Home » Mashero Adds Location Data to Dynamic Ad Toolkit
Mashero Adds Location Data to Dynamic Ad Toolkit
Mashero has integrated location data into its targAdComposer suite, software that enables advertisers to produce and optimize their advertising creatives based on real-time performance. Combining user location as a targeting criterion, with factors such as store proximity and local weather conditions, allows marketers to create advertising that connects with consumers in a meaningful way-increasing impact and performance.
Guido Brand, Mashero’s founder and managing director, commented on the importance of using highly accurate geo-data: “This element is critical for our business as we use the data to increase the relevance of advertising, which has proven to be successful and has driven a significant increase in click-through rates of campaigns-in some cases more than 10 times.”
Read the full press release to learn more about how Mashero is using location to add a new dimension to its dynamic ad toolkit for clients’ campaigns.