Archives: Press Releases

New IP Characteristics database harnesses IP address metadata, brings contextual IP address data to supercharge insights, and enables greater protection against the challenge of location obfuscation and identity masking

Atlanta, GA – November 14, 2023 –  Digital Element, the global IP geolocation and audience insights leader, today announced the groundbreaking addition of a proprietary IP Characteristics (IPC) database to its Nodify threat intelligence platform. This cutting-edge technology provides data analysts with an unprecedented level of contextual understanding around IP addresses, allowing them to leverage historic observations including, location, persistence, range and activity, to determine the relative security risk associated with an IP address.  These insights offer a new level of intelligence to empower organizations to make informed decisions in areas crucial to cybersecurity, such as fraud detection and threat mitigation.

Traditionally, IPs have been susceptible to masquerading as hubs for malicious activities, making them challenging to identify. According to data from Digital Element’s platform, the use of residential proxies has increased by 66% in the past six months, highlighting a growing and troubling trend.

With Nodify analysts and cybersecurity teams are armed with insights to understand what IP addresses are linked to VPNs or Proxies, but given the dynamic nature of IP addresses, not all nefarious associations can be identified in real-time. With the addition of the IPC database, Digital Element is able to identify IP addresses that have not been associated with a VPN or proxy network, but display anomalous characteristics that provide context to demonstrate its potential to be associated with nefarious activity. 

“The massive increase in the use of VPNs and residential proxy networks has shifted the cybersecurity landscape tremendously,” said Vinod Kashyap, Chief Product Officer, Digital Envoy,  parent company of Digital Element. “With the introduction of IP Characteristics, we are arming businesses with the tools needed to proactively identify and combat suspicious behavior, revolutionizing the way we approach cybersecurity.”

Digital Element is able to provide an unparalleled level of contextual detail by analyzing several key metadata characteristics of IP addresses:

• Activity – The number of devices that have been connected to an IP address
• Location -The number of locations an IP address has been observed 
• Range -The range of distances between IP address observations 
• Persistence -The length an IP address has been in the same location 

The IPC database augments Digital Element’s Nodify threat intelligence, an innovative IP data analytics tool, offering a solution for businesses seeking to protect digital infrastructure, enforce digital rights management strategies, and reduce fraud by leveraging data to inform risk analysis and response.

To learn more about IP Characteristics by Digital Element, please visit: https://www.digitalelement.com/nodify.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

Media Contact:

Kyle Kuhnel 

kyle@broadsheetcomms.com

New Partnership Empowers Developers to Leverage Global IP Geolocation and Intelligence Services for Optimal Security

ATLANTA, May 4, 2023 — Digital Element, the global IP geolocation and audience insights leader, today announced its partnership with Pangea, the first Security Platform as a Service (SPaaS). Through this partnership, Pangea developers will have access to the combined strength of Pangea’s unified APIs along with Digital Element’s robust security intelligence.

Digital Element’s services delivered through Pangea APIs cover 99.9999% of all routable IP addresses in over 252 countries worldwide. Digital Element’s services are audited for accuracy and offer total unique location counts of over 4.1M, including over 331K cities and 3.9M postal code levels.

“We’re thrilled to be partnering with Pangea to provide developers with the IP geolocation and intelligence they need to make smarter and more secure decisions,” said Jerrod Stoller, President of Digital Element. “With Digital Element’s global IP coverage and up-to-date intelligence, developers can now build applications that optimize user experiences and protect users from fraud and other malicious activities. This is a major step forward in advancing the developer community.”

This partnership will allow developers to leverage Digital Element’s powerful geolocation and intelligence services to prevent online fraud, localize content, enhance analytics, target mobile users, improve online advertising, and manage digital rights.

