Archives: Press Releases

September 17, 2020

Specialist device detection provider selects industry-leading IP intelligence technology to further enhance global product offering

LONDON, UK – 17 September 2020 – Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients.

51Degrees’ platform is used by adtech companies, brands, publishers, eCommerce, digital agencies and content management systems. The company’s mission is to provide insights into online user preferences and device-specific behaviour, enabling companies to target advertising, tailor web content, help prevent fraud and enrich experiences no matter what device the customer is using or where they are in the world. By integrating Digital Element, 51Degrees will broaden its scope and offering to its customers, enabling businesses to improve localised content and ad targeting. 

GeoMprint is a reverse geocoding solution from Digital Element which takes latitude and longitude data from mobile device traffic and converts the raw location coordinates into more useful geographical information – such as postcode, country, city and region. Prior to reverse geocoding, opted in location-based services could only provide coordinates in the form of numbers and decimals, but with GeoMprint, these coordinates can enable the provision of more contextually and locally relevant advertising and content for on-the-go mobile interactions.

“We were delighted to integrate the Digital Element GeoMprint location solution for the launch of our new real-time data pipeline. Digital professionals can add location data to analytics, address capture and targeting systems.” said James Rosewell, CEO and Founder of 51Degrees. “Setup takes a matter of minutes using the free trial options. The permissively open source APIs make enhancements and audit super simple.”

“We are delighted this collaboration will now be readily available to 51Degrees’ clientele. This long-term partnership of industry-leading solutions through specialist suppliers will bridge the gap to offer a total package for current and prospective clients,” said Charlie Johnson, VP, UK and Ireland, Digital Element. “51Degrees has a reputation for providing high-quality device detection and this combined with GeoMprint’s rich geographic and connection data that has unmatched accuracy, and reliability, will not only compliment 51Degrees’ solution but also broaden the scope of what they already offer within the marketplace.”

GeoMprint can be trialled and purchased from 51Degrees today. 

Learn more | Try it now

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About 51Degrees

51Degrees was founded in the UK in 2010 and is the only commercial open source device detection solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million* websites including global brands like eBay, Sitecore, Opentext, Tencent and HSBC use 51Degrees.

Visit https://51degrees.com/ for more information.

*Numbers accurate at time of publication but may be higher

Media Contact:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124

August 25, 2020

Streaming, News, Ecommerce and Gaming Services Can Now Provide Speedier, More Personalized Content Delivery Experiences

ATLANTA, GA – 25 August 2020 – Digital Element, the global IP geolocation and audience insights leader, announced today that Varnish Software, a pioneer in high-performance content delivery, has integrated its NetAcuity ® Pulse dataset into the company’s caching technology to enable ultra-high-speed delivery of personalized, location-based web content.

Digital Element’s IP geolocation data will be incorporated into the Varnish Enterprise solution, a pioneering caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. As the leading caching technology stack for enterprise businesses, Varnish Enterprise brings unparalleled performance, resilience and flexibility to content delivery operations such as live streaming, video on demand and dynamic web pages. Varnish Enterprise powers content delivery and streaming for some of the world’s largest streaming services and websites, such as Hulu, Twitch, Tesla and Sky.

“Content providers are now catering to growing global audiences when delivering streaming, news, ecommerce and gaming services,” said Lars Larsson, CEO of Varnish Software. “This makes tailoring content to specific locations crucial for delivering the best web experiences for their users. Consumers cite slow and poor web performance as the key reasons they abandon websites, so by integrating the industry’s most accurate IP geolocation, we can offer more personalized location-specific content experiences while managing global web traffic levels more intelligently.”

Statistics show meteoric growth forecasted for global content delivery network internet traffic until 2022. In 2020 alone, worldwide online CDN traffic is projected to reach 252 exabytes per month, up from 54 exabytes per month when compared with 2017.

“Regardless of device, consumers still expect rich online content, delivered in an engaging and personalized manner,” said Rob Friedman, executive vice president, Digital Element. “They want high-quality viewing and sound quality with no delays or buffering interruptions―a perfect content experience on every device, anytime and anywhere. Our IP data will give Varnish Software the necessary granular, location-based control over content delivery in order to provide new-found localization and personalization; enhanced analytics; and the ability to manage access and digital rights in line with national regulations and traffic patterns.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation and audience insights that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For over two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Varnish Software

Varnish Software’s powerful caching technology helps the world’s biggest content providers deliver lightning-fast web and streaming experiences for huge audiences, without downtime or loss of performance. Our solutions combine open-source flexibility with enterprise robustness to speed up media streaming services, accelerate websites and APIs, and enable global businesses to build customer CNSs, unlocking unbeatable content delivery performance and resilience. Our customers include Hulu, Emirates and Tesla, and our technology is powered by a caching layer that’s trusted by more than 10 million websites worldwide. Varnish Software is a registered trademark of Varnish Software AB and/or its affiliates.

