Archives: Press Releases

June 11, 2020

Leading Multi-DRM and Content Security Provider to Integrate VPN and Proxy Data Into KeyOS Solution

Atlanta, GA – 11 June 2020 – Digital Element, the global geolocation and audience insights provider, and BuyDRMTM today announced a strategic data partnership which will allow the leading global provider of multi-DRM and content security services to offer VPN and proxy data to enhance the geofencing capabilities provided through its KeyOSTM platform.

KeyOS is an award-winning, studio-approved multi-DRM platform for premium content distribution. Digital Element’s VPN and Proxy identification data will now be available through both the KeyOS MultiKey service and the KeyOS MultiKey Server solution as part of the new Geofence Plus upgrade.

BuyDRM’s solutions are used across the entertainment, enterprise and hospitality industries with customers that include some of the most recognized media brands, such as Australian Broadcasting Corporation (ABC), The Academy of Motion Picture Sciences and Arts (AMPAS), BBC iPlayer, BBC Studios, BBC Sounds, Blizzard, EPIX, FuboTV, Sony Crackle, TubiTV, Showtime and Zee5.

“How consumers access and engage with digital media is constantly changing and, at BuyDRM, we are constantly looking for ways to improve content delivery and security services for our clients,” said Christopher Levy, founder and CEO at BuyDRM. “We welcomed the opportunity to partner with Digital Element to integrate its industry-leading VPN and proxy data into existing KeyOS solutions to help clients address the problem of malicious IP masking by inserting yet another level of security that ensures that the proper delivery of digital media is taking place.”

According to the Global Web Index, on average 25 percent of internet users employ a VPN/proxy on a monthly basis. Reasons for online users hiding behind proxies vary. Some seek anonymity, but 50 percent are using proxies to access restricted entertainment content.

“The interest in consumer-oriented VPNs has been trending upward for quite some time, and we’ve seen a significant jump in the use of VPN apps to bypass geo-restricted content,” said Rob Friedman, executive vice president, Digital Element. “Our partnership with BuyDRM couldn’t have come at a more opportune time. The need to strengthen digital rights management is now more important than ever, and we look forward to playing an essential role in helping BuyDRM’s clients secure and control the delivery of their digital media assets.”

Digital Element is an official BuyDRM KeyOS ESP partner.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and transportation industries. Since the turn of the century, BuyDRM has amassed substantial success stories for many of today’s largest brands. OTT operators, television networks, movie studios, gaming sites and premium content distributors use the BuyDRM award-winning KeyOS Multi-DRM Platform to provide robust content security for their streaming and downloadable video. Customers include Academy of Motion Picture Sciences and Arts (AMPAS), ABC (Australian Broadcasting Corporation), BBC iPlayer, BBC Sounds, Blizzard, EPIX, FuboTV, Rakuten Viki, Sony New Media Solutions, Sony Pictures, Showtime and Zee5.
For more information please visit https://www.buydrm.com

Media Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

February 18, 2020

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting

London, UK – 18 February 2020 – Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients.

Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By incorporating Digital Element’s technology, the company is able to accurately pinpoint potential customers for its clients – leading to greater campaign success and boosted return on investment. The technology works by tracking key identifiers when a website is visited. It is able to identify the visitor’s country, connection type (wired or mobile), and the internet service provider (ISP) used – all while protecting the user’s anonymity. It can be used to facilitate standalone geotargeting and, by combining this information with other data – such as age, gender and purchase history – audience profiles can be defined with precision according to client need.

“We want to be able to offer our clients improved ad targeting capabilities, and Digital Element’s technology stands out due to its industry reputation for accuracy and its ability to combat click fraud using proxy data,” commented Niklas Johansson, Partner at Dwise. “Our clients can now serve the most contextually relevant advertising to tightly targeted audiences while being confident they’ll achieve the reach they need. We were recommended Digital Element’s technology, and we would pass on this recommendation to anyone who wants to stay ahead of the competition.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution NetAcuity provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

“Dwise is a fast-expanding company, in a highly competitive sector. We are delighted it has chosen to use our NetAcuity technology to make it stand out as a leader in the field, and we are confident its clients will reap the benefits of improved campaign success as a result,” said Kate Owen, Digital Element’s Vice President, Northern Europe. “We are proud our data is renowned for being the most accurate available, and attracts recommendations from within the industry.”

Dwise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Codewise, Videology, Invidi/Ooyala, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Dwise

Dwise is a modern media agency offering expertise in digital advertising with programmatic commerce as the primary tool. Digital media planning and trading is undergoing a period of rapid development, which places higher demands on media buyers. Dwise assists both existing agencies and end customers with planning, strategic media purchases and the creation of creative advertising material.

Visit http://www.dwise.se for more information.

