Archives: Press Releases

Industry-leading IP geolocation technology enriches data segmentation to improve targeting capability

London, UK, 20^th May, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that The ADEX, one of the world’s foremost Data Management Platforms (DMP), has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to enrich data sets, improving audience understanding and targeting ability.

The ADEX is a next-generation DMP that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers.

By incorporating IP geolocation technology into its DMP, The ADEX can now provide granular location information while maintaining user anonymity. Additionally, location can be combined with other demographics to enhance targeting capability and advertising effectiveness.

“Having tested several vendors, Digital Element was by far the best performing IP provider, offering the most detailed and accurate data across all countries globally,” explained Dino Bongartz, CEO of The ADEX. “We are expanding into APAC and other new markets, so choosing a partner with global market presence and a strong reputation in the industry was important to us. Digital Element was by far the best option and we place a high value on the partnership. Since adopting the technology, our clients have reported an uplift in conversion rates of up to 25%.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with such a forward-looking and rapidly developing company as The ADEX to improve their DMP offering. Our highly accurate geolocation data will enable the company to provide the most granular and in-depth insights to their clients, enabling more improved audience segmentation. This helps deliver meaningful content and advertising that drives better user engagement and ROI.”

The ADEX joins some of Digital Element’s other high-profile data management and advertising platform clients including Microsoft, Webtrekk, Qubit Digital, Adform, Crimtan, Weborama, Vibrant Media, Admedo, Wiredminds, Eyeota, Infectious Media, MediaMath, DoubleClick, Cxense, Lotame, Krux, AOL’s ADTECH and Yahoo’s BlueLithium.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About The ADEX

As a global technology specialist for data management, The ADEX provides all participants in digital data driven and programmatic advertising access to all platforms.

With ADEX DMP, The ADEX has developed a data management platform technology that aggregates, segments and analyses data from many and various data sources and structures. Customers can then use the relevant data for internal purposes or allow it to be used by external partners, making the data available real-time as target groups of relevance for advertising purposes on digital marketplaces for automated booking. In the process, there is no mandatory association between inventory and data providers. Various third-party data suppliers are integrated within ADEX DMP – for instance Schober as a partner for offline information such as demographics.

For more information, please visit www.theadex.com.

Press Contact
Naomi Whittome, GingerMay PR
naomi.whittome@gingermaypr.com
Tel: +44 (0)203 642 1124

Industry leading hyperlocal IP geolocation technology used to provide website users with a locally relevant online experience

London, UK, 28 April 2015: Digital Element, the leading provider of IP geolocation solutions, today announced that the Liberal Democrats have deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to create locally relevant website content for voters.

The Liberal Democrats are the first political party in the world to harness the power of location, automatically determining visitors’ locations at a sub-regional level, to accurately serve website content relating to their local candidate. For example, voters in South East London may automatically be presented with information about the candidate for Bermondsey and Old Southwark, Simon Hughes.

Additionally, voters are served details of local campaign messages and policies alongside the party’s national communications. This approach increases local engagement and raises awareness of key regional issues and policies, creating a relevant experience that instantly engages voters.

The party expects between four and five million visits to its website in the run-up to the general election – and given the main purpose of the site is to influence voters – the relevance of homepage content will make a significant difference in gaining marginal seats.

“Viewing web content that is more personal and less generic can really impact the way people vote, and small margins can make a huge difference to the final result. In this election in particular, we’re going to see a lot more marginal seats, so those few extra votes can really make the difference,” explained Bess Mayhew, Head of Digital Communications for the Liberal Democrat party. “We chose Digital Element’s technology because it provides the most accurate data available, it is updated regularly and the customer service is exceptional.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“This is an exciting and innovative use of IP geolocation technology, and we’re delighted to be assisting with the Liberal Democrats in a way that will hopefully make a real difference to the outcome of their election campaign,” commented Charlie Johnson, Digital Element’s Vice President, UK and Ireland. “This is the first time IP geolocation technology has been used by a political party to serve relevant local website content for visitors, as opposed to serving targeted advertising. Digital Element is the only provider that can offer this service with the necessary degree of accuracy, so we are confident the party will achieve their goal of delivering relevant, localised content to voters.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

About the Liberal Democrats

The Liberal Democrats are a British political party forming part of the Coalition Government. They are a democratic organisation, where members decide policy and elect the party leader. Local parties are independent and work hard in their communities – giving local people a voice and deciding how their neighbourhoods are run. The Liberal Democrats have strong state parties in Scotland and Wales, and regional parties in England. In the Coalition Government, they are working to build a stronger economy in a fairer society, enabling everyone to get on in life.

