Innovative Technology Will Allow Companies to Cost-Effectively Reach Both Online and Mobile Chilean Consumers
Atlanta, GA – March 15, 2016 – Digital Element, the leading provider of IP geolocation solutions, today announced that INDIGOTEC Soluciones Integrales, a full-service technology consulting firm in Chile, is now offering the NetAcuity® platform of solutions for its advertising and ecommerce clients.
INDIGOTEC provides consulting services in the areas of digital marketing, ecommerce, and Internet and communications technology. With the integration of Digital Element’s solutions, INDIGOTEC will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.
According to eMarketer, a leading global marketing research firm for the digital world, Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average.
“The economic downturn has certainly had an impact on marketing spend, but the lack of innovative and cost-effective technology tools has also been a significant challenge for companies trying to reach both online and mobile consumers in Chile,” said Mauricio Dabdoub, CEO, INDIGOTEC. “The ability to offer proven, easy-to-implement geolocation solutions to our advertising and ecommerce clients will give them a competitive edge in the digital marketplace as the economy continues to improve.”
With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.
In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.
“We’re expecting to see double-digit growth in Internet ad spending over the next several years in Chile so it’s imperative that companies are using the right technology tools to reach consumers and stretch their marketing dollars to their full potential,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “We also anticipate an explosion in mobile marketing as the number of smartphone users continues to grow significantly. The NetAcuity platform offers a number of different ways to reach consumers, regardless of the device they use to connect.”
Benefits of using the NetAcuity platform for companies in Chile include:
- Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
- Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
- Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
- Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
- Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
- Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About INDIGOTEC
Since 2005, INDIGOTEC has provided a full range of technology consulting services spanning digital marketing, ecommerce, and Internet and communications technology. Our portfolio of CRM solutions and diverse associated services includes consulting services to deal with competitive digital issues, solved by our team of certified consultants by Google Inc. This competitive advantage, coupled with our strict internal processes, implementation and project management based on the PMI – Project Management Institute – allows us to monetize their investment and increase productivity.
To learn more visit www.indigotec.cl.
Media contact:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com