Media Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinercomm.com

July 14, 2020

Bill Calpin Is Named Chairman of the Board, Co-Founder Rob Friedman Adds Title of Vice Chairman

ATLANTA – 14 July 2020 –

Digital Envoy, the inventor of IP intelligence, today announced that Jerrod Stoller has been appointed as its new President. Current President and CEO Bill Calpin has stepped back from his role and has been named Chairman of the Board. Co-founder and Executive Vice President Rob Friedman assumes a dual role with the addition of the Vice-Chairman title.

Stoller will assume day-to-day leadership of Digital Envoy, overseeing operations for all three business units: Digital Element, Digital Resolve and Gathr Lab. His focus will be driving product innovation and market strategy across all three business units to align all offerings even closer with the needs of current customers and the marketplaces at large.

“The Digital Envoy team has accomplished great things since our start in 1999, and I am extremely proud of the growth and success our teams have achieved during that time,” said Calpin. “Our accomplishments have always been reliant on the entire team and the common goal of making Digital Envoy bigger and better. As Jerrod joins the team, all of us will continue to play key roles in helping our company maximize its potential. Based on his past experiences and successes, it’s easy to understand the enthusiasm our entire team has for Jerrod joining and leading our company into the future.”

Before joining Digital Envoy, Stoller was CEO of eVestment where he had directed the sales, marketing, client success and business development activities of the organization globally for almost 10 years. He took on the CEO role 18 months ago, while retaining his other duties. Before joining eVestment, Stoller was the Regional Manager of RSA, the Security Division of EMC, where he directed company performance into triple-digit growth. Prior to RSA, he held leadership roles with Datalex Transportation Enterprise Software, Siemens Business Services, TransQuest Business Consulting and NCR. Stoller holds a bachelor’s degree in finance from Purdue University.

“I am thrilled to assume this new role and incredibly excited about what we can accomplish together for the future,” said Stoller. “There is tremendous opportunity ahead for Digital Envoy. I look forward to continuing to support our clients at the highest levels as well as innovating new market and product strategies within our industry niches to solve real-world problems.”

All changes are effective immediately.

“As Digital Envoy has continued to grow, we felt the need to expand the team to help focus on both the operational and strategic needs of the company,” said Friedman. “For Bill and I, our new roles provide opportunities to continue to stay engaged in the business while also providing us more time to address some of the longer-term opportunities and partnerships available to us as the markets continue to change.”

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About Digital Envoy

Launched in 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, allowing businesses—from ad networks to publishers to websites to retailers and more—to harness the power of location and new intelligence about connected users for a multitude of mission-critical applications. Taking more of a background role, in 2005 Digital Envoy introduced two divisions to help best address the unique needs of its diverse audience segments and business applications: Digital Element, which was created to continue the legacy of providing global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; and Digital Resolve, which was launched to deliver solutions that proactively secure online accounts, information, transactions and interactions from login to logout. In 2019, Digital Envoy launched Gathr Lab to further expand on its two decades of location data expertise and provide anonymous, custom audience insights and segments at scale, across all devices. By helping clients to reach, understand and amplify their best audiences, Gathr Lab is leading change by committing to data anonymity and refreshing transparency rooted in location-based data science. Visit www.digitalenvoy.com for more information.

Media Contact:

Jan Sisko

Carabiner Communications

678.461.7438

jsisko@carabinercomms.com

June 30, 2020

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention

London, UK – 30 June 2020 – Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse™ technology, the Cologne-based native advertising experts now offer enhanced geo-based ad serving for their clients as well as in-depth traffic analysis for fraud identification.

Based in Germany, Seeding Alliance is one of the leaders in native advertising – a core tactic to engage consumers. By placing ads that authentically match the feel and function of the media in which they reside, Seeding Alliance allows the publishing of content that effectively targets relevant audiences without disrupting the natural editorial format of the publication.

Seeding Alliance selected Digital Element’s NetAcuity Pulse IP intelligence solution in May 2019 to improve their geolocation services and gain access to global IP datasets, enabling segmentation of relevant audiences based on various information layers – such as connection type, mobile carrier and internet service provider – without the user becoming personally identifiable. This has clearly helped to ensure the success of Seeding Alliance’s clients’ advertising campaigns, as consumers can be targeted with appropriate and relevant geo-location based ads to efficiently utilise advertising budgets and minimise fraud.

