Archives: Press Releases

February 18, 2020

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting

London, UK – 18 February 2020 – Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients.

Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By incorporating Digital Element’s technology, the company is able to accurately pinpoint potential customers for its clients – leading to greater campaign success and boosted return on investment. The technology works by tracking key identifiers when a website is visited. It is able to identify the visitor’s country, connection type (wired or mobile), and the internet service provider (ISP) used – all while protecting the user’s anonymity. It can be used to facilitate standalone geotargeting and, by combining this information with other data – such as age, gender and purchase history – audience profiles can be defined with precision according to client need.

“We want to be able to offer our clients improved ad targeting capabilities, and Digital Element’s technology stands out due to its industry reputation for accuracy and its ability to combat click fraud using proxy data,” commented Niklas Johansson, Partner at Dwise. “Our clients can now serve the most contextually relevant advertising to tightly targeted audiences while being confident they’ll achieve the reach they need. We were recommended Digital Element’s technology, and we would pass on this recommendation to anyone who wants to stay ahead of the competition.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution NetAcuity provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

“Dwise is a fast-expanding company, in a highly competitive sector. We are delighted it has chosen to use our NetAcuity technology to make it stand out as a leader in the field, and we are confident its clients will reap the benefits of improved campaign success as a result,” said Kate Owen, Digital Element’s Vice President, Northern Europe. “We are proud our data is renowned for being the most accurate available, and attracts recommendations from within the industry.”

Dwise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Codewise, Videology, Invidi/Ooyala, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Dwise

Dwise is a modern media agency offering expertise in digital advertising with programmatic commerce as the primary tool. Digital media planning and trading is undergoing a period of rapid development, which places higher demands on media buyers. Dwise assists both existing agencies and end customers with planning, strategic media purchases and the creation of creative advertising material.

Visit http://www.dwise.se for more information.

Press Contact for Digital Element:
Naomi Whittome
Tel: +44 (0)203 642 1124
naomi.whittome@digitalelementpr.com

October 22, 2019

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region

Atlanta – 22 October 2019 – Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity® IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry.

SmartSoft’s industry-leading Sentinel platform protects the assets of more than 100 million account holders throughout Latin America with one of the most advanced fraud-prevention and anti-money laundering (AML) solutions. More than 150 financial institutions, such as Banco Azteca, Scotiabank, Santander, BAC Credomatic and Grupo Promerica, use SmartSoft to analyze over one billion transactions annually.

SmartSoft will incorporate the NetAcuity Edge™ geolocation solution. NetAcuity Edge is a global hyperlocal IP geolocation offering that provides increased accuracy at the city/town and ZIP/postcode levels. Additionally, the company will utilize other different IP datasets outside of geolocation, such as Digital Element’s extensive proxy database as well as connection type data. The addition of multiple IP datasets from Digital Element into SmartSoft’s Sentinel Suite will enable customers to more reliably detect fraudulent behaviors and reduce the false-positive alert rates.

“Understanding the habitual behavior of customers linked to their geolocation, when they carry out transactions through channels such as the electronic branch or mobile banking, is essential to detecting suspicious activity,” said SmartSoft CEO Pablo Elizondo. “Digital Element’s highly accurate datasets will be a tremendous asset for us in providing our customers with richer geolocation information and other intelligence to power the Sentinel behavioral engine to detect unusual patterns.”

Cybercrime is flourishing in Latin America. In fact, ffinancial services transactions are the most likely to be attacked in this region. For example, the attack rate on new bank account creations has shot up 105 percent, rising to 118 percent for mobile. Meanwhile, the attack rate on account logins has increased 172 percent, and 118 percent for mobile-only logins.

“Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results of fragmented or non-existent strategies for fraud prevention in Latin American financial institutions―and cyber criminals are taking advantage of this situation to obtain their illegal profits,” said Jorgelina Striedinger, vice president, Latin America, at Digital Element. “The sophistication and speed of cyber criminals are forcing financial institutions to turn to innovative companies such as SmartSoft that can provide the necessary―and reliable―tools that allow them to immediately react to fraud events. Reducing the number of false positives, in particular, is the first step to making fraud detection solutions more effective.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About SmartSoft

SmartSoft develops and implements solutions focused on the prevention of fraud, money laundering and risk in financial media, incorporating sophisticated technologies supported by advanced statistics and models based on artificial intelligence, such as expert systems, rule engines, neural networks and decision trees, for the analysis and review of unusual customer activity. SmartSoft was founded in 2002 and has been innovative in the region in the development of expert systems based on artificial intelligence. The company has offices in Mexico City, Mexico, in Florida in the United States, in Bogota, Colombia and in San José, Costa Rica. Visit https://smartsoftint.com/eng/ for more information.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

June 25, 2019

Industry-leading IP geolocation technology utilised to increase accuracy of ad targeting

London, UK, 25 June 2019 – Digital Element, the global geolocation data and services provider, today announced that ClickFellas, a new advertising technology company, has chosen its NetAcuity EdgeTM technology to improve ad targeting for its clients.

