Blog

Hyperlocal Geolocation Technology Used as Real-Time Data Enrichment

The ADEX is a global technology specialist offering the next-generation data management platform (DMP) that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers. By adding NetAcuity EdgeTM hyperlocal IP geolocation […]

Mobile Advertising Case Study: Geolocation’s Role in Intelligent Audience Targeting

As mobile adoption continues to surge and mobile devices become the first screens for consumers, marketers are more aggressively eyeing opportunities within the mobile advertising space. However, a major problem facing marketers is the need to process enormous amounts of data and make actionable decisions in real time in order to drive optimal mobile advertising […]

Geolocation’s Role in Politics

In the 2012 U.S. elections, geolocation played a pivotal role in helping politicians reach groups of voters through geotargeted online ads in swing states. Fast forwarding to today and traveling “across the pond,” we’re seeing The Liberal Democrats, a British political party, forging its own political history through geolocation. The Liberal Democrats have deployed NetAcuity […]

Combining Geolocation and Wireless Carrier Data Helps Improve the Mobile User Experience

Latin America is a market where conventional phones or low-cost smartphones serve as the main mode of Internet access, so there is definitely a lot of opportunity to increase  membership rates for subscribed content. Naranya, the leading provider of wireless services in Latin America, is capitalizing on this opportunity by utilizing IP Intelligence and geolocation […]

Worldwide Postcode-Level IP Geolocation Data Improves Online Gambling Experience

With its global audience, bet365 serves 17 million customers in more than 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localization and automatically serve that content and advertising in the right language and currency─improving relevance, response and revenues. To localize website content and improve the user […]

New Wi-Fi Targeting Solution Helps Deliver More Precise, Localized Campaigns

Crimtan, a UK-based global advertising technology company, uses its proprietary digital marketing solution to turn consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain those relationships. To enhance its RAMP360TM advertising platform, Crimtan is incorporating a new Wi-Fi targeting solution that will help increase performance for its clients’ […]

Learn What It Takes to Be IP Smart

It’s April Fool’s Day. But, we’re turning the tables on dumb ideas with the kick-off of our fun and humorous #BeIPSmart video campaign. Let’s face it. We’ve all seen some dumb ideas and have probably had a few of our own (much as we’d hate to admit it). But, we want to right the ship […]

As Digital Video Explodes, So Goes the Need for Geolocation

Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015. In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014. As the leading […]

Mobile World Congress Recap: Data’s Role in the Internet of Things

It’s no wonder that this year’s Mobile World Congress broke attendance records with more than 93,000 people participating from all over the world. It’s an exciting time for both consumers and companies when it comes to mobile technology. From exciting new devices, connected cars and wearables to back-end solutions, technologies, applications and accessories, MWC provided […]

Get in the Marketing Fast Lane with Wi-Fi Targeting

It’s that time to spring forward again, and we want to put companies in the fast lane by helping them take their mobile marketing campaigns to a new gear. Today, more than two-thirds of U.S. consumers prefer Wi-Fi networks over their cellular service so companies simply cannot afford to ignore this type of targeting if […]