For more information, visit www.libdems.org.uk.

Press Contact
Naomi Whittome, GingerMay PR
Naomi.whittome@gingermaypr.com
Tel: +44 (0)203 642 1124

NetAcuity Edge™ and Mobile Carrier Data Help Wireless Services Provider Build a Better Subscription Experience in the Region

ATLANTA, April 23^rd, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Naranya, the leading provider of wireless services in Latin America, has selected its technology to provide more personalized content and a better experience to its mobile app users.

A pioneer in the aggregation and distribution of mobile content in the region, Naranya serves seven countries in Latin America. The company developed the first social media app, called Yapp, designed for the masses in Latin America. Naranya has extended its business model to subscription services and is building now, in partnership with mobile operators and device manufacturers, a multilayered mobile ecosystem designed specifically for Latin America.

Naranya will integrate Digital Element’s NetAcuity Edge™ hyperlocal geolocation technology in order to automatically identify the geographic location of its mobile app users, helping to deliver more personalized content. Additionally, the company will also employ Digital Element’s mobile carrier database to help ensure subscribers access content in the correct format and in the most efficient manner.

“Having the correct mobile carrier for each user is crucial for this project,” said Humberto Contreras, lead developer at Naranya. “This data allows us to develop a subscription-to-content business model. If we know the mobile carrier when a user enters our sites, it saves us steps within the process. Digital Element’s combination of IP geolocation and mobile carrier data was able to provide us with the most important piece of the puzzle.”

Naranya expects a 35- to 40-percent increase in its content subscriptions as a result of deploying Digital Element’s technology.

“Latin America is a market where conventional phones or low-cost smartphones serve as the main mode of Internet access,” said Jorgelina Striedinger, Latin American business development director for Digital Element. “Yapp reaches more than 70 percent of the digital media market, which is currently underserved. There is definitely a lot of opportunity to increase the membership rate to subscribed content. We were the only provider that could provide the data quality and accuracy Naranya needed for Latin America.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Naranya

Naranya is a Mexican multinational company, leader in the mobile internet industry, that has created and connected the communications, entertainment, and mobile commerce ecosystem in the emerging markets for over 10 years.

Based in Monterrey, México it has operations in key spanish speaking markets including Mexico, Panamá, Colombia, Peru and Spain and has become one of the leading partners of the largest mobile operators of the region including America Movil and Movistar.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
+1 678.461.7438
jsisko@carabinerPR.com

Industry-leading IP geolocation technology deployed to enhance the online gaming experience

London, UK, 14^th April, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that bet365, one of the world’s leading online gambling companies, has implemented its NetAcuity Edge™ IP geolocation technology to localise website content and improve the user experience.

With its global audience, bet365 serves 17 million customers in over 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localisation and automatically serve content and advertising in the right language and currency, improving relevance, response and revenues.

“To ensure that our players get a customised experience, it’s imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” explained Martin Davies, CEO – Technology, bet365. “Digital Element’s NetAcuity Edge™ technology provides us with the most accurate data available, enabling us to operate with confidence that we are offering the best experience possible as well as remaining compliant with any geographic restrictions.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are delighted to be working with bet365 to enhance the user experience for their players,” commented Charlie Johnson, Digital Element’s Vice President, UK and Ireland. “The multifaceted applications of our data will allow enhancements to the player’s experience no matter where they are based.”

bet365 joins some of Digital Element’s other high-profile clients including the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s BlueLithium, Vibrant Media.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About bet365

Founded in 2000 in North Staffordshire, bet365 is the world’s largest online sports betting company. The company employs more than 2,000 people, is live in 17 languages and delivers an unrivalled online experience to over 14 million customers worldwide. Giving its development teams the freedom to innovate is key to its success. Today bet365 continues to push technological boundaries and break new ground in software innovation.

