Archives: Press Releases

Groundbreaking Solution Offers Global Enterprises Alternate Geographical Boundaries to Improve Insights Surrounding Local Audiences, Markets, and Trends.

ATLANTA, GA – September 3rd, 2024 – Digital Element, the global leader in IP geolocation technology, today unveiled the Alternate Area Database (DB), an industry-first enhancement to its NetAcuity IP Geolocation solution. This new database offers businesses enhanced geographical segmentation capabilities, allowing NetAcuity customers to utilize alternative boundaries to postal codes for their global IP geolocation needs.

Digital Element initially developed the Alternate Area DB with data from the Australian Bureau of Statistics, which divides the country into Statistical Areas for census, planning, and other data collection purposes. Using the government’s Statistical Area Level 1 (SA1) boundaries as the basis for the DB, Digital Element now offers customers the ability to segment Australia’s 26 million population’s IP addresses across 61,000 SA1 zones, versus the ~3,300 postcodes that comprise Australia’s postal system.

“Traditional postcode-level data has been the industry standard for decades but companies often need an alternate look into the geographies where they do business,” said Vinod Kashyap, Chief Product Officer of Digital Element. “This new database enhances current practices by leveraging statistical areas to provide enhanced local insights while maintaining an individual’s digital privacy. The global rollout of Alternate Area DB is a big step forward in providing businesses with greater options to support their goals and campaigns.”

The introduction of the Alternate Area DB represents a significant step forward in IP geolocation, enabling businesses to gain valuable local insights and make informed decisions, even without a physical presence in those regions. This new capability allows companies to better understand and respond to regional trends globally. In the coming months, Digital Element will continue to expand the Alternate Area DB to include Germany’s PLZ8 and France’s IRIS statistical areas.

While initially developed to enhance advertising capabilities, the potential applications of Alternate Area DB extend beyond ad tech. Cybersecurity firms can utilize this geographic data to improve their understanding of regional dynamics, and retailers can refine their market strategies with a clearer view of localized demographic information.

Alternate Area DB is now available as a feature upgrade to Digital Element’s NetAcuity platform. For more information, visit www.digitalelement.com.

About Digital Element
Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

The Atlanta Journal-Constitution honors the region’s Top Workplaces that make Atlanta one of the nation’s most vibrant commercial centers

ATLANTA – August 22, 2024 – Digital Element, the global IP geolocation and audience insights leader, has been awarded a Top Workplaces 2024 honor by The Atlanta Journal-Constitution. 

For 14 years, the AJC’s Top Workplaces awards have recognized businesses large and small — and medium — that prioritize a people-centered culture and give employees a voice. Awards are based on employee feedback gathered through a short survey conducted by Energage, LLC. The survey measures various aspects of workplace culture, including themes such as Respect & Support, Growth Enablement, and Empowerment to Execute.

“We are incredibly honored to be recognized as one of Metro Atlanta’s Top Workplaces for 2024,” said Jerrod Stoller, President, Digital Element. “This award is a testament to our unwavering commitment to create a workplace where innovation thrives, and our team feels valued and empowered every day. At Digital Element, our people are our greatest asset, and this recognition reflects the passion and dedication they bring to our mission. We will continue to foster a culture that supports both personal and professional growth.”

A record 9,108 companies were nominated or asked to participate by employees and community members for the 2024 Top Workplaces ranking process. Of those nominated, 314 companies participated in the no-cost scientific survey program. These companies represent 124,070 workers in the Atlanta region.

“Earning a Top Workplaces award is a badge of honor for companies, especially because it comes authentically from their employees,” said Eric Rubino, Energage CEO. “That’s something to be proud of. In today’s market, leaders must ensure they’re allowing employees to have a voice and be heard. That’s paramount. Top Workplaces do this, and it pays dividends.”

To view the full list of companies named by The Atlanta Journal-Constitution, click here.

About Digital Element

At Digital Element, we’re passionate about IP geolocation and intelligence. With over 25 years in the industry, we bring unmatched expertise in using IP address insights to create new value for companies in a privacy-sensitive and transparent way. Trusted by the world’s most recognized brands, we provide innovative solutions that enhance engagement across various industries and applications, delivering unique value at every consumer touchpoint. From targeting advertising and localizing content to enhancing analytics and managing content rights, our technology is relied upon by some of the largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers. We’re also dedicated to detecting and preventing online fraud, ensuring a safer digital world for everyone.

Company Contact
Jake Ellenburg
jellenburg@digialenvoy.net, (678) 258-6300
https://www.digitalelement.com

 

About Energage

Making the world a better place to work together.^TM

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 18 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations,  Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

Digital Element Wins “Groundbreaking Cybersecurity Analytics” and Earns “Publisher’s Choice for Threat Intelligence” in 12th Annual Global InfoSec Awards at #RSAC 2024

SAN FRANCISCO, CA (MAY 6, 2024) – Digital Element, the global IP geolocation and audience insights leader, today announced the company has won the Groundbreaking Cybersecurity Analytics and the Publisher’s Choice of Threat Intelligence awards from Cyber Defense Magazine (CDM), the industry’s leading electronic information security magazine.

