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Brazilian Digital Advertisers Gain Access to More Precise Targeting Ahead of Olympics
According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology companies to truly increase their clients’ revenues while improving their advertising ROI.
“We’re certainly seeing significant growth in overall ad spending in the region, much of that can be attributed to our rising middle class and a focus on upcoming global events such as the Rio Olympics this summer,” said Laurent Djoulizibaritch, CEO, Addesk.
Forward-thinking ad-tech companies such as Addesk, a Brazilian technology company founded by experts in programmatic advertising, are hoping to distinguish themselves―and their clients―in what is expected to become a very crowded and competitive marketplace. Already providing the best technologies from Europe and the United States, Addesk is adding the NetAcuity® platform of IP Intelligence and geolocation solutions to complement a comprehensive offering for its advertising and ecommerce clients.
Addesk works with some of the top players in Brazil, including Addialeto, Vitrio, 4results, Groupon, Batanga, folha24horas, Rede Bahia, Netshoes, Dafiti, Tricae, and Petlove, among others. With the integration of the NetAcuity solutions, Addesk will now help its clients deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.
Read the full press release to find out how Addesk will help Brazilian advertisers and agencies increase their revenues and improve ROI.