How Big Players Use Device Intelligence for Web Optimization and Analytics

Today we spend as much as 68 percent of all digital media time using smartphones or tablets which only leaves 32 percent for using desktop computers. Not paying particular attention to mobile visitors is a wasted opportunity at best and a real threat to the business at worst, especially if the closest competition focuses on […]

Improve Engagement for Email Marketing Campaigns by Adding Hyperlocal Geolocation Data

The Email Service Provider (ESP) landscape continues to evolve, and the competition is as intense as ever to reach and engage target audiences. ESPs using more data points to personalize communications to drive end-user engagement will be among those that differentiate themselves in the marketplace. PostUp, the leader in end-to-end email marketing technology, has 20 […]

The Role Hyperlocal IP Geolocation Technology Plays in Website Optimization

Sixty-three percent of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Research such as this shows just how important it is for companies around the world to create the best web experience possible. Today, getting a website up and running isn’t nearly […]

NetAcuity Receives Continued Accreditation from MRC

We’re very excited to announce that our NetAcuity® Standard service has achieved continued accreditation from the Media Rating Council (MRC) for its geographic location identifications. We’re just as proud of this milestone as we were in 2013 to be the first provider of IP geolocation data to gain MRC accreditation. The MRC is the independent […]

Three Important Location-Based Strategies for 2017

A new year. A new set of strategies for companies looking to improve their online marketing endeavors in 2017. And, suffice it to say, it all begins with location. Last year, we saw a lot of focus on mobile measurement and attribution, expanded use of beacons, and a more all-in commitment to personalization. As we […]

Why IP Information Is a Top-Five Fraud-Prevention Tool for Retail

Global ecommerce sales are predicted to reach $2.05 trillion in 2016, and are further estimated to grow to $3.58 trillion in 2019, according to eMarketer. A downside to this explosive growth is the increased opportunity for online fraud. In the United States, the percent of revenues retailers lost to fraud is up 11 percent over […]

IP Data’s Role in Mobile Attribution and Marketing Analytics

App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this industry. AppsFlyer, the […]

Ad:tech Tokyo: Staying Relevant in a Digital World Was Top of Mind

Digital Element’s number one job as the leader in the IP intelligence and geolocation industry is to respond to the current needs of marketers and stay attuned to future trends in the digital arena. That’s why we make it a practice to attend as many global advertising and marketing events such as this year’s ad:tech […]

New Infographic Dispels Mobile Targeting Misperceptions

Location-based targeting is the most important factor when it comes to successful mobile marketing and advertising campaigns. While location-based technology is built into today’s mobile devices, users can choose to turn their GPS off or opt not to give apps permission to use their locations. That’s the bad news. The good news is: Marketers can […]

How to Use Mobile Geolocation Technology to Drive More Advertising Revenues

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]