Blog

Digital Marketing: A Look Back at 2014 and Look Ahead to 2015

The boundaries for digital marketing are limitless when you consider the explosive growth in consumers’ use of smartphones, tablets, laptops, smart TVs, social media, search engines, online videos, gaming─and the list goes on. As 2014 draws to a close, I want to take time to reflect on the influences that helped direct the ongoing evolution […]

BBC Ensures Compliance with Licensing Rights through IP Geolocation

The BBC, one of the world’s largest broadcasting organizations, is known for developing cutting-edge programming that includes many beloved and enduring shows that include “Dr. Who,” “The Office,” and “Planet Earth.” As the BBC continues to provide an increasing amount of its content online to audiences worldwide through its streaming on-demand service, the broadcaster is […]

Ad:tech New York Recap: All About Location and Context

Speakers, exhibitors and attendees at this year’s ad:tech New York all would probably agree that the proverbial “changing of the guard” is occurring in the marketplace as the number of smartphones and other mobile devices have surpassed PCs around the world. This means that mobile is fast-tracked to become the first screen for reaching consumers […]

First-of-Its-Kind Technology Helps Fill the Mobile Gap in IP Targeting Space

With more than 6.5 billion mobile subscribers today, mobile is poised to become the dominant screen for reaching consumers. And with 80 percent of those users gravitating toward rate- (i.e. many times “free”) and speed-friendly Wi-Fi connections, this has created a mobile marketing gap for companies wanting to reach this growing population of consumers on the […]

Geo-signals and Their Role in Mobile Behavior

Ad innovators such as InMobi are looking for ways to build a deeper understanding of consumers based on their mobile behaviors. And, geo-signals are one of the most valuable pieces of consumer intelligence generated by mobile devices. With that in mind, InMobi, the world’s largest independent mobile advertising platform, has added hyperlocal IP geolocation technology […]

Krux Boosts Power of Data Management Solution with More Granular, Robust IP Geolocation

The number of digital devices and platforms available to today’s consumers has exploded globally in recent years. Recent studies show the average person owns and regularly uses roughly three different devices. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. To help companies […]

Adbrain Increases Geotargetable Traffic to 50-70 Percent with IP Intelligence

Harnessing big data and reaching consumers across multiple screens are two big challenges marketers around the world are faced with every day. However, Adbrain is driving innovation when it comes to data-driven, multi-screen advertising solutions. Adbrain’s Demand Side Platform empowers advertisers to connect with audiences in real time across all screens. By leveraging the OpenRTB […]

As Part of a Global Expansion Plan, Yieldr Adds Hyperlocal Targeting Capabilities

Yieldr, a leading programmatic display advertising company, has incorporated hyperlocal IP data into its advertising platform as part of its global expansion plan. Yieldr’s programmatic advertising platform intelligently targets users and optimizes campaigns, allowing advertisers to transform first- and third-party data into actionable revenue driving results. By adding accurate geographic targeting capabilities, Yieldr will significantly […]

BidTheatre Adds IP Geolocation to Improve Segmentation and Targeting

BidTheatre’s demand-side advertising platform offers real-time bidding, precise audience targeting and creative optimization. It provides marketers access to thousands of premium ad networks and hundreds of thousands of publisher sites across the globe. Now those marketers will have access to a new level of geographic granularity to improve audience segmentation and advertising targeting with the […]

Insight from IRCE 2014: Personalizing the Online Experience

Mobile may be pushing deeper into retail marketers’ psyches, but many are still trying to get a toehold on successful strategies to personalize consumers’ web experiences. At least, that’s the feedback we received from visitors to our booth at IRCE this year. From credit cards companies and personal electronics vendors to automobile retailers and clothing […]