Archives: Press Releases

Industry-leading IP geolocation technology deployed to enhance the online gaming experience

London, UK, 14^th April, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that bet365, one of the world’s leading online gambling companies, has implemented its NetAcuity Edge™ IP geolocation technology to localise website content and improve the user experience.

With its global audience, bet365 serves 17 million customers in over 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localisation and automatically serve content and advertising in the right language and currency, improving relevance, response and revenues.

“To ensure that our players get a customised experience, it’s imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” explained Martin Davies, CEO – Technology, bet365. “Digital Element’s NetAcuity Edge™ technology provides us with the most accurate data available, enabling us to operate with confidence that we are offering the best experience possible as well as remaining compliant with any geographic restrictions.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are delighted to be working with bet365 to enhance the user experience for their players,” commented Charlie Johnson, Digital Element’s Vice President, UK and Ireland. “The multifaceted applications of our data will allow enhancements to the player’s experience no matter where they are based.”

bet365 joins some of Digital Element’s other high-profile clients including the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s BlueLithium, Vibrant Media.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About bet365

Founded in 2000 in North Staffordshire, bet365 is the world’s largest online sports betting company. The company employs more than 2,000 people, is live in 17 languages and delivers an unrivalled online experience to over 14 million customers worldwide. Giving its development teams the freedom to innovate is key to its success. Today bet365 continues to push technological boundaries and break new ground in software innovation.

For more information, please visit www.bet365.com.

Press Contact
Sarah Forrest, GingerMay PR
sarah.forrest@gingermaypr.com
Tel: +44 (0)203 642 1124

Industry-leading IP geolocation technology deployed to increase advertising performance

London, UK, 8^th February, 2015: Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today announced that Crimtan, a UK-based global advertising technology company, is taking its targeting to a new level by upgrading to NetAcuity Pulse™ – the industry’s first IP targeting solution to use insights from mobile traffic to increase reach and coverage for mobile and connected traffic.

Crimtan’s advertising platform, RAMP360™, uses unique data, audience profiling, targeting and optimisation to offer digital marketing products and services to advertisers that significantly enhance campaign performance. The company launched its partnership with Digital Element in September 2013, with the adoption of its NetAcuity Edge™ solution to provide accurate geographic targeting capability for online advertising down to postcode level worldwide.

The upgrade to NetAcuity Pulse™ increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining Wi-Fi connected mobile traffic and Internet infrastructure analysis. This provides Crimtan with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, further reducing wasted impressions and increasing ROI for its clients.

“We welcome the addition of NetAcuity Pulse™ – the improved targeting capability will enable our clients to deliver precisely localised campaigns, and will help maintain Crimtan’s competitive edge,” commented Rob Webster, Crimtan’s Chief Product Officer. “We have benefitted from excellent customer service as well as leading-edge solutions with Digital Element in recent years, and upgrading to NetAcuity Pulse™ was an obvious choice to improve our client offering. We plan to move into new markets and expect to see further uplift in performance globally.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and Internet routing infrastructure. This more precise yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a Wi-Fi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using Wi-Fi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Charlie Johnson, Digital Element’s Vice President, UK and Ireland, commented, “The large majority of mobile users are choosing Wi-Fi networks over their mobile services, so forward-thinking companies such as Crimtan realise the opportunity for their clients to include these connections to reach and engage with consumers. NetAcuity Pulse™ will keep Crimtan ahead of the competition, and we are pleased to be able to continue to develop our technology to meet its needs in the evolving mobile landscape.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Crimtan

Crimtan is the home of dynamic marketing, with proprietary digital marketing technology that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through multi-device digital campaign strategies with unique insights – making the difficult easy for digital marketers. Crimtan has offices in the UK, Ireland, across Central Eastern Europe, Russia, The Middle East and Australia.

To learn more, visit www.crimtan.com.

Media Contact
Sarah Forrest, GingerMay PR
sarah.forrest@gingermaypr.com
Tel: +44 (0)203 642 1124

Location-Focused Video Advertising Platform Geotargets Users Where They Live, Work and Play with Accuracy

ATLANTA – Mar. 25, 2015 – As the leading location-focused video advertising solution provider, Yashi builds its success by offering customers more precise targeting and enhanced optimization for their campaigns. NetAcuity Edge™   technology from Digital Element, the leading provider of IP Intelligence and geolocation solutions, has enabled Yashi to scale to meet this growing need for geotargeted video ads.

