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Worldwide Leader in Customer Engagement Solutions Employs Digital Element’s Geolocation Technology to Better Understand Online Behavior and Derive More Actionable Insight

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“Practically speaking, most of the advertising industry relies on a small company called Digital Element, founded in 1999 by a few smart entrepreneurs, and was acquired by a larger media company called Dominion Enterprises in 2007. Digital Element pioneered the process of linking an IP address to a geographic location, and specializes in keeping the information current, and accurate.”

— AdOpsInsider

Geolocation Technology

Digital Element delivers the de facto standard in IP Intelligence and geolocation technologies, which are leveraged by the world’s largest ad networks, publishers, emerging technology companies, e-tailers, analytics platforms and more. In business since 1999, Digital Element strives to bring new reach, relevance and revenue to its clients' online endeavors by delivering accurate IP to location data, with the ultimate goal of improving the online experience for consumers around the world.

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