Blog

Geo-signals and Their Role in Mobile Behavior

Ad innovators such as InMobi are looking for ways to build a deeper understanding of consumers based on their mobile behaviors. And, geo-signals are one of the most valuable pieces of consumer intelligence generated by mobile devices. With that in mind, InMobi, the world’s largest independent mobile advertising platform, has added hyperlocal IP geolocation technology […]

Krux Boosts Power of Data Management Solution with More Granular, Robust IP Geolocation

The number of digital devices and platforms available to today’s consumers has exploded globally in recent years. Recent studies show the average person owns and regularly uses roughly three different devices. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. To help companies […]

Adbrain Increases Geotargetable Traffic to 50-70 Percent with IP Intelligence

Harnessing big data and reaching consumers across multiple screens are two big challenges marketers around the world are faced with every day. However, Adbrain is driving innovation when it comes to data-driven, multi-screen advertising solutions. Adbrain’s Demand Side Platform empowers advertisers to connect with audiences in real time across all screens. By leveraging the OpenRTB […]

As Part of a Global Expansion Plan, Yieldr Adds Hyperlocal Targeting Capabilities

Yieldr, a leading programmatic display advertising company, has incorporated hyperlocal IP data into its advertising platform as part of its global expansion plan. Yieldr’s programmatic advertising platform intelligently targets users and optimizes campaigns, allowing advertisers to transform first- and third-party data into actionable revenue driving results. By adding accurate geographic targeting capabilities, Yieldr will significantly […]

BidTheatre Adds IP Geolocation to Improve Segmentation and Targeting

BidTheatre’s demand-side advertising platform offers real-time bidding, precise audience targeting and creative optimization. It provides marketers access to thousands of premium ad networks and hundreds of thousands of publisher sites across the globe. Now those marketers will have access to a new level of geographic granularity to improve audience segmentation and advertising targeting with the […]

Insight from IRCE 2014: Personalizing the Online Experience

Mobile may be pushing deeper into retail marketers’ psyches, but many are still trying to get a toehold on successful strategies to personalize consumers’ web experiences. At least, that’s the feedback we received from visitors to our booth at IRCE this year. From credit cards companies and personal electronics vendors to automobile retailers and clothing […]

Admedo Increases CTR by Up to Five Times with IP Geolocation Targeting

Admedo provides advertisers and agencies with a self-serve advertising platform that allows real-time bidding, display retargeting, advertising optimization and reporting. The U.K. company recently added NetAcuity EdgeTM hyperlocal geolocation technology to expand targeting criterion for the platform. With the addition of more granular location data, Admedo can provide more relevant advertising to specific geographies – […]

U.K’s Channel 5 Adds IP Geolocation to Help Manage Video-on-Demand Content

Online digital rights management can be complex, but IP geolocation data simplifies the process and provides the flexibility to quickly respond to constantly changing rules for content distribution. Channel 5, one of the U.K.’s leading broadcasting companies that attracts more than 42 million weekly viewers via its family of channels, has deployed IP geolocation technology […]

Vibrant Media Improves Geotargeting Capabilities with NetAcuity Edge

Vibrant Media’s ad platform delivers native, contextually relevant and branded content across more than 6,600 premium publishers, reaching more than 300 million unique users per month. With the addition of the NetAcuity EdgeTM hyperlocal geolocation solution, the global leader of in-content contextual advertising technology will greatly improve its geographic targeting accuracy and audience segmentation. The […]

Mashero Adds Location Data to Dynamic Ad Toolkit

Mashero, a leading German-based advertising creative platform, has deployed NetAcuity EdgeTM hyperlocal geolocation technology to improve real-time advertising optimization. Mashero has integrated location data into its targAdComposer suite, software that enables advertisers to produce and optimize their advertising creatives based on real-time performance. Combining user location as a targeting criterion, with factors such as store […]