For more information, please visit www.bet365.com.

Press Contact
Sarah Forrest, GingerMay PR
sarah.forrest@gingermaypr.com
Tel: +44 (0)203 642 1124

Industry-leading IP geolocation technology deployed to increase advertising performance

London, UK, 8^th February, 2015: Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today announced that Crimtan, a UK-based global advertising technology company, is taking its targeting to a new level by upgrading to NetAcuity Pulse™ – the industry’s first IP targeting solution to use insights from mobile traffic to increase reach and coverage for mobile and connected traffic.

Crimtan’s advertising platform, RAMP360™, uses unique data, audience profiling, targeting and optimisation to offer digital marketing products and services to advertisers that significantly enhance campaign performance. The company launched its partnership with Digital Element in September 2013, with the adoption of its NetAcuity Edge™ solution to provide accurate geographic targeting capability for online advertising down to postcode level worldwide.

The upgrade to NetAcuity Pulse™ increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining Wi-Fi connected mobile traffic and Internet infrastructure analysis. This provides Crimtan with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, further reducing wasted impressions and increasing ROI for its clients.

“We welcome the addition of NetAcuity Pulse™ – the improved targeting capability will enable our clients to deliver precisely localised campaigns, and will help maintain Crimtan’s competitive edge,” commented Rob Webster, Crimtan’s Chief Product Officer. “We have benefitted from excellent customer service as well as leading-edge solutions with Digital Element in recent years, and upgrading to NetAcuity Pulse™ was an obvious choice to improve our client offering. We plan to move into new markets and expect to see further uplift in performance globally.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and Internet routing infrastructure. This more precise yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a Wi-Fi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using Wi-Fi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

Charlie Johnson, Digital Element’s Vice President, UK and Ireland, commented, “The large majority of mobile users are choosing Wi-Fi networks over their mobile services, so forward-thinking companies such as Crimtan realise the opportunity for their clients to include these connections to reach and engage with consumers. NetAcuity Pulse™ will keep Crimtan ahead of the competition, and we are pleased to be able to continue to develop our technology to meet its needs in the evolving mobile landscape.”

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Crimtan

Crimtan is the home of dynamic marketing, with proprietary digital marketing technology that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through multi-device digital campaign strategies with unique insights – making the difficult easy for digital marketers. Crimtan has offices in the UK, Ireland, across Central Eastern Europe, Russia, The Middle East and Australia.

To learn more, visit www.crimtan.com.

Media Contact
Sarah Forrest, GingerMay PR
sarah.forrest@gingermaypr.com
Tel: +44 (0)203 642 1124

Location-Focused Video Advertising Platform Geotargets Users Where They Live, Work and Play with Accuracy

ATLANTA – Mar. 25, 2015 – As the leading location-focused video advertising solution provider, Yashi builds its success by offering customers more precise targeting and enhanced optimization for their campaigns. NetAcuity Edge™   technology from Digital Element, the leading provider of IP Intelligence and geolocation solutions, has enabled Yashi to scale to meet this growing need for geotargeted video ads.

Yashi’s Demand Side Platform uses location as a primary signal in targeting, allowing advertisers to further target by parameters such as time of day, device, domain, and even by weather. Yashi’s proprietary technology analyzes billions of ad opportunities and delivers hundreds of millions of video ads every month. Through Yashi’s Platform, advertisers and agencies can create, manage, monitor, and optimize their campaigns in real-time.

“When Yashi first set out to build its Demand Side Platform, we knew our differentiator would be a focus on location,” said Larry Nolan, Head of Technology, Yashi. “Enabling advertisers to target their campaigns to a specific audience ensures that their marketing dollars are strategically invested, rather than spending money on campaigns that can’t be tracked, measured or optimized. The addition of NetAcuity Edge has provided Yashi with incredible, new-found depth and accuracy within our geolocation data.”

