Archives: Press Releases

April 20, 2022

Solution provides rich context surrounding VPN traffic, enabling security professionals to make smart decisions to protect their infrastructure and data

ATLANTA – April 20, 2022 — Digital Element, the global IP geolocation and audience insights leader, today announced the launch of Nodify™, a threat intelligence solution designed to help security professionals respond to the recent changes in the VPN market, and the threats they pose to corporate and government networks and data. Nodify provides critical context surrounding VPN traffic, enabling cybersecurity teams to understand the level of threat such traffic poses, as well as set policy around that traffic.

Over the past few years, a plethora of VPN providers have entered the market, including high-end premium services and residential VPN proxy services, which seek to harvest the IP addresses of consumers who come through home residential IP address connections. Additionally, some VPNs offer features favored by nefarious actors, such as no-logging, anonymous payments, and come from regions of the world known to be hotspots for bad behavior.

To help security professionals assess VPN traffic, Nodify delivers key contextual insight, including VPN classification (masked, public, private), provider’s name/URL, whether the provider allows for user anonymity and logs user activity, IP addresses related to a provider, languages of the target market of the VPN provider, and more.

This context allows security professionals to differentiate between extremely risky VPN connections and more benign ones. This insight, in turn, allows them to protect revenue streams by determining which transactions pose a risk, and prevent bad actors from infiltrating or hijacking their systems by identifying anonymized connections. Nodify also helps professionals protect against corporate espionage by ensuring inbound and outbound connections are not from a VPN, proxy or darknet.

“VPN usage exploded during the pandemic, and it continues to grow. While not all VPN usage is nefarious, enough of it is to warrant security professionals to look more closely at the VPN traffic that hits their networks,” said Jerrod Stoller, President of Digital Envoy, parent company of Digital Element. “Nodify builds on Digital Element’s expertise in IP intelligence data, and is an example of our commitment to innovation and delivering richer IP contextual data that can be applied to a wider range of use cases. In this example, Nodify allows our clients to consider the implications of VPN data, and make decisions about who can and cannot access their networks, and implement rules to enforce their policy decisions.”

 

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

 

MEDIA CONTACT:
Kathy Berardi
Carabiner Communications
kberardi@carabinercomms.com
678.644.4122

 

September 17, 2020

Specialist device detection provider selects industry-leading IP intelligence technology to further enhance global product offering

LONDON, UK – 17 September 2020 – Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients.

51Degrees’ platform is used by adtech companies, brands, publishers, eCommerce, digital agencies and content management systems. The company’s mission is to provide insights into online user preferences and device-specific behaviour, enabling companies to target advertising, tailor web content, help prevent fraud and enrich experiences no matter what device the customer is using or where they are in the world. By integrating Digital Element, 51Degrees will broaden its scope and offering to its customers, enabling businesses to improve localised content and ad targeting. 

GeoMprint is a reverse geocoding solution from Digital Element which takes latitude and longitude data from mobile device traffic and converts the raw location coordinates into more useful geographical information – such as postcode, country, city and region. Prior to reverse geocoding, opted in location-based services could only provide coordinates in the form of numbers and decimals, but with GeoMprint, these coordinates can enable the provision of more contextually and locally relevant advertising and content for on-the-go mobile interactions.

“We were delighted to integrate the Digital Element GeoMprint location solution for the launch of our new real-time data pipeline. Digital professionals can add location data to analytics, address capture and targeting systems.” said James Rosewell, CEO and Founder of 51Degrees. “Setup takes a matter of minutes using the free trial options. The permissively open source APIs make enhancements and audit super simple.”

“We are delighted this collaboration will now be readily available to 51Degrees’ clientele. This long-term partnership of industry-leading solutions through specialist suppliers will bridge the gap to offer a total package for current and prospective clients,” said Charlie Johnson, VP, UK and Ireland, Digital Element. “51Degrees has a reputation for providing high-quality device detection and this combined with GeoMprint’s rich geographic and connection data that has unmatched accuracy, and reliability, will not only compliment 51Degrees’ solution but also broaden the scope of what they already offer within the marketplace.”

GeoMprint can be trialled and purchased from 51Degrees today. 

Learn more | Try it now

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About 51Degrees

51Degrees was founded in the UK in 2010 and is the only commercial open source device detection solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million* websites including global brands like eBay, Sitecore, Opentext, Tencent and HSBC use 51Degrees.

Visit https://51degrees.com/ for more information.

*Numbers accurate at time of publication but may be higher

Media Contact:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124