Another Industry First: NetAcuity Receives MRC Accreditation

We’re very excited to announce that our NetAcuity^® platform has earned accreditation from the Media Rating Council (MRC) for its geographic location identifications. We’re just as proud to be the first provider of IP geolocation data to gain MRC accreditation.

The MRC is the independent industry organization whose mission is to ensure valid, reliable and effective audience measurement services. Specifically, MRC accreditation certifies that NetAcuity’s geolocation identifications for U.S. data at the Designated Market Area (DMA) level and above adhere to the MRC’s Minimum Standards for Media Ratings Research.

So what does this really mean?

It means that we’re delivering on our promise: To provide the industry’s most accurate data for geotargeting. Online marketers can now feel even more confident about the quality, depth and accuracy of our geotargeting capabilities. This accreditation validates the reason we’ve been the trusted partner to many of the world’s largest websites and brands as well as over a hundred ad networks for more than a decade.

This accreditation is another first for Digital Element, and another win for online marketers.

Get more details here on what this means within the digital advertising ecosystem.