Analysts agree that Latin America still lags behind the majority of the world’s advanced economies when it comes to closing the digital divide. However, the region has made one of the biggest digital leaps forward during the last several years, more so than other emerging regions on the planet. Current research and future projections continue to reveal a great opportunity for marketers in Latin America’s emerging digital economy.
May 17, 2017 The world remains on high alert after last week’s ransomware attacks around the globe. But, the real and dangerous threat of a digital attack certainly shouldn’t come as a surprise to any company, knowing that U.S businesses and government agencies experienced a record 1,093 data breaches in 2016, up 40 percent year over […]
May 10, 2017 Consumers around the world are increasingly augmenting, and in some cases replacing, traditional linear TV viewing with video streamed to computers and other IP-connected devices. Consumers want to use their own devices, and they expect access to live and on-demand content, both in the home and on the go. As a result, […]
April 24, 2017 Today we spend as much as 68 percent of all digital media time using smartphones or tablets which only leaves 32 percent for using desktop computers. Not paying particular attention to mobile visitors is a wasted opportunity at best and a real threat to the business at worst, especially if the closest […]
March 29, 2017 The Email Service Provider (ESP) landscape continues to evolve, and the competition is as intense as ever to reach and engage target audiences. ESPs using more data points to personalize communications to drive end-user engagement will be among those that differentiate themselves in the marketplace. PostUp, the leader in end-to-end email marketing […]
February 21, 2017 Sixty-three percent of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Research such as this shows just how important it is for companies around the world to create the best web experience possible. Today, getting a website up and […]
February 1, 2017 We’re very excited to announce that our NetAcuity® Standard service has achieved continued accreditation from the Media Rating Council (MRC) for its geographic location identifications. We’re just as proud of this milestone as we were in 2013 to be the first provider of IP geolocation data to gain MRC accreditation. The MRC […]
January 11, 2017 A new year. A new set of strategies for companies looking to improve their online marketing endeavors in 2017. And, suffice it to say, it all begins with location. Last year, we saw a lot of focus on mobile measurement and attribution, expanded use of beacons, and a more all-in commitment to […]
December 29, 2016 Global ecommerce sales are predicted to reach $2.05 trillion in 2016, and are further estimated to grow to $3.58 trillion in 2019, according to eMarketer. A downside to this explosive growth is the increased opportunity for online fraud. In the United States, the percent of revenues retailers lost to fraud is up […]
December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]
“Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.”
Jim Ewel, CEO, Adometry