According to Nolan, Yashi has increased its geographic IP data look-ups fourfold─a metric he said helps “ensure that our advertisers are reaching the right people, in the right place, at the right time.”

Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015.[1] In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014.[2]

“We’re finding many digital advertising solution providers, such as Yashi, that realize the value of location to their customers’ campaigns are using our IP intelligence and geolocation technology to build the foundation of their targeting strategy because of its versatility and cost-effectiveness,” said Rob Friedman, executive vice president, Digital Element. “Recognizing how quickly our industry landscape continues to evolve, in particular video advertising, we provide a number of technology delivery options to suit almost any business model. Yashi’s platform, for example, makes advertising decisions in under 40 milliseconds, and we’ve been able to successfully support that type of speed and agility.”

Digital Element’s NetAcuity Edge technology revolutionized the IP geolocation space when introduced in 2009. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge today still provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement  then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Yashi

Yashi is an award winning location focused video advertising platform that is a wholly owned subsidiary of Nexstar. The company’s platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company’s leadership role in programmatic video advertising, please visit www.yashi.com.

 

Media Contact:

For Digital Element:

Jan Sisko

Carabiner Communications

678.461.7438

jsisko@carabinerPR.com

 

For Yashi:

Jenna Gaudio

Marketing Manager

900-979-1262 x131

jenna@yashi.com

 

[1] eMarketer, “US Digital Video Audience Profile: Who’s Watching, How They’re Watching and What Screens They’re Watching,” December 2014.

[2] eMarketer, company report, September 2014.

Advertising, Retail and Travel & Hospitality Industries Stand to Benefit Most

ATLANTA – Mar. 10, 2015: Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to illustrate the need for and benefit from using Wi-Fi targeting to reach mobile consumers.

The infographic, titled “The Race to Reach Mobile Wi-Fi Users,” provides a visual representation of why and how companies, specifically in the advertising, retail and travel & hospitality industries, should reach their target audiences via mobile Wi-Fi connections. With the NASCAR Sprint Cup kicking into gear and the Indianapolis 500 not too far away, the infographic leverages a race-car theme to take viewers “around the track” to highlight the growing number of Wi-Fi users while “taking pit stops” along the way to outline the key benefits of Wi-Fi targeting.

The infographic includes numerous statistics from well-recognized organizations and research firms to help demonstrate the business impact this next-generation of targeting will have across industries and throughout the enterprise. In particular, of interest to those in the travel & hospitality industry, 94 percent of people cite Wi-Fi as the most important amenity at a hotel. Similarly, 57 percent of enterprise retailers offer both customer and employee Wi-Fi access. From an international perspective, Wi-Fi connected users to more than 47 million public hotspots worldwide.

“Because Wi-Fi users represent such a large majority of today’s mobile traffic, companies simply cannot afford to ignore this type of targeting if they want to reach and engage with consumers at a point in time where and when it matters most,” said Rob Friedman, executive vice president, Digital Element. “We’ve found that IP geolocation allows marketers and advertisers to accurately reach this growing population of on-the-go users in an easy, non-invasive, cost-effective manner.”

Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.

About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

Industry-leading IP geolocation technology deployed to enhance global targeting capability

London, 18th February 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve ad targeting accuracy.

AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions per day. The implementation of Digital Element’s highly granular IP geolocation data into AdBlueDigital’s advertising platform has refined the company’s audience segmentation and targeting capability, such that an ad can be served precisely to a chosen mobile operator in a specified city or postcode area. This has resulted in improved relevance, click-through and conversion rates for its clients’ campaigns.

“Digital Element is the global leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at city and postcode level”, explained David Levin, Marketing Director at AdBlueDigital.

