Blog

The Buzz from MobileDevHacker: Gaming, Monetization and Big Data

The MobileDevHacker event recently held in Boston brought together a who’s who of industry experts to discuss the latest challenges and future opportunities in mobile app development. During the two-day event, the biggest buzz being generated was around mobile app monetization, competitive gaming and―not a surprise―Big Data. Digital Element was honored to share the stage […]

What GPS Coordinates from Mobile Devices Really Mean to Marketers

When mobile users opt in to location-based services (in app) or share their locations (via the mobile web), the GPS-generated latitude/longitude coordinates are the only pieces of information returned. If you’re like most marketers, then getting data along the lines of Lat: 34° 6′ 6.2166” and Long: -84° 21′ 31.4568″ doesn’t hold much meaning unless […]

Why Location Matters to Online B2B Lead Management

On average, less than 5 percent of website visits lead to conversions. That amounts to a tremendous number of lost sales opportunities. However, APSIS ProspectEye AB has developed an automated lead-management solution that monitors web traffic to provide detailed insight into visitor behavior. This is used to help B2B companies better understand the specific products […]

IP Geolocation Information Adds Value to Data Management Strategies

For 16 years, Weborama has been developing exceptional technological tools in the fields of ad serving and data science. The company’s success is based on an original approach to the transformation of raw data into marketing value. Today, more than 300 advertising customers, agencies and publishers use its innovative solutions to manage and optimize their […]

Hit it Out of the Park with In-Stadium Wi-Fi Targeting

Welcome to the new American pastime: Baseball, hot dogs and…Wi-Fi. The instantly recognizable “Wi-Fi Here” sign is turning up everywhere these days. Once relegated to upscale coffee shop windows, the symbol can be found in a multitude of public venues, from malls and hotels to airports and now sports stadiums. As an example, by the […]

IRCE 2015: In Case You Missed It

This was our eighth year participating at IRCE and being an integral part of the conversation in terms of addressing the future opportunities and challenges for retailers. IRCE always provides us with a unique platform to network with retail professionals from across the world─one on one─to discuss how technology can not only help them perform […]

It’s All About Location for Travel Destination Marketers─In More Ways Than One

Location is not just a destination for travel and tourism boards, it’s a means to an end if you’re a marketer trying to measure the effectiveness of your digital advertising campaigns. Arrivalist, a marketing services company that provides new metrics to evaluate the offline impact of online media plans, is leveraging location to measure the […]

Hyperlocal Geolocation Technology Used as Real-Time Data Enrichment

The ADEX is a global technology specialist offering the next-generation data management platform (DMP) that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers. By adding NetAcuity EdgeTM hyperlocal IP geolocation […]

Mobile Advertising Case Study: Geolocation’s Role in Intelligent Audience Targeting

As mobile adoption continues to surge and mobile devices become the first screens for consumers, marketers are more aggressively eyeing opportunities within the mobile advertising space. However, a major problem facing marketers is the need to process enormous amounts of data and make actionable decisions in real time in order to drive optimal mobile advertising […]

Geolocation’s Role in Politics

In the 2012 U.S. elections, geolocation played a pivotal role in helping politicians reach groups of voters through geotargeted online ads in swing states. Fast forwarding to today and traveling “across the pond,” we’re seeing The Liberal Democrats, a British political party, forging its own political history through geolocation. The Liberal Democrats have deployed NetAcuity […]