Mexican Retail Chain Uses Geolocation to Improve Online Shopping

Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, operating 1,280 stores in Mexico, Brazil and Argentina, is undertaking a new ecommerce project to bring better service and ease of purchase to those customers shopping online.

With distribution points in the double digits throughout Mexico, it is important for Coppel to be able to show customers products that are both relevant to their regions and available for delivery. Because of this need, the retailer has decided to utilize IP geolocation technology to support its newest ecommerce project.

“When the data is fully integrated into our e-commerce systems, users’ cities will be identified automatically so that Coppel can better respond to the customers’ local demands,” said Alan Sobrino, e-commerce merchandising manager at Coppel SA de CV. “This will allow us to achieve faster delivery by serving an online catalog that represents products that are currently in-stock locally, provide the best shipping costs possible, and give the customer a very positive web experience.”

By incorporating NetAcuity^® Edge, a global hyperlocal IP geolocation solution, Coppel will be able to serve its customers relevant content based on their geographic locations. The addition of more accurate and reliable geo-data coverage for Mexico is expected to decrease distributions costs and increase customer satisfaction for the company. Coppel has also integrated GeoMprint, a new reverse geocoding solution targeted at mobile device traffic, which will allow the retailer to better serve mobile users in real time.

Read the full press release here to get more specifics on how retailers around the world can rely on IP geolocation solutions to improve their customers’ online shopping experience.