IP Geolocation Information Adds Value to Data Management Strategies

Weborama

For 16 years, Weborama has been developing exceptional technological tools in the fields of ad serving and data science. The company’s success is based on an original approach to the transformation of raw data into marketing value. Today, more than 300 advertising customers, agencies and publishers use its innovative solutions to manage and optimize their online investments in France, Spain, Italy, Portugal, the Netherlands, the United Kingdom and Russia.

By adding NetAcuity EdgeTM hyperlocal IP geolocation technology into its Audience Manager and Campaign Manager modules, Weborama can offer clients post-code level segmentation and targeting capabilities, which ultimately improves the relevance and performance of their digital marketing investments.

“IP geolocation data has enabled us to greatly improve audience identification and targeting accuracy, positively impacting customer knowledge and campaign performance for our clients,” explained Antoine Saglier, product marketing director at Weborama.

Read the full press release to learn how to apply IP geolocation information to your data management strategies.

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