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European Advertisers Amp Up Campaign Performance with Hyperlocal Geolocation
By 2014, online ad spend growth is projected to reach 20.5 percent across all of Europe. And with those increased budgets come additional demands for higher performing campaigns that more efficiently and accurately target potential customers to deliver exceptional return on their online advertising investments. Adcloud, an independent technology and service provider for the optimized exchange of online advertising, is helping advertisers meet these performance demands by expanding its geolocation services to include hyperlocal data from Digital Element.
You can read the full press announcement here to find out how this type of targeted advertising provides those companies marketing online in Europe with higher value on the buy side and better monetization for the sell side.
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