

Yonnic GmbH joins Digital Element’s portfolio of high-profile clients, which includes: Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Salesforce DMP, AOL’s ADTECH and Codewise.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About Yonnic GmbH

Originally operating as an affiliate network, Yonnic GmbH has become a pioneer of the performance marketing field thanks to its early SEM and SEO expertise. For many years it has continued to redefine its model by using data, technology and media with the singular mission of relentlessly driving results for its clients. Yonnic has cultivated deep partner relationships with the leading search engines, social networks and media management platforms, and technology tools. These partnerships give its clients unparalleled access to opportunity and innovation including early betas and exclusive expertise. Built by DoubleClick. Bought by Google. Now the performance marketing arm of Publicis.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

December 5, 2017

NetAcuity Pulse Helps Reliably Deliver Video Ads Most Relevant to Viewers’ Interest

Atlanta, GA – December 5, 2017 – Digital Element, the global geolocation data and services provider, today announced that DynAdmic, a digital video advertising firm, has selected its global, mobile-derived geolocation dataset to use within its contextual targeting solution, helping to deliver more efficient and effective campaigns throughout Latin America.

Headquartered in France with operations in Brazil, the United States, Canada, Mexico and Germany, DynAdmic has emerged as a leading innovator in the digital video advertising space with its contextual targeting solution powered by audio recognition technology that identifies viewers’ real-time interests, allowing the delivery of ads at the moment their interest level is the highest. Some of the world’s largest brands, including BMW, Red Bull, Kellogg’s, McDonalds and American Express, depend on DynAdmic to deliver high-performing video advertising campaigns in the safest environments.

“Recognized brands began pulling their spending from Google in the spring as a result of their ads appearing next to objectionable content on YouTube and other websites it monetizes,” said Stéphane Bonjean, CEO and co-founder of DynAdmic. “Through DynAdmic’s unique set of tools, we’ve been able to step in to ensure that brands have a safer environment for their advertisements.”

DynAdmic will integrate Digital Element’s NetAcuity Pulse™, the industry’s first mobile-derived IP targeting solution that identifies geographic location down to a postal code level, to effectively target video ads, identify fraudulent ad traffic, and ensure brand safety. Additionally, the company will also employ Digital Element’s mobile carrier and Internet Service Provider (ISP) databases to help add even more viewer context to its targeting solution―without invading consumers’ privacy.

“It’s all about relevancy,” said Bruno Champion, CTO and co-founder of DynAdmic. “We use data to identify consumers in order to match them with the right video ad when it will be most relevant to them. That’s why it’s imperative for DynAdmic to use the most accurate and reliable global geolocation available.”

According to Champion, Digital Element’s solution was selected based on the large quantity of IPs referenced; the precision of the geolocation data; and the low discrepancies when employed with other technologies as well as the simple and efficient implementation process.

“Viewing habits are changing―not only in Latin America but also around the world―as more consumers watch videos on their mobile devices,” said Jorgelina Striedinger, Vice President, Latin America, at Digital Element. “Innovative ad-serving companies, such as DynAdmic, are continually relying on new data insights to fine tune their targeting capabilities and improve the viewability on all screens, as well as increase the complete and click rates for their clients’ digital video advertisements.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc

About DynAdmic

DynAdmic is a leading digital video advertising marketplace using an exclusive targeting concept powered by its audio recognition technology to identify and target a viewer’s real-time interest, serving them a brand’s ad the moment their interest level is highest. DynAdmic uses its never-before-seen contextual targeting solution to sell brand safe, highly focused campaigns to the world’s largest brands and agencies. For more information, visit www.dynadmic.com.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com