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Hyperlocal Geolocation Technology Used as Real-Time Data Enrichment
The ADEX is a global technology specialist offering the next-generation data management platform (DMP) that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers.
By adding NetAcuity EdgeTM hyperlocal IP geolocation technology into its DMP, The ADEX can now provide granular location information worldwide while maintaining user anonymity. Additionally, location can be combined with other demographics to enhance targeting capability and advertising effectiveness.
“Having tested several vendors, Digital Element was by far the best performing IP provider, offering the most detailed and accurate data across all countries globally. We are expanding into APAC and other new markets, so choosing a partner with global market presence and a strong reputation in the industry was important to us,” explained Dino Bongartz, CEO of The ADEX.
Since deploying hyperlocal IP geolocation technology, The ADEX’s clients have reported an uplift in conversion rates of up to 25 percent.
Read the full press release to learn about the other benefits The ADEX is getting through the addition of industry-leading hyperlocal geolocation technology.