The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

Are Turkey’s Digital Ad Revenues Ready to Take Off?

Recent research indicates that Turkey is poised to become one of the leaders in the digital media marketplace for Central and Eastern Europe. Through 2018, Turkey will strengthen its position as Central and Eastern Europe’s second biggest market after Russia. Internet access will remain Turkey’s largest and fastest-growing segment of entertainment and media. As a […]

One Consequence of the New EMV Credit Card Technology: More Online Fraud

The new EMV credit card technology mandate which took effect this month in the United States to better protect those in-store purchases from counterfeiters may actually be leading criminals to prey more heavily on online retailers, where payment channels are less secure. With the U.S payment card industry in the throes of the upgrade to […]

Shop.Org 2015: Change Continues, But Fundamental Consumer Needs Remain

We always look forward to each year, not just to share how our geolocation and IP Intelligence solutions can address retailers’ digital marketing challenges, but also to get a bead on the latest trends, commentary and research around the technologies that will most likely influence consumer’s shopping habits and, ultimately, their buying decisions. While […]

Using IP Intelligence to Personalize Content for Digital On-Demand Services

Across the globe, traditional TV viewers are transforming into a new segment of consumers who are choosing to access multimedia content on-demand. YouView, a joint venture between BBC, ITV, Channel 4, Five, BT, Talk Talk and Arqiva, is the United Kingdom’s on-demand service delivering more than 70 live, free-to-air digital TV and radio channels as […]

Infographic: How to Cut the B.S. Out of Your LBS Strategy

Recent research shows that 51 percent of in-store shoppers are interested in location-based services. That’s good news for marketers, but bad news if they don’t know have a solid strategy that leverages the data necessary to deliver more personalized communications to consumers. Device type, consumer preferences and location awareness provide opportunities for businesses to connect with […]

IP Geolocation’s Role in Demand-Side Online Advertising

mbr targeting stands on the cutting-edge of big data. More precisely, you can find the company at the intersection of science and technology where it uses patent-pending algorithms to help drive more effective and efficient demand-side online advertising. In this growing age of Big Data, forward-thinking companies such as mbr targeting know that they are […]

The Buzz from MobileDevHacker: Gaming, Monetization and Big Data

The MobileDevHacker event recently held in Boston brought together a who’s who of industry experts to discuss the latest challenges and future opportunities in mobile app development. During the two-day event, the biggest buzz being generated was around mobile app monetization, competitive gaming and―not a surprise―Big Data. Digital Element was honored to share the stage […]

What GPS Coordinates from Mobile Devices Really Mean to Marketers

When mobile users opt in to location-based services (in app) or share their locations (via the mobile web), the GPS-generated latitude/longitude coordinates are the only pieces of information returned. If you’re like most marketers, then getting data along the lines of Lat: 34° 6′ 6.2166” and Long: -84° 21′ 31.4568″ doesn’t hold much meaning unless […]

Why Location Matters to Online B2B Lead Management

On average, less than 5 percent of website visits lead to conversions. That amounts to a tremendous number of lost sales opportunities. However, APSIS ProspectEye AB has developed an automated lead-management solution that monitors web traffic to provide detailed insight into visitor behavior. This is used to help B2B companies better understand the specific products […]