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Get in the Marketing Fast Lane with Wi-Fi Targeting
It’s that time to spring forward again, and we want to put companies in the fast lane by helping them take their mobile marketing campaigns to a new gear.
Today, more than two-thirds of U.S. consumers prefer Wi-Fi networks over their cellular service so companies simply cannot afford to ignore this type of targeting if they want to reach and engage with mobile users at a point in time where and when it matters most. This should be of particular interest to those in the advertising, retail and travel & hospitality industries where consumers are most likely to make a buying decision on the go.
Mobile users have changed the course of the competitive race track, so to speak─which also means that companies have to change a few lanes and put the pedal to the metal if they’re going to succeed in an all-ready crowded pack. Our newest infographic takes you around the track in “The Race to Reach Mobile Wi-Fi Users” to highlight the growing number of people using Wi-Fi while taking pit stops along the way to outline the key benefits of Wi-Fi targeting.
The infographic includes numerous statistics from well-recognized organizations and research firms to help demonstrate the business impact this next-generation of targeting will have across industries and throughout the enterprise. These statistics as sure to rev your marketing engine.
We would love to learn more about your specific use case. Please contact one of our experts to discuss how we can best address your unique needs.