Yashi’s Demand Side Platform uses location as a primary signal in targeting, allowing advertisers to further target by parameters such as time of day, device, domain, and even by weather. Yashi’s proprietary technology analyzes billions of ad opportunities and delivers hundreds of millions of video ads every month. Through Yashi’s Platform, advertisers and agencies can create, manage, monitor, and optimize their campaigns in real-time.

“When Yashi first set out to build its Demand Side Platform, we knew our differentiator would be a focus on location,” said Larry Nolan, Head of Technology, Yashi. “Enabling advertisers to target their campaigns to a specific audience ensures that their marketing dollars are strategically invested, rather than spending money on campaigns that can’t be tracked, measured or optimized. The addition of NetAcuity Edge has provided Yashi with incredible, new-found depth and accuracy within our geolocation data.”

According to Nolan, Yashi has increased its geographic IP data look-ups fourfold─a metric he said helps “ensure that our advertisers are reaching the right people, in the right place, at the right time.”

Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015.[1] In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014.[2]

“We’re finding many digital advertising solution providers, such as Yashi, that realize the value of location to their customers’ campaigns are using our IP intelligence and geolocation technology to build the foundation of their targeting strategy because of its versatility and cost-effectiveness,” said Rob Friedman, executive vice president, Digital Element. “Recognizing how quickly our industry landscape continues to evolve, in particular video advertising, we provide a number of technology delivery options to suit almost any business model. Yashi’s platform, for example, makes advertising decisions in under 40 milliseconds, and we’ve been able to successfully support that type of speed and agility.”

Digital Element’s NetAcuity Edge technology revolutionized the IP geolocation space when introduced in 2009. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge today still provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement  then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Yashi

Yashi is an award winning location focused video advertising platform that is a wholly owned subsidiary of Nexstar. The company’s platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company’s leadership role in programmatic video advertising, please visit www.yashi.com.

 

Media Contact:

For Digital Element:

Jan Sisko

Carabiner Communications

678.461.7438

jsisko@carabinerPR.com

 

For Yashi:

Jenna Gaudio

Marketing Manager

900-979-1262 x131

jenna@yashi.com

 

[1] eMarketer, “US Digital Video Audience Profile: Who’s Watching, How They’re Watching and What Screens They’re Watching,” December 2014.

[2] eMarketer, company report, September 2014.

Advertising, Retail and Travel & Hospitality Industries Stand to Benefit Most

ATLANTA – Mar. 10, 2015: Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to illustrate the need for and benefit from using Wi-Fi targeting to reach mobile consumers.

The infographic, titled “The Race to Reach Mobile Wi-Fi Users,” provides a visual representation of why and how companies, specifically in the advertising, retail and travel & hospitality industries, should reach their target audiences via mobile Wi-Fi connections. With the NASCAR Sprint Cup kicking into gear and the Indianapolis 500 not too far away, the infographic leverages a race-car theme to take viewers “around the track” to highlight the growing number of Wi-Fi users while “taking pit stops” along the way to outline the key benefits of Wi-Fi targeting.

The infographic includes numerous statistics from well-recognized organizations and research firms to help demonstrate the business impact this next-generation of targeting will have across industries and throughout the enterprise. In particular, of interest to those in the travel & hospitality industry, 94 percent of people cite Wi-Fi as the most important amenity at a hotel. Similarly, 57 percent of enterprise retailers offer both customer and employee Wi-Fi access. From an international perspective, Wi-Fi connected users to more than 47 million public hotspots worldwide.

“Because Wi-Fi users represent such a large majority of today’s mobile traffic, companies simply cannot afford to ignore this type of targeting if they want to reach and engage with consumers at a point in time where and when it matters most,” said Rob Friedman, executive vice president, Digital Element. “We’ve found that IP geolocation allows marketers and advertisers to accurately reach this growing population of on-the-go users in an easy, non-invasive, cost-effective manner.”

Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.

About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

Industry-leading IP geolocation technology deployed to enhance global targeting capability

London, 18th February 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve ad targeting accuracy.

AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions per day. The implementation of Digital Element’s highly granular IP geolocation data into AdBlueDigital’s advertising platform has refined the company’s audience segmentation and targeting capability, such that an ad can be served precisely to a chosen mobile operator in a specified city or postcode area. This has resulted in improved relevance, click-through and conversion rates for its clients’ campaigns.