“Since using Digital Element’s IP geolocation technology the efficiency of our campaigns has increased dramatically. We are now able to pinpoint consumer location with 10% more accuracy – and as much as 30-40% in some countries – which has directly enabled us to increase revenue. In addition, the customer service provided by Digital Element has been second to none.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“We are delighted to be working with AdBlueDigital to enhance their contextual product suite offering with more granular and accurate IP geolocation data,’’ commented Elena Vega, Southern Europe Business Development Director, Digital Element. ‘‘NetAcuity Edge™ provides the insight required to deliver relevant advertising that really connects with consumers, driving response and ROI.’’

AdBlueDigital joins some of Digital Element’s other high-profile advertising platform clients including Microsoft, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About AdBlueDigital

With offices in London and Israel, AdBlueDigital is one of the world’s leading providers of contextual advertising technology that gets brand content and advertising discovered across platforms. With more than 10,000 web properties generating more than 20 million unique visitors and 60 million impressions per day, AdBlueDigital has a strong network of partner vertical sites across the globe and fine tunes ads so appropriate audiences click through and purchase. AdBlueDigital works with top brands such as Yahoo, Facebook, Bluekai, Oracle, and AOL.

For more information, visit www.adbluedigital.com.

Press Contact

Hazel Johnstone, GingerMay PR

Hazel.johnstone@gingermaypr.com

Tel: +44 (0)203 642 1124

 

Industry-leading IP geolocation technology used to improve advertising performance

London, UK, 11^th February, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global analytics and technology specialist, Media iQ (now MiQ), has integrated its NetAcuity Edge™ hyperlocal geolocation technology, as part of its advanced performance solution, to increase advertising effectiveness for its global client base.

Media iQ’s media offering includes an Advanced Performance Solution powered by sophisticated segmentation, scoring and targeting of users, resulting in improved campaign effectiveness and efficiency for its clients. Media iQ is also successfully delivering innovative Brand Solutions such as TV Sync and Social Sync.

The integration of Digital Element’s highly accurate IP geolocation solution into their Advanced Performance and Brand solutions enables Media iQ to geographically target advertising to postcode level, globally. In addition, location data can be added to demographic and other data attributes to build visitor profile data, enabling richer targeting solutions, improving relevance, response and revenues.

“We are constantly seeking to innovate and are looking for integrations to enhance our offering to the market. IP intelligence and geolocation technology are critical tools in the field of online and mobile advertising, enabling us to geographically target our clients’ campaigns with unprecedented granularity and precision, optimising campaign effectiveness,” explained Prabhu Prakash, Technology Director, Media iQ.

“In particular, automotive and retail sector clients need to target advertising to specific postcodes, and we have noticed a significant uplift in performance since we incorporated Digital Element’s IP geolocation technology into our solutions suite. A recent client campaign recorded a 34% improvement in conversion rate and 10% reduction in cost per action as a direct result of hyperlocal postcode targeting.”

Prabhu added “We selected Digital Element as a partner because it has the most accurate data available on a global scale, and a reputation for superior customer service and support.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented, “Digital Element is delighted to play a positive part in Media iQ’s global expansion. We pride ourselves on providing precise and robust IP geolocation data and the uplift in performance enjoyed by Media iQ’s clients is testament to the robustness of Media iQ’s superior analytics and the power of location based targeting. We look forward to further enhancing their offering in the future.”

The IP geolocation technology is currently being utilised by Media iQ in North America, UK and other EU regions, with plans for it to be implemented in the APAC region in 2015.

Media iQ joins some of Digital Element’s other advertising platform clients including Microsoft, MediaMath, Admedo, Mashero, DoubleClick, Flashtalking, AOL’s ADTECH, Webtrekk, Vibrant Media and Yieldr.

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Media iQ

Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth.

Founded in 2010, Media iQ has over 100 staff serving over 400 clients, and enjoys a 97% client retention rate globally. Headquartered in the UK it has offices across North America, Europe and Asia.

Media iQ’s experts in analytical decision-making make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. Its platform and solutions are scalable and enable clients to increase business efficiency by minimising wastage and extracting maximum value from their data.

For more information contact marketing@mediaiqdigital.com.

Press Contact
Hazel Johnstone, GingerMay PR
Hazel.johnstone@gingermaypr.com
Tel: +44 (0)203 642 112