By incorporating Digital Element’s technology, ClickFellas is able to identify the consumer’s location, internet service provider, connection speed, mobile carrier, organisation name and proxy type without the user becoming personally identifiable. This highly accurate and granular IP data is used to facilitate standalone geotargeting and, when combined with additional factors such as gender, purchase intent and history data, allows Clickfellas to create tighter targeting profiles. Additionally, proxy data is used to help combat click fraud.

“Digital Element’s technology helps us not only improve the accuracy of geotargeted advertising being served but also, ensures that we limit fraudulent traffic,” commented Franz Kanehl, Co-Founder ClickFellas Ltd. “For us, the biggest value in Digital Element’s data is the accuracy it provides. By using NetAcuity Edge technology we are able to include hyper local targeted campaigns into our portfolio, to generate increased earnings for our clients through contextually relevant advertising.”

“Digital Element is the industry leader for IP geolocation intelligence and their superior performance over competitors is clear. With some of the biggest brands in the industry choosing to use Digital Element’s technology, we didn’t want to miss out!“

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are thrilled ClickFellas has decided to choose our NetAcuity Edge technology and are confident that our tools will provide their clients with the best data to create suitably targeted campaigns,” said Kate Owen, Digital Element’s Vice President, Northern Europe. “Compared to other solutions in the market, Digital Element provides highly accurate data that covers the entire internet, and a high number of datasets encompassing more than location. This allows ClickFellas to deliver the right message to the right user at the right time. ClickFellas is an innovative, forward-looking new company and we are excited to work with them to exceed their objectives as a result of using our services.”

ClickFellas joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Codewise, Videology, Invidi/Ooyala, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About ClickFellas

ClickFellas operate as a media-buying network using qualitative predictive algorithms to provide detailed insights into consumers for advertisers to target campaigns towards. Working with a variety of providers from leading data providers to media management platforms, ClickFellas mission is to consistently drive results and targets for their clients.

Visit www.clickfellas.com for more information.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

Media Contact for ClickFellas:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124

June 20, 2019

IP Geolocation Data Provider Continues to Lead Industry by Delivering the Most Unique Locations in the Global Marketplace

ATLANTA – (June 20, 2019) – Digital Element, the Atlanta-based technology company that pioneered and revolutionized the geolocation and IP intelligence industry, is celebrating 20 years of successfully helping companies around the world more precisely target and reach online and mobile users in more meaningful, relevant and non-invasive ways.

“When you consider that the majority of start-ups don’t make it past their fifth year and the average lifespan of an S&P 500 company is now less than 18 years, I feel very proud about the path we’ve chosen in terms of the evolution of our solutions,” said Rob Friedman, co-founder and executive vice president at Digital Element. “Our geolocation and IP intelligence solutions were engineered in Atlanta―before the city became a world-renowned technology hub. Our company was one of the few that came out of the dot-com bust relatively unscathed. And, we were making privacy-sensitive data available to companies before it became such an important factor in interacting with digital consumers in more socially responsible and respectful ways.”

Digital Element first introduced its NetAcuity® technology, which allows users to be geographically targeted by IP address, to the online market in 1999 and has driven its evolution ever since. Initially focused on solutions for online advertising, the company quickly brought to market data that enables much-needed applications for localized content, enhanced analytics, fraud detection and prevention, digital rights management, mobile-user targeting, and more. Since 1999, Digital Element has realized two decades of year-on-year growth.

Digital Element’s data is used by many of world’s most recognizable brands, among them Facebook, Hubspot, eBay, Netflix, Pinterest, Twitter, BBC, Sony, Hulu, Adobe, Intuit, and hundreds more.

Providing 10 Times More Unique Locations

Since 1999, Digital Element has continued to make substantial investments in diverse data sourcing (infrastructure, GPS, Wi-Fi triangulation, etc.); tested data-science strategies; technological innovations; and an extensive network of partners. As a result, the company has reached an important data-quality milestone: the ability to deliver 10 times more unique global locations than its nearest competitor. This gives websites, brands, security companies, ad networks, social media platforms, mobile publishers and broadcasters more pinpointed locations to precisely target online users.