“Digital Element is the global leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at city and postcode level”, explained David Levin, Marketing Director at AdBlueDigital.

“Since using Digital Element’s IP geolocation technology the efficiency of our campaigns has increased dramatically. We are now able to pinpoint consumer location with 10% more accuracy – and as much as 30-40% in some countries – which has directly enabled us to increase revenue. In addition, the customer service provided by Digital Element has been second to none.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are delighted to be working with AdBlueDigital to enhance their contextual product suite offering with more granular and accurate IP geolocation data,’’ commented Elena Vega, Southern Europe Business Development Director, Digital Element. ‘‘NetAcuity Edge™ provides the insight required to deliver relevant advertising that really connects with consumers, driving response and ROI.’’

AdBlueDigital joins some of Digital Element’s other high-profile advertising platform clients including Microsoft, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About AdBlueDigital

With offices in London and Israel, AdBlueDigital is one of the world’s leading providers of contextual advertising technology that gets brand content and advertising discovered across platforms. With more than 10,000 web properties generating more than 20 million unique visitors and 60 million impressions per day, AdBlueDigital has a strong network of partner vertical sites across the globe and fine tunes ads so appropriate audiences click through and purchase. AdBlueDigital works with top brands such as Yahoo, Facebook, Bluekai, Oracle, and AOL.

For more information, visit www.adbluedigital.com.

Press Contact

Hazel Johnstone, GingerMay PR

Hazel.johnstone@gingermaypr.com

Tel: +44 (0)203 642 1124

 

Industry-leading IP geolocation technology used to improve advertising performance

London, UK, 11^th February, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global analytics and technology specialist, Media iQ (now MiQ), has integrated its NetAcuity Edge™ hyperlocal geolocation technology, as part of its advanced performance solution, to increase advertising effectiveness for its global client base.

Media iQ’s media offering includes an Advanced Performance Solution powered by sophisticated segmentation, scoring and targeting of users, resulting in improved campaign effectiveness and efficiency for its clients. Media iQ is also successfully delivering innovative Brand Solutions such as TV Sync and Social Sync.

The integration of Digital Element’s highly accurate IP geolocation solution into their Advanced Performance and Brand solutions enables Media iQ to geographically target advertising to postcode level, globally. In addition, location data can be added to demographic and other data attributes to build visitor profile data, enabling richer targeting solutions, improving relevance, response and revenues.

“We are constantly seeking to innovate and are looking for integrations to enhance our offering to the market. IP intelligence and geolocation technology are critical tools in the field of online and mobile advertising, enabling us to geographically target our clients’ campaigns with unprecedented granularity and precision, optimising campaign effectiveness,” explained Prabhu Prakash, Technology Director, Media iQ.

“In particular, automotive and retail sector clients need to target advertising to specific postcodes, and we have noticed a significant uplift in performance since we incorporated Digital Element’s IP geolocation technology into our solutions suite. A recent client campaign recorded a 34% improvement in conversion rate and 10% reduction in cost per action as a direct result of hyperlocal postcode targeting.”

Prabhu added “We selected Digital Element as a partner because it has the most accurate data available on a global scale, and a reputation for superior customer service and support.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented, “Digital Element is delighted to play a positive part in Media iQ’s global expansion. We pride ourselves on providing precise and robust IP geolocation data and the uplift in performance enjoyed by Media iQ’s clients is testament to the robustness of Media iQ’s superior analytics and the power of location based targeting. We look forward to further enhancing their offering in the future.”

The IP geolocation technology is currently being utilised by Media iQ in North America, UK and other EU regions, with plans for it to be implemented in the APAC region in 2015.

Media iQ joins some of Digital Element’s other advertising platform clients including Microsoft, MediaMath, Admedo, Mashero, DoubleClick, Flashtalking, AOL’s ADTECH, Webtrekk, Vibrant Media and Yieldr.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Media iQ

Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth.

Founded in 2010, Media iQ has over 100 staff serving over 400 clients, and enjoys a 97% client retention rate globally. Headquartered in the UK it has offices across North America, Europe and Asia.

Media iQ’s experts in analytical decision-making make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. Its platform and solutions are scalable and enable clients to increase business efficiency by minimising wastage and extracting maximum value from their data.

For more information contact marketing@mediaiqdigital.com.

Press Contact
Hazel Johnstone, GingerMay PR
Hazel.johnstone@gingermaypr.com
Tel: +44 (0)203 642 112