Admedo Increases CTR by Up to Five Times with IP Geolocation Targeting

Admedo provides advertisers and agencies with a self-serve advertising platform that allows real-time bidding, display retargeting, advertising optimization and reporting. The U.K. company recently added NetAcuity Edge^TM hyperlocal geolocation technology to expand targeting criterion for the platform. With the addition of more granular location data, Admedo can provide more relevant advertising to specific geographies – increasing media spend efficiencies and return on investment.

In fact, Admedo has already realized exceptional results from the addition of this technology. According to Nick Moutter, CEO, Admedo, “We have been able to drive down bid rates and increase client campaign CTR by up to five times, resulting in significant savings over a more general targeting strategy.”

Read more details about the results Admedo is getting through the use of IP geolocation in its self-service advertising platform.