Flashtalking Boosts Worldwide User Analysis and Advertising with IP Data

Flashtalking, a leading ad serving, measuring and technology company, integrated NetAcuity Edge^TM hyperlocal geolocation technology into its ad server and dynamic advertising platforms, fusing a user’s online behavior to geographic location and tailoring advertisements to individual users. This approach considerably increases online advertising relevance, response and revenues. In addition, Flashtalking has incorporated IP geolocation into its digital analytics suite to better understand users’ behaviors and facilitate accurate post-campaign reporting for clients.

“Providing a service that offers geotargeting is a pre-requisite for any organization within the online advertising industry,” commented Martin Pavey, UK Country Director, Flashtalking. “Digital Element is the only MRC-accredited provider on the market, which gave us confidence in their ability to deliver. After integrating NetAcuity Edge, we have seen a dramatic increase in accuracy and response for our clients’ advertising campaigns.”

Flashtalking serves billions of ad impressions throughout the United States, Europe and international markets for media groups including WPP, Publicis, Omnicom and Havas.

Read the full press release to learn more details on how Flashtalking is using IP targeting in innovative ways.