Industry-leading IP geolocation technology selected to improve advertising performance
London, UK – 16 March 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that global ad network, TrafficStars.com, has deployed its NetAcuity Pulse™ hyperlocal IP geolocation technology, to improve location based ad targeting.
TrafficStars is a self-serve proprietary ad network providing technical and marketing solutions to advertisers and publishers worldwide. The use of Digital Element’s IP geolocation solution, which includes mobile carrier data, will empower the company to accurately determine a user’s location whether they are browsing on desktop or mobile devices. The inclusion of mobile carrier data allows TrafficStars to offer campaigns targeted to specific mobile carriers, which can be used, for example, to deploy loyalty campaigns or to promote apps that are carrier specific.
Deploying NetAcuity Pulse™ increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining wifi connected mobile traffic and internet infrastructure analysis. This provides Trafficstars with unrivalled IP-based geographic targeting precision for online advertising across multiple devices, reducing wasted impressions and increasing ROI for its clients.
“It is vital our geolocation capabilities meet the needs of our clients,” explained Geoffrey Bonnechèrem co-founder, TrafficStars. “By incorporating Digital Element’s IP geolocation technology into our platform, we have access to highly accurate location data that vastly improves the effectiveness of our geotargeting. Having tested Digital Element’s data against that of their competitors, Digital Element proved to be the best performing IP provider by a large margin.”
Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using wifi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.
Elena Vega, Digital Element’s Southern Europe Business Development Director, commented: “We are very excited to be working with TrafficStars, enabling them to provide enhanced targeting and facilitate the delivery of contextually relevant advertising to their client’s audiences. Mobile is paramount in the modern advertising world and we are proud to enable TrafficStars with the capability to anonymously geotarget consumers on mobile, as well as desktop.”
TrafficStars joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
TrafficStars is a self-serve proprietary ad network which was developed to provide technical and marketing solutions to advertisers and publishers worldwide.
We started with a blank page to create TrafficStars.com. We studied all available technologies and mixed the best features from each one to develop our own system from scratch. We wanted to make it powerful, secure, flexible and easy to use so everyone can benefit from our technology: from beginners to media buying experts.
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