Happy Birthday to Us

It’s Digital Element’s birthday! We’re celebrating 15 years of successfully providing solutions for many of the world’s largest websites, brands, publishers, ad networks and social media platforms. That’s more than a decade of delivering the “Power of Where” for the Internet’s Who’s Who.

During the years, we’ve seen many technology companies come and go so I’m very proud of the way everyone behind Digital Element has worked to innovate and grow our solutions for the online marketplace as it continues to change at the speed of light. Cue the confetti and balloon drop!

Just a few of the corporate milestones that have contributed to our success include:

1999:   First introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space

2002:  Named Technology Pioneer by the World Economic Forum (and in 2003)

2004:  Issued patent for technology based on identifying location of Internet users to the city level utilizing IP addresses

2005:  Parent company Digital Envoy creates two business units: Digital Element and Digital Resolve

2007:  Acquired by Landmark Communications, Inc.

2008:  Keynote Assessment provided third-party validation for accuracy of location data and collection methods

2009:  Introduced NetAcuity Edge, the first validated, global, partner-contributed geographic ZIP code and postcode level data

2010:  Opened first European office in London and expanded international sales team

2011:   Introduced IPv6 geographic database to address accessibility issues

2012:  Launched NetAcuity Developer’s Edition for evaluation, small deployments and developmental purposes

2013:  Received accreditation for the geographic location identifications reported by its NetAcuity platform from the Media Rating Council (MRC).

2013:  Issued patent for hyperlocal geolocation technology

Read the full press release to see how far we’ve come and to learn where we’re headed for the next 15 years.