Press Contact for Digital Element:
Naomi Whittome
Tel: +44 (0)203 642 1124
naomi.whittome@digitalelementpr.com

October 22, 2019

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region

Atlanta – 22 October 2019 – Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity® IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry.

SmartSoft’s industry-leading Sentinel platform protects the assets of more than 100 million account holders throughout Latin America with one of the most advanced fraud-prevention and anti-money laundering (AML) solutions. More than 150 financial institutions, such as Banco Azteca, Scotiabank, Santander, BAC Credomatic and Grupo Promerica, use SmartSoft to analyze over one billion transactions annually.

SmartSoft will incorporate the NetAcuity Edge™ geolocation solution. NetAcuity Edge is a global hyperlocal IP geolocation offering that provides increased accuracy at the city/town and ZIP/postcode levels. Additionally, the company will utilize other different IP datasets outside of geolocation, such as Digital Element’s extensive proxy database as well as connection type data. The addition of multiple IP datasets from Digital Element into SmartSoft’s Sentinel Suite will enable customers to more reliably detect fraudulent behaviors and reduce the false-positive alert rates.

“Understanding the habitual behavior of customers linked to their geolocation, when they carry out transactions through channels such as the electronic branch or mobile banking, is essential to detecting suspicious activity,” said SmartSoft CEO Pablo Elizondo. “Digital Element’s highly accurate datasets will be a tremendous asset for us in providing our customers with richer geolocation information and other intelligence to power the Sentinel behavioral engine to detect unusual patterns.”

Cybercrime is flourishing in Latin America. In fact, ffinancial services transactions are the most likely to be attacked in this region. For example, the attack rate on new bank account creations has shot up 105 percent, rising to 118 percent for mobile. Meanwhile, the attack rate on account logins has increased 172 percent, and 118 percent for mobile-only logins.

“Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results of fragmented or non-existent strategies for fraud prevention in Latin American financial institutions―and cyber criminals are taking advantage of this situation to obtain their illegal profits,” said Jorgelina Striedinger, vice president, Latin America, at Digital Element. “The sophistication and speed of cyber criminals are forcing financial institutions to turn to innovative companies such as SmartSoft that can provide the necessary―and reliable―tools that allow them to immediately react to fraud events. Reducing the number of false positives, in particular, is the first step to making fraud detection solutions more effective.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About SmartSoft

SmartSoft develops and implements solutions focused on the prevention of fraud, money laundering and risk in financial media, incorporating sophisticated technologies supported by advanced statistics and models based on artificial intelligence, such as expert systems, rule engines, neural networks and decision trees, for the analysis and review of unusual customer activity. SmartSoft was founded in 2002 and has been innovative in the region in the development of expert systems based on artificial intelligence. The company has offices in Mexico City, Mexico, in Florida in the United States, in Bogota, Colombia and in San José, Costa Rica. Visit https://smartsoftint.com/eng/ for more information.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

June 25, 2019

Industry-leading IP geolocation technology utilised to increase accuracy of ad targeting

London, UK, 25 June 2019 – Digital Element, the global geolocation data and services provider, today announced that ClickFellas, a new advertising technology company, has chosen its NetAcuity EdgeTM technology to improve ad targeting for its clients.

By incorporating Digital Element’s technology, ClickFellas is able to identify the consumer’s location, internet service provider, connection speed, mobile carrier, organisation name and proxy type without the user becoming personally identifiable. This highly accurate and granular IP data is used to facilitate standalone geotargeting and, when combined with additional factors such as gender, purchase intent and history data, allows Clickfellas to create tighter targeting profiles. Additionally, proxy data is used to help combat click fraud.

“Digital Element’s technology helps us not only improve the accuracy of geotargeted advertising being served but also, ensures that we limit fraudulent traffic,” commented Franz Kanehl, Co-Founder ClickFellas Ltd. “For us, the biggest value in Digital Element’s data is the accuracy it provides. By using NetAcuity Edge technology we are able to include hyper local targeted campaigns into our portfolio, to generate increased earnings for our clients through contextually relevant advertising.”

“Digital Element is the industry leader for IP geolocation intelligence and their superior performance over competitors is clear. With some of the biggest brands in the industry choosing to use Digital Element’s technology, we didn’t want to miss out!“

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are thrilled ClickFellas has decided to choose our NetAcuity Edge technology and are confident that our tools will provide their clients with the best data to create suitably targeted campaigns,” said Kate Owen, Digital Element’s Vice President, Northern Europe. “Compared to other solutions in the market, Digital Element provides highly accurate data that covers the entire internet, and a high number of datasets encompassing more than location. This allows ClickFellas to deliver the right message to the right user at the right time. ClickFellas is an innovative, forward-looking new company and we are excited to work with them to exceed their objectives as a result of using our services.”