“All of our research and development has paid off exponentially,” said Friedman. “We can now pinpoint more locations with a higher order of magnitude than any competitor. Inferior geolocation data solutions are rendered nearly unusable in a world that requires high levels of accuracy and depth for today’s business applications. In the long run, the refusal to invest in proven solutions will cost companies more than they’ll save.”

Two Decades of Corporate Milestones

Significant corporate milestones that have contributed to Digital Element’s success include:

1999: First introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space

2001: Introduced new databases, including connection speed, domain name, ISP, language and other characteristics about online users

2002: Named Technology Pioneer by the World Economic Forum (and in 2003)

2004: Issued patent for technology based on identifying location of Internet users to the city level utilizing IP addresses

2005: Parent company Digital Envoy creates two business units: Digital Element and Digital Resolve

2007: Acquired by Landmark Communications, Inc.

2008: Keynote Assessment provided third-party validation for accuracy of location data and collection methods

2009: Introduced NetAcuity Edge^TM, the first validated, global, partner-contributed geographic ZIP code and postcode level data

2010: Opened first European office in London and expanded international sales team

2011: Introduced IPv6 geographic database to address accessibility issues

2012: Launched NetAcuity Developer’s Edition for evaluation, small deployments and developmental purposes

2013: Received accreditation for the geographic location identifications reported by its NetAcuity platform from the Media Rating Council (MRC); and issued patent for hyperlocal geolocation technology

2014: Introduced NetAcuity Pulse^TM, the industry’s first mobile-centric IP targeting solution

2015: Launched GeoMprint^TM, a new reverse geocoding solution

2016: Received a GLOBE (Georgia Launching Opportunities by Exporting) Award from The International Trade Division of the Georgia Department of Economic Development for expansion into Brazil; and became the only provide to offer a ZIP+4 IP-based targeting solution

2018: Introduced industry’s first IP-to-Point-of-Interest (POI) database; and awarded MarTech Breakthrough Award for Best Geolocation Platform

Companies around the world are deploying Digital Element’s solutions across a number of industries including publishing and advertising; retail; gaming and gambling; hospitality and travel; financial services; consumer brands; technology and software; and government.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

May 22, 2018

Company to Use Industry-Leading IP Data to Help eCommerce Businesses Fight Online Fraud

CNP EXPO SAN FRANCISCO and ATLANTA – May 22, 2019 – Digital Element, the global geolocation data and services provider, announced today during CNP Expo that NS8, a fast-growing ecommerce SaaS company that combats online fraud, will incorporate a number of its NetAcuity® datasets to enhance risk-assessment solutions for online businesses.

NS8’s technology uses behavioral analytics and real-time scoring to optimize and protect online stores against threats such as transaction fraud, advertising fraud and site reliability issues. The addition of multiple IP datasets from Digital Element into NS8’s proprietary EQ8 Scoring Engine™ will strengthen the real-time, accurate intelligence that it provides its clients.

“Digital Element is an unquestioned leader in global IP intelligence, and we are extremely pleased to be deploying its NetAcuity datasets into our risk scoring,” said NS8 Chief Technology Officer Sam Sesti. “Being able to leverage Digital Element’s vast proxy database, reverse-geocoding data feeds, and other datasets will be a tremendous asset for us in accurately identifying malicious activity. This technology integration is another big step forward in the enhancement of our solution.”

NS8 will incorporate the NetAcuity Pulse Plus™ geolocation solution. NetAcuity Pulse Plus is a first-of-its-kind ZIP+4 targeting solution that combines device-derived data with Digital Element’s proprietary reverse-geocoding data feeds. Additionally, NS8 will utilize the company’s extensive proxy database that is updated daily, as well as other different IP datasets outside of geolocation.

“Retailers’ demands for data are only increasing as various types of online fraud grow and continue to negatively impact the online shopping experience,” said Rob Friedman, co-founder and executive vice president, Digital Element. “Information is the new currency in the retail world. NS8 has recognized the power of combining our reliable and highly accurate datasets to build strong digital intelligence to help assess―and ultimately prevent―real fraud threats.”

Digital Element’s IP datasets will be incorporated into the next NS8 software release, tentatively scheduled for June 2019.