Digital Element is now integrated into four Pangea services; the new Pangea services include:

• Geolocate IP: Pinpoint users’ geographic location from just their IP address, and uncover other actionable insights like demographic data and connection type. Accuracy rates of 99.99% at a country level, 98%+ at a regional level, and 97%+ at a city level – globally. Coverage of 99.9999% of all seen IP addresses worldwide that are still observable for devices with GPS turned off. Digital Element takes IP-based location targeting to the next level by combining traditional infrastructure analysis, insights gleaned from a network of global commercial partners, and location intelligence provided from mobile devices and billions of real-time data signals.
• Domain: Resolve an IP to its domain. The domain database is an accurate representation of domain names for IP addresses. With patented domain name expansion and injection algorithms, Digital Element has been able to increase the number of IPs associated with domain names.
• Proxy: Detect connections through a proxy. Digital Element’s industry-leading proxy data is gathered via their unique proxy analyzer, which combs alleged proxy lists and stores the data for analysis. IP addresses are constantly evaluated and re-evaluated to see if they exhibit proxy-specific behavior, such as requiring login credentials.
• VPN: Detect connections through a VPN by leveraging a 400+ VPN Proxy database that provides additional insights around the proxy hosts as either VPN or DNS. The Proxy Identification database also highlights the individual IP address tied to the VPN or DNS proxy.

“We are excited to partner with Digital Element to bring their world-class IP geolocation and intelligence services to our platform,” said Rich Hlavka, VP of Business Development and Partner Alliances at Pangea. “Pangea continues to empower developers to leverage our comprehensive and streamlined set of APIs in a wide variety of critical application scenarios, and this partnership brings a new level of security functionality to developers.”

Previously only available to large enterprise Security Operations Centers, these services bring geolocation and intelligence to application developers for the first time. These services can then be easily incorporated into applications to make advanced security decisions in real-time. More importantly, these services are offered through a pay-as-you-go pricing model, making them much more accessible to the developer community.

For more information about Pangea’s partnership with Digital Element, visit Pangea.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

About Pangea

Pangea is the first Security Platform as a Service (SPaaS) delivering comprehensive security functions which app developers can leverage with a simple call to Pangea’s APIs. The platform offers foundational security services such as Authentication, Authorization, Audit Logging, Secrets Management, Entitlement and Licensing. Other security functions include PII Redaction, Embargo, as well as File, IP, URL and Domain intelligence.

Just as you would use AWS for compute, Twilio for communications, or Stripe for payments – Pangea provides security functions directly into your apps. Pangea unifies security for developers, delivering a single platform where API-first security services are streamlined and easy for any developer to deliver secure user experiences.

For more information, please visit pangea.cloud or follow Pangea at linkedin.com/company/pangea-cyber or @PangeaCyber on Twitter.

Pangea is headquartered in Palo Alto, CA.

Media Contact:
Kyle Kuhnel
kyle@broadsheetcomms.com

 

For the second consecutive year, Digital Element is recognized for its ability to protect the streaming media industry from piracy and other digital rights infractions

ATLANTA – October 10, 2022 — Digital Element, the global IP geolocation and audience insights leader, today announced it has been named to the 2022 Streaming Media 50 list of innovative companies in the online video space. Now in its fifth year, the Streaming Media 50 list is Streaming Media’s annual list of the most important, most innovative, and most interesting companies in the online video space.

“It’s an honor to be recognized by Streaming Media as an innovative company for the second consecutive year,” said Jerrod Stoller, President, Digital Envoy, parent company of Digital Element. “Content publishers need highly accurate, global IP intelligence and geolocation data to control the distribution of their assets and combat the use of VPNs for circumvention. Our expertise in IP address intelligence data puts the company in an ideal position to serve this market.”

For decades, Digital Element’s global IP geolocation data has been leveraged by streaming companies to deliver relevant programming and advertising, as well as to combat illicit viewing. However, with the growing popularity of streaming services, coupled with rising VPN usage, security and compliance teams feel a tremendous urgency to better understand the VPN market, especially those service providers that boast they enable users to circumvent digital rights access.

“The annual Streaming Media 50 list foregrounds the industry’s most innovative and influential technology suppliers, service providers, and platforms, as acclaimed by our editorial team,” says Streaming Media Editor-in-Chief and VP Steve Nathans-Kelly. “Some are large and established industry standard-bearers, others are comparably small and relatively new arrivals just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their commitment to serve the customer and advance the industry.”