“As the cybersecurity landscape becomes increasingly complex, IP address analytics are becoming indispensable for organizations seeking robust security solutions,” said Jerrod Stoller, president of Digital Element. “We knew the competition for these awards would be tough and with leading infosec experts serving as judges we couldn’t be more pleased to receive this award.”

“We scoured the globe looking for cybersecurity innovators that could make a huge difference and potentially help turn the tide against the exponential growth in cyber-crime. Digital Element is absolutely worthy of these coveted awards and consideration for deployment in your environment,” said Yan Ross, Global Editor of Cyber Defense Magazine.

Digital Element delivers detailed intelligence on IP address activities, offering valuable insights that guide decision-making. This “IP Intelligence data” encompasses more than just geographical information, providing a deeper understanding of a device or its user’s intentions.

The company’s in-depth analytics reveal vital audience details such as VPN and proxy detection, device counts per IP address, IP stability, and more. By identifying VPNs and proxies, users can block harmful attempts to disguise IP addresses, enhancing control over the dissemination of digital content like streaming media and advertisements.

R&D is at the heart of Digital Element’s IP analytics technology. Our dedicated team of industry experts continuously innovates new ways to mine IP address data for uncovered context and the hidden clues that indicate user intent, and potentially bad actors trying to disrupt legitimate business.

The key to any successful cyber defense program is identifying a threat before it becomes problematic. Digital Element’s vast collective of IP address intelligence provides businesses with the tools and insights to proactively identify suspicious behavior, revolutionizing a new approach to cybersecurity.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

About CDM InfoSec Awards

This is Cyber Defense Magazine’s twelfth year of honoring InfoSec innovators from around the Globe. Our submission requirements are for any startup, early stage, later stage, or public companies in the INFORMATION SECURITY (INFOSEC) space who believe they have a unique and compelling value proposition for their product or service. Learn more at www.cyberdefenseawards.com

About the Judging

The judges are CISSP, FMDHS, CEH, certified security professionals who voted based on their independent review of the company submitted materials on the website of each submission including but not limited to data sheets, white papers, product literature and other market variables. CDM has a flexible philosophy to find more innovative players with new and unique technologies, than the one with the most customers or money in the bank. CDM is always asking “What’s Next?” so we are looking for best of breed, next generation InfoSec solutions.

About Cyber Defense Magazine

Cyber Defense Magazine is the premier source of cyber security news and information for InfoSec professions in business and government. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products, and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power.

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Digital Element Inquiries:

Kyle Kuhnel
kyle@broadsheetcomms.com

CDM Media Inquiries:

Contact: Irene Noser, Marketing Executive
Email: marketing@cyberdefensemagazine.com
Toll Free (USA): 1-833-844-9468
International: 1-646-586-9545
Website: www.cyberdefensemagazine.com

Prestigious International Awards Program Recognizes Outstanding Data Technology Products and Companies

ATLANTA – April 11, 2024 – Digital Element, the global IP geolocation and audience insights leader, today announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today.

Digital Element provides intelligence on how IP addresses behave, enabling extensive insights into IP addresses that marketers can use to make informed decisions. This “IP Intelligence data” goes beyond location to help contextualize a device or the intent of the device user.

The Company’s extensive analytics uncover other crucial audience insights, including nearby points of interest, VPN and proxy identification, demographic information, and more. With VPN and proxy Identification, users can detect and prevent malicious IP address masking, and enable greater control over the distribution of digital content including streaming services and advertisements.

Through carrier data, users can enable stronger targeting of mobile users based on ISP, mobile carrier, mobile country code, and mobile network code information. Additional audience insights include domain names tied to given IP addresses, companies and organizations associated with them, ASN, demographics, and more.

“We’re incredibly honored to receive the ‘Data Solution of the Year for Marketing’ award from Data Breakthrough. With marketers facing an ever-growing concern over signal loss, IP address analytics will play an even greater role as companies look towards new solutions for ad targeting and measurement,” said Jerrod Stoller, President of Digital Element. “An IP address is a unique identifier but by itself, it doesn’t tell us much about the device or user. Our focus on IP intelligence analytics allows marketers to build context around audiences and make smarter decisions about who to target in a relevant, cost-effective and privacy-compliant manner.”

The annual Data Breakthrough Awards is the premier awards program founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The 5th annual Data Breakthrough Award program attracted thousands of nominations from across the globe.

“Digital Element empowers marketers to make better decisions and optimize marketing campaigns. Third-party cookies are going away and VPN usage has added complication for marketers who need new approaches to uncover audience insights. One data category that has spurred innovation is IP address data,” said Steve Johansson, Managing Director, Data Breakthrough. “Digital Elements’ focus on IP Intelligence leads to a higher degree of relevance in targeting and helps marketers develop deeper profiles of target audiences, resulting in improved ad conversion rates, optimized campaigns, and growth in addressable markets.”

Additionally, Digital Element’s IP intelligence data facilitates e-commerce by allowing brands to personalize content and advertising, helps marketers identify click and app-install farms, and reduces ad fraud. The solution is also inherently privacy-complaint in that no personally identifiable information (PII) data is ever collected or stored.

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About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on. LinkedIn and Twitter@DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

About Data Breakthrough

Part of the TechBreakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

Media Contact:

Kyle Kuhnel

kyle@broadsheetcomms.com