Both companies are participating in the CNP Expo, a leading e-commerce conference and expo focused on payments and fraud, in San Francisco this week. Digital Element is exhibiting at Booth 613, and NS8 can be found at Booth 507.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About NS8

Founded in 2016, NS8 began with the goal of empowering businesses to better fight the growing epidemic of online fraud. Its fraud prevention platform incorporates behavioral analytics, real-time user scoring, and global monitoring into a single solution that combats online fraud with industry-leading time to value. NS8 now supports over 3,200 businesses worldwide in over 50 countries. Headquartered in Las Vegas, NS8 also has regional offices located in Florida, Michigan, California, Amsterdam, and Singapore.

Visit www.ns8.com for more information.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

Media Contact for NS8:
Brooke Greenwald
Cornerstone Communications
(240) 360-0866
brooke@cornerstonepr.net

December 13, 2018

Industry-leading IP Geolocation Intelligence Implemented for Precision Targeting

London, UK – December 13, 2018 – Digital Element, the global IP geolocation data and services provider, has today announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse™ technology to improve targeting capabilities for its global publishing and marketing clients.

Adnuntius provides a holistic solution for data utilisation, programmatic buying and selling, and effective ad serving to clients internationally. By deploying Digital Element’s NetAcuity Pulse IP intelligence, Adnuntius will achieve the highest level of geotargeting available for its clients, right down to a hyper-local postcode level. The identification of connection type and speed, mobile carrier and internet service provider also helps Adnuntius’ clients to effectively build highly accurate targeting profiles.

“We enable publishers and marketers to reach the right audience with the right ad in the right context,” commented Stian Remaad, CEO and Co-Founder Adnuntius. “When a user goes to a webpage using Adnuntius technology, our data enables our clients to serve the most relevant ads using a range of parameters. The accuracy of our data is key to everything we do, and we seek out the best data partners in the industry to ensure we deliver the ultimate service to our clients. Digital Element is a market leader in the provision of IP geolocation data, and our previous experience of its services meant we were in no doubt they would be the right partner for us.”

Digital Element’s NetAcuity Pulse uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This very precise—yet privacy-sensitive—global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a WiFi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using intelligent and precise targeting at scale include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

“Adnuntius must deliver the most effective personalised campaigns possible for its clients, and we’re delighted to be able to help,” commented Kate Owen, Digital Element’s VP of Northern Europe. “Our highly accurate, valid and reliable data enables the best targeting capabilities technically possible while respecting and maintaining user anonymity. Advertisers and agencies have justifiably high expectations and only by using the best data available can these be met. By getting that right, technically-driven companies like Adnuntius can help their clients achieve high consumer engagement and response levels, and optimise overall campaign efficiency.”

Adnuntius joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, Bidtheatre, Cxense, MediaMath, Adform, BBC, Discovery Networks, Platform161, Hubspot, Vibrant Media, Ogilvy, Voluum , Schibsted, and many others.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Adnuntius

Adnuntius offers a full-stack platform for publishers, marketers and technology companies who want to execute a data-driven and effective marketing and advertising strategy. The company provides a holistic solution for data utilization, programmatic buying and selling, and effective advertisement serving to clients internationally. The company was founded in 2016 and is based in Norway.

Visit www.adnuntius.com for more information.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

October 24, 2018

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues

Atlanta, GA – October 24, 2018 – As data has become increasingly more important in today’s business world, marketers have become very aware of the value it presents in terms of generating additional revenues for their companies. However, a majority of marketers are concerned about the valuable data their companies may be discarding, according to a recent Digital Data Exhaust Survey conducted by Digital Element, the global geolocation data and services provider. The survey results were released today during the RetailLoco event in Atlanta.

The survey, conducted in partnership with the Location Based Marketing Association, showed that digital marketers recognized data exhaust as a growing issue for their companies. Data exhaust is a term used to describe the data that companies toss out because they feel it provides little or no value to their core business. The majority of respondents―regardless of company type―were either very (39 percent) or somewhat (29 percent) concerned with data exhaust. Almost one-third of digital marketers did not know the percentage of data their companies actually threw away. Another 18 percent indicated they were throwing away at least 25 to 50 percent of their data.

“This survey was designed to explore whether or not companies were throwing away valuable information that could ultimately help them generate additional revenues,” said Rob Friedman, co-founder and executive vice president, Digital Element. “Our company’s technology and services are built around non-invasively extracting and synthesizing data points for advertising, personalization and analytics as well as other business applications. There is a wealth of intelligence contained in an IP address that many companies overlook―and which, if used, would allow companies to confidently produce the necessary one-to-one digital marketing experience that more closely resembles the real world.”