Circumvention Prevention Requires a Cybersecurity Posture

Recently, Digital Element announced enhancements to Nodify, its threat intelligence solution that helps security professionals respond to the growth in the VPN market, and the threats these services can pose. Nodify builds on Digital Element’s expertise in IP address intelligence data, and continues its commitment to innovation and helping our customers remain ahead of an ever-evolving threat landscape.

Nodify data helps corporate security teams assess VPN traffic by delivering contextual insight around an IP address, including:

• VPN classification (masked, public or private)
• Provider’s name and URL
• Entrance and exit nodes
• IP addresses related to a provider
• Languages of target market
• Traffic type (commercial or corporate VPN)
• Geolocation

These insights allow streaming media companies to protect revenue by determining which connections pose risks and which connections are valid, helping to prevent circumvention activities from bad actors by identifying anonymized connections, or connections from certain geographies.

Digital Element was also included on the Streaming Media 50 in 2021.

About The Streaming Media 50

For more than a decade, Streaming Media has been publishing our annual list of the most important, most innovative, and just plain most interesting vendors in the online video market. For our list, we focus exclusively on technology vendors, not the content companies, OTT services, and broadcasters that use them. The Streaming Media 50 is the cream of the crop, the companies that are here today and won’t be gone tomorrow.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta, GA, Digital Element is a division of Digital Envoy, Inc.

September 30, 2022

Recent platform updates grant security professionals access to the largest VPN detection service

ATLANTA – September 30, 2022 – Digital Element, the global IP geolocation and audience insights leader, has announced a suite of updates to Nodify™, the industry’s first and most advanced threat intelligence solution designed to help security professionals respond to the recent surge in the VPN market. While other solutions on the market claim to offer VPN usage insights, Nodify is the only offering that provides a granular look into which VPNs are being used across all devices to weed out bad actors and allow legitimate services to continue.

As tech providers expand their offerings and provide new safety features to users, Nodify gives organizations an unmatched level of detail around VPN traffic, usage, and intent, enabling cybersecurity teams to understand the level of threat such traffic poses and set policies around that traffic.

“With the growing interest in personal privacy on the web, we’ve seen many consumers utilizing VPNs for legitimate reasons, but now more and more people are leveraging the anonymity around VPNs to cloak their location and bypass geographic boundaries set by today’s leading service providers,” said Jerrod Stoller, President of Digital Envoy, parent company of Digital Element. “Security professionals need to understand the nuances around VPN usage on their platforms. For example, users who have opted to hide their personal information may not necessarily be trying to torrent illegal data from a remote location. Determining who is granted and denied access depends entirely on the granular data available in Nodify.”

Following the launch of Nodify in April 2022, Digital Element has introduced a new suite of updates, keeping the product at the forefront of VPN data reporting with the most extensive VPN detection system available. Notable updates include:

• Higher Frequency: With proxy IPS and VPNs changing rapidly, Nodify data is collected on an hourly basis and provides customers with a daily update on usage.
• Deeper Insights: Going beyond the generic VPN collection, Nodify provides users with critical insights into the VPN user, including services provided by the VPN provider such as “no logging,” “multihop,” and “corporate.” These fields help clients determine the good vs the bad based on their use case.
• Ease of Use: Nodify has a user interface that allows clients to quickly get a complete understanding of any VPN provider through a simple web dashboard.

“GPS spoofing has become a major pain point for industries ranging from streaming to gaming services. With everything from third-party apps to full-service providers now offering VPN services, it has become harder for providers to delineate what devices should be granted access. Still, accurate identification remains critical to their success,” said Jonathan Tomek, VP of Research and Development at Digital Element. “Because Nodify is API based, we’re able to provide that granular data in the moments that matter the most. Users aren’t limited to just relying on GPS data from a phone that can easily be spoofed.”

To learn more about Nodify by Digital Element, please visit: https://www.digitalelement.com

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.