Industry-leading IP geolocation technology deployed to enhance global online audience segmentation and targeting capabilities
LONDON, UK, – Digital Element, the leading provider of IP geolocation technology, today announced that European data specialist, Weborama, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve audience segmentation and targeting accuracy.
Weborama has integrated Digital Element’s IP geolocation services into its Audience Manager and Campaign Manager modules, in order to offer clients postcode-level segmentation and targeting capabilities, ultimately improving the granularity, relevance and performance of their digital marketing investments.
“We have seen very good results since implementing Digital Element’s technology within the Weborama platform. Their IP geolocation data has enabled us to greatly improve audience identification and targeting accuracy, positively impacting customer knowledge and campaign performance for our clients,” explained Antoine Saglier, Product Marketing Director at Weborama.
Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge™ technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge™ enables numerous applications ranging from highly accurate targeting to complying with geographic rights – all while maintaining user anonymity and meeting the highest standards of end-user privacy.
“We are excited to be working with Weborama to enhance their data management platform with more accurate and granular IP geolocation data,” commented Elena Vega, Digital Element’s Business Development Director, Southern Europe. “NetAcuity Edge™ will provide the insights they require to deliver highly targeted, relevant advertising that really connects with consumers, driving response and ROI.”
Weborama joins Digital Element’s other high-profile advertising platform clients including Microsoft, AdBlueDigital, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
WEBORAMA: FROM DATA TO VALUE: Weborama has been innovating in the Data field since 1998. Using NLP (Natural Language Processing) and semantic analysis, the company builds taxonomies, profile databases and technological tools that make it possible to better manage digital content and thereby optimise digital marketing campaigns.
With 440 million profiles, and operating in 10 European countries, Weborama is the leading European data company.
Weborama has been listed on Alternext since June 2006 (ALWEB). Its revenues reached €23.9 million in 2014. www.weborama.com
For Digital Element:
Tel: +44 (0) 203 642 1124
Jerome Zamy, Marketing Director, France
Tel: +33 (0) 1 80 50 13 57