While almost 40 percent of respondents said they were fully leveraging the types of IP data that were available or that they needed, 61 percent of digital marketers left plenty of room for improvement because they were not utilizing all the different data points available to them or were not aware of the different types of data associated with an IP address.

Among the survey’s other findings:

• With an opportunity to use an extra 25 percent of the data they currently discard, 60 percent of respondents said it would definitely result in increased revenues.
• 71 percent of digital marketers ranked location data as very important:
  • 55 percent were currently using location-based IP data.
  • 32 percent planned to add it in the next 12 to 18 months.
• 78 percent of respondents ranked accuracy as their top concern when specifically related to IP data.

“As we approach a projected 20-billion-plus ‘connected things’ by 2020, data―in particular location data―will become more and more vital to business’ success, and the methods and strategies for visualizing and analyzing that data will become equally complex,” said Asif R. Khan, founder and president, Location Based Marketing Association. “Companies that can mine and analyze the data, effectively closing the gaps, will become the leaders in location intelligence and be the biggest beneficiaries in today’s digital marketplace.”

The Digital Data Exhaust Survey represents responses from 100 digital marketing professionals from around the world. The survey was primarily administered to the LBMA’s global membership, online and through phone calls during July and August 2018. Responses were also elicited from digital marketing executives outside the LBMA membership, augmented through email and social media outreach.

An Executive Summary and a full downloadable version of the survey results are available here.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

FULL REPORT

October 16, 2018

Industry-leading IP geolocation intelligence utilized to increase advertising targeting capability

London, UK – October 16, 2018 – Digital Element, the global IP geolocation data and services provider, has today announced that expert performance marketing and traffic monetization platform, Clickadu, has chosen its NetAcuity Edge™ technology, to improve global performance for clients through the provision of enhanced targeting for their campaigns.

Clickadu is a powerful ad network for both mobile and web channels, delivering profit optimization for advertisers and publishers across the world. The company allows brand advertisers and media buyers to acquire trusted traffic sources worldwide and generates over 250 million impressions daily – allowing its clients to leverage real-time data performance statistics to target their audiences more effectively. Clickadu selected Digital Element’s IP intelligence and geolocation solution to access global IP datasets with granular accuracy to improve its traffic tracking offering.

By using Digital Element’s NetAcuity Edge technology, Clickadu will be able to identify consumers’ locations with a high degree of accuracy, right down to postcode level – without the user being personally identified. This will allow the geotargeting of advertising and content on a worldwide basis, and allow location to be used alongside other data to create tighter targeting profiles. The technology improves the global reach of clients’ projects by providing actionable information about online users, enriching precision targeting for advertising, and empowering improved campaign analytics. Additionally, Clickadu will also utilize connection type, mobile carrier, proxy, and ISP data from Digital Element, further boosting its targeting capability.

“Digital Element is a market leader in the provision of IP geolocation data,” said Demian Mash, Affiliate/Marketing Manager, Clickadu. “The accuracy of its IP geolocation technology, NetAcuity, guarantees we can provide our partners with the traffic quality and accurate geotargeting they are looking for, allowing us to drive more valuable, trustworthy traffic to advertisers’ campaigns. The technology is hugely beneficial to us as it dramatically boosts the available opportunities to engage with geo-oriented advertisers and affiliates in our platform.”

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

“Our partnership with Clickadu is an exciting prospect for Digital Element, as they are looking to serve their already staggeringly high traffic impressions with our quality IP geolocation data,” commented Kate Owen, Digital Element’s VP of Northern Europe. “Our growing presence in the Eastern European markets is testament to the hard work the team is putting in to guarantee we offer the most reliable and accurate IP geolocation data available. By using our data, Clickadu can continue to enhance its specialized targeting of traffic to increase engagement for its clients and ensure relevant content is delivered to lift conversions even further.”

Clickadu joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Platform161

Clickadu is the fastest growing popunder ad network for web and mobile channels. With the help of Clickadu’s cutting-edge platform, brand promoters and media buyers are able to buy traffic from thousands of placements worldwide with specific targeting options. Thus, advertisers get a perfect booster for ROI, brand awareness and revenue, while media partners gain a steady income for displaying ads. Tracking software providers Voluum, AdsBridge, Bemob, Binom, Tracking Desk recommend Clickadu as a trusted traffic source for top media buyers. The company also has a number of exclusive contracts, self-made high-innovative technologies, anti-malware, bot and fraud filtering IT tools, and a highly-skilled international team.

Visit www.clickadu.com for more information.

Press Contact:
Naomi Whittomie
+44 (0)203 642 1124
naomi.whittome@digitalelementpr.com