ClickFellas joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Codewise, Videology, Invidi/Ooyala, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About ClickFellas

ClickFellas operate as a media-buying network using qualitative predictive algorithms to provide detailed insights into consumers for advertisers to target campaigns towards. Working with a variety of providers from leading data providers to media management platforms, ClickFellas mission is to consistently drive results and targets for their clients.

Visit www.clickfellas.com for more information.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com

Media Contact for ClickFellas:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124

June 20, 2019

IP Geolocation Data Provider Continues to Lead Industry by Delivering the Most Unique Locations in the Global Marketplace

ATLANTA – (June 20, 2019) – Digital Element, the Atlanta-based technology company that pioneered and revolutionized the geolocation and IP intelligence industry, is celebrating 20 years of successfully helping companies around the world more precisely target and reach online and mobile users in more meaningful, relevant and non-invasive ways.

“When you consider that the majority of start-ups don’t make it past their fifth year and the average lifespan of an S&P 500 company is now less than 18 years, I feel very proud about the path we’ve chosen in terms of the evolution of our solutions,” said Rob Friedman, co-founder and executive vice president at Digital Element. “Our geolocation and IP intelligence solutions were engineered in Atlanta―before the city became a world-renowned technology hub. Our company was one of the few that came out of the dot-com bust relatively unscathed. And, we were making privacy-sensitive data available to companies before it became such an important factor in interacting with digital consumers in more socially responsible and respectful ways.”

Digital Element first introduced its NetAcuity® technology, which allows users to be geographically targeted by IP address, to the online market in 1999 and has driven its evolution ever since. Initially focused on solutions for online advertising, the company quickly brought to market data that enables much-needed applications for localized content, enhanced analytics, fraud detection and prevention, digital rights management, mobile-user targeting, and more. Since 1999, Digital Element has realized two decades of year-on-year growth.

Digital Element’s data is used by many of world’s most recognizable brands, among them Facebook, Hubspot, eBay, Netflix, Pinterest, Twitter, BBC, Sony, Hulu, Adobe, Intuit, and hundreds more.

Providing 10 Times More Unique Locations

Since 1999, Digital Element has continued to make substantial investments in diverse data sourcing (infrastructure, GPS, Wi-Fi triangulation, etc.); tested data-science strategies; technological innovations; and an extensive network of partners. As a result, the company has reached an important data-quality milestone: the ability to deliver 10 times more unique global locations than its nearest competitor. This gives websites, brands, security companies, ad networks, social media platforms, mobile publishers and broadcasters more pinpointed locations to precisely target online users.

“All of our research and development has paid off exponentially,” said Friedman. “We can now pinpoint more locations with a higher order of magnitude than any competitor. Inferior geolocation data solutions are rendered nearly unusable in a world that requires high levels of accuracy and depth for today’s business applications. In the long run, the refusal to invest in proven solutions will cost companies more than they’ll save.”

Two Decades of Corporate Milestones

Significant corporate milestones that have contributed to Digital Element’s success include:

1999: First introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space

2001: Introduced new databases, including connection speed, domain name, ISP, language and other characteristics about online users

2002: Named Technology Pioneer by the World Economic Forum (and in 2003)

2004: Issued patent for technology based on identifying location of Internet users to the city level utilizing IP addresses

2005: Parent company Digital Envoy creates two business units: Digital Element and Digital Resolve

2007: Acquired by Landmark Communications, Inc.

2008: Keynote Assessment provided third-party validation for accuracy of location data and collection methods

2009: Introduced NetAcuity Edge^TM, the first validated, global, partner-contributed geographic ZIP code and postcode level data

2010: Opened first European office in London and expanded international sales team

2011: Introduced IPv6 geographic database to address accessibility issues

2012: Launched NetAcuity Developer’s Edition for evaluation, small deployments and developmental purposes

2013: Received accreditation for the geographic location identifications reported by its NetAcuity platform from the Media Rating Council (MRC); and issued patent for hyperlocal geolocation technology

2014: Introduced NetAcuity Pulse^TM, the industry’s first mobile-centric IP targeting solution

2015: Launched GeoMprint^TM, a new reverse geocoding solution

2016: Received a GLOBE (Georgia Launching Opportunities by Exporting) Award from The International Trade Division of the Georgia Department of Economic Development for expansion into Brazil; and became the only provide to offer a ZIP+4 IP-based targeting solution

2018: Introduced industry’s first IP-to-Point-of-Interest (POI) database; and awarded MarTech Breakthrough Award for Best Geolocation Platform

Companies around the world are deploying Digital Element’s solutions across a number of industries including publishing and advertising; retail; gaming and gambling; hospitality and travel; financial services; consumer brands; technology and software; and government.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact for Digital Element:
Jan Sisko
Carabiner Communications
(678) 461-7438
jsisko@carabinercomms.com