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Good Intentions for Father’s Day
We all want to ensure Dear Old Dad is well taken care of this Father’s Day, whether it’s the gift of a new BBQ grill, an outing at the local golf course, or dinner at his favorite steakhouse. But, let’s face it. Sometimes our good intentions are tempered by our own motivations, interests and purchasing power. Who wouldn’t want to arrange a father-son VIP weekend golf trip to this year’s U.S. Open Championship (over Father’s Day weekend) at Bethpage to watch Tiger Woods defend his title? I think we all would, but it’s senseless to waste time daydreaming about something we might not be able to actually afford.
Similarly, online marketers have struggled to deliver content and advertising based on user motivations, preferences, interests and purchasing capacity—mainly because current online behavioral data provides limited insight into anonymous and registered site users.
Well, just in time for Father’s Day…OK, well, actually the Internet Retailer Conference and Exhibition (IRCE), we’ll be announcing a new technology that aligns offline and online consumer characteristics to create an unsurpassed, rich view of the consumer. This will allow online marketers to effectively determine product, text, image, offer and advertising placement and selection.
We’re enhancing online real-time decision-making by combining consumer- and geographic-level lifestyle and financial behavior data.
If you want a sneak peak, then stop by the Digital Element Booth #941 at IRCE. Otherwise, we’ll give you the official details a little later on how you can turn insight into action.