“Our previous solution choices were simply too inaccurate and incomplete, which led us to the decision to move data providers and choose the market leader, Digital Element, to achieve the best possible results for our clients,” commented Adrian Meyer, VP Technology at Seeding Alliance. “Shortly after the integration of the Digital Element data we realised that we were successfully blocking more fraud attempts and that the advertising campaigns were performing better. We have always been keen to provide sustainable increase in brand awareness, across extensive formats, without compromising consumer convenience and this partnership with Digital Element means we can now effectively target more tightly defined audiences, through the use of location specific content and IP intelligence.”

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device location transactions, and internet routing infrastructure. This very precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using intelligent and precise targeting at scale include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

“Seeding Alliance required a high level of accurate and intelligent support and we are delighted they chose our NetAcuity Pulse technology to assist them in tailoring their native advertising campaigns to target more specific audiences, and add to their armory for fighting ad fraud,” said Kate Owen, Digital Element’s Vice-President, Northern Europe. “We are proud of the accuracy of our data and one year on, it’s clear we have provided Seeding Alliance with valuable insights for them to continue to build on their success in this competitive advertising world.”

Seeding Alliance joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Taboola, Codewise, Amobee, Twitter, MediaMath, Adform, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation and audience insights that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For over two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Seeding Alliance

The Seeding Alliance GmbH is one of the leading marketers and developers of native advertising formats and the largest independent native advertising marketer in Germany. With a specially developed ad server for native forms of advertising, the Seeding Alliance is an innovative contact point for publishers and advertisers. Based in Cologne, Seeding Alliance was founded in 2011 by Coskun Tuna and Cevahir Ejder and has been part of the Ströer Group since March 2017.

Visit www.seeding-alliance.de for more information.

Media Contact:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124

June 11, 2020

Leading Multi-DRM and Content Security Provider to Integrate VPN and Proxy Data Into KeyOS Solution

Atlanta, GA – 11 June 2020 – Digital Element, the global geolocation and audience insights provider, and BuyDRMTM today announced a strategic data partnership which will allow the leading global provider of multi-DRM and content security services to offer VPN and proxy data to enhance the geofencing capabilities provided through its KeyOSTM platform.

KeyOS is an award-winning, studio-approved multi-DRM platform for premium content distribution. Digital Element’s VPN and Proxy identification data will now be available through both the KeyOS MultiKey service and the KeyOS MultiKey Server solution as part of the new Geofence Plus upgrade.

BuyDRM’s solutions are used across the entertainment, enterprise and hospitality industries with customers that include some of the most recognized media brands, such as Australian Broadcasting Corporation (ABC), The Academy of Motion Picture Sciences and Arts (AMPAS), BBC iPlayer, BBC Studios, BBC Sounds, Blizzard, EPIX, FuboTV, Sony Crackle, TubiTV, Showtime and Zee5.

“How consumers access and engage with digital media is constantly changing and, at BuyDRM, we are constantly looking for ways to improve content delivery and security services for our clients,” said Christopher Levy, founder and CEO at BuyDRM. “We welcomed the opportunity to partner with Digital Element to integrate its industry-leading VPN and proxy data into existing KeyOS solutions to help clients address the problem of malicious IP masking by inserting yet another level of security that ensures that the proper delivery of digital media is taking place.”

According to the Global Web Index, on average 25 percent of internet users employ a VPN/proxy on a monthly basis. Reasons for online users hiding behind proxies vary. Some seek anonymity, but 50 percent are using proxies to access restricted entertainment content.

“The interest in consumer-oriented VPNs has been trending upward for quite some time, and we’ve seen a significant jump in the use of VPN apps to bypass geo-restricted content,” said Rob Friedman, executive vice president, Digital Element. “Our partnership with BuyDRM couldn’t have come at a more opportune time. The need to strengthen digital rights management is now more important than ever, and we look forward to playing an essential role in helping BuyDRM’s clients secure and control the delivery of their digital media assets.”

Digital Element is an official BuyDRM KeyOS ESP partner.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and transportation industries. Since the turn of the century, BuyDRM has amassed substantial success stories for many of today’s largest brands. OTT operators, television networks, movie studios, gaming sites and premium content distributors use the BuyDRM award-winning KeyOS Multi-DRM Platform to provide robust content security for their streaming and downloadable video. Customers include Academy of Motion Picture Sciences and Arts (AMPAS), ABC (Australian Broadcasting Corporation), BBC iPlayer, BBC Sounds, Blizzard, EPIX, FuboTV, Rakuten Viki, Sony New Media Solutions, Sony Pictures, Showtime and Zee5.
For more information please visit https://www.buydrm.com

Media Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com