Archives: Press Releases

Ravelin integrates Digital Element’s IP intelligence to enhance real-time fraud detection, bringing deeper context and precision to client-specific machine learning models.

London, UK & Atlanta, GA – 18th June 2025: Ravelin, a leader in AI-native fraud detection and payments optimization, today announced a partnership with Digital Element, the global pioneer in IP geolocation and intelligence. Through this collaboration, Ravelin is leveraging Digital Element’s NetAcuity IP intelligence to enhance the performance of its bespoke machine learning (ML) models, which enable smarter, faster, and more context-aware fraud prevention for enterprise merchants and payment service providers (PSPs).

This announcement comes as the scale and complexity of fraud reach new heights. According to Ravelin’s Global Fraud Trends 2025 report, 77% of merchants experienced a year-on-year increase in fraud, with the average annual fraud loss per company reaching $10.6 million. The need for advanced, data-rich prevention tools has never been more urgent.

This collaboration underscores a shared commitment to innovation in fraud detection, with Digital Element’s industry-leading IP intelligence serving as a key enabler of smarter, real-time decisions. By integrating Digital Element’s highly accurate and contextualized IP address data, Ravelin further enhances its bespoke machine learning models. These client-specific models now benefit from a powerful new layer of geospatial and behavioral context, allowing for more precise risk scoring, deeper fraud pattern detection, and faster identification of anomalous activity.

“Our IP data goes far beyond simple geolocation. It delivers contextual intelligence, such as proxy detection, connection type, and IP stability, that reveals deeper behavioral patterns that may indicate fraud that are often missed by traditional methods,” said Vinod Kashyap, Chief Product Officer at Digital Element. “Partnering with Ravelin demonstrates that this data can be a powerful asset in building more accurate, adaptive fraud prevention strategies tailored to each client’s unique challenges.”

This enrichment data, which feeds directly into Ravelin’s client-specific machine learning models, enables a deeper understanding of customer behavior and fraud risk. Each model is custom-built to reflect the unique transaction patterns and risk profile of an individual client. As fraud tactics continue to evolve, this real-world contextual intelligence allows Ravelin to adapt in real time, helping clients stay ahead of threats while preserving a smooth and secure user experience.

“No two businesses face the same fraud challenges. Our approach is to build fresh models for each client,” said Oliver Whitfield, Director of Partnerships at Ravelin. “Digital Element’s contextual IP intelligence allows us to layer in a new dimