Hyperlocal and NAICS Data Play Big Roles In MBuy’s Audience-Based Buying Solution

I’ve said it before, but it’s worth repeating: Data is power. And, that certainly rings true for online advertising campaigns when it comes to delivering the right message, to the right audience, at the right time.

Unlocking that power takes the right blend of technology, expertise, and data to realize real results. And, I’ll say this (again): Accurate data is the foundation of today’s business.

MBuy is a company that gets this. Its audience-based buying solution uses a number of different data points to create powerful, targeted plans that deliver cost-effective results for its clients. Most recently, MBuy incorporated the NetAcuity^® IP Intelligence and geolocation solution to help power clients’ campaigns:

• Hyperlocal data – Provides better reach for ZIP- and radius-targeted campaigns without paying additional third-party data fees

• North American Industry Classification System (NAICS) data – Allows for more advanced B-to-B targeting while reducing historically expensive costs.

To learn more about how MBuy is enhancing its data, click here.