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Mother’s Day Around the World
Funny, I never thought about this until today, but I would imagine that users from other countries feel slightly alienated when they visit most e-commerce sites this time of year and are greeted with “Mother’s Day” specials.
Mother’s Day is celebrated, in some form, in many countries throughout the world. However, interestingly, Mother’s Day takes place at different times throughout the year, depending on where you live.
In the United States, Mother’s Day is, of course, the second Sunday in May. In Poland, it’s May 26th. In Russia, it’s the last Sunday of November. And in Norway, Mother’s Day is the second Sunday in February.
So, shouldn’t e-commerce sites highlight Mother’s Day specials at different times of the year depending on your location? To me, it seems like a no-brainer, but, frankly, I don’t know of any site that is doing that. Obviously, most sites tend to be very U.S.-centric, which is sooooo 1997. Wake up and join us in the global economy! Localize your e-commerce site! If you won’t do it for me, do it for moms around the world (as well as us forgetful men)!!!
Anyway, just a thought….And, by the way, if you’re in Indonesia, you can buy your mom Christmas presents and Mother’s Day presents (December 22nd) at the same time…how convenient is that!!