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Newspapers Need Help to Stay Localized Online
Recent posts by online media analysts Matt Booth and Greg Sterling talk about the ongoing demise of newspapers, citing recent Pew Research that shows that the Internet is only second to TV for how people get their news these days. As newspapers continue to move more and more of their content online in order to stay financially viable, they still need to maintain the one benefit that has made them relevant from the start—the ability to deliver local news and advertising. With competition for digital readership growing, it is imperative that newspapers understand how they can automatically deliver local content and advertising using online technology tools, such as IP Intelligence.