Blog

Brazilian Digital Advertisers Gain Access to More Precise Targeting Ahead of Olympics

According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology […]

How New IP-Based ZIP+4 Geolocation Technology Gives Marketers a More Precise Target

Digital marketers are always looking for a competitive edge when it comes to segmenting and reaching their online audiences with relevant advertising, messages and special promotions. That “edge” typically comes from learning to leverage data to their advantage―and the deeper and more accurate that data the better. Digital Element is addressing marketers’ needs for more […]

Direct Navigation Advertising Gets Boost from Accurate Geotargeting

With an estimated market size of $1 billion per year, direct navigation traffic has a 4.23 percent conversion-to-sale rate which significantly outperforms other traffic sources such as search engines (2.30 percent) and Internet links (0.96 percent). Direct navigation is the preferred way for users to locate a site for the first time which makes this traffic […]

NUI Media Adds Hyperlocal Geolocation Tech to Enhance Ad-Serving Capabilities

Small- and mid-market publishers as well as ad networks require ad-serving technology that can grow as their impressions do. NUI Media, a publisher and ad network digital advertising platform, has solutions that address these very needs in the marketplace. The company’s NUI Media Ad Server is one of its core offerings. It enables publishers and networks to […]

Digital Marketing in Chile Gets Boost from Hyperlocal Geolocation Solutions

Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average, according to eMarketer. Industry experts attribute this to the slow-down in the economy as well as the need for more accurate digital advertising solutions that can reliably reach consumers. “The economic downturn […]

The Right Video for the Right Audience in the Right Location

According to BI Intelligence, digital video ad revenue will reach almost $5 billion in 2016, a clear indication that marketers realize the many benefits of digital video. All the while, consumers love for online videos will only continue to grow. Research shows that 25 percent of global Internet users already consume online video every day. Ad-tech […]

Mexican Retail Chain Uses Geolocation to Improve Online Shopping

Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, operating 1,280 stores in Mexico, Brazil and Argentina, is undertaking a new ecommerce project to bring better service and ease of purchase to […]

LATAM E-Commerce Companies Gain Access to New Mobile Geolocation Solution

Latin America is the world’s second-fastest growing e-commerce market after China. According to eMarketer, Brazil alone ranked No. 10 worldwide. Combine those stats with the fact that the country also boasts a high mobile penetration, and it’s not hard to understand why ecommerce companies doing business in this region are ideally suited for mobile geolocation […]

A Brazilian Video Balancing Act

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize a new mobile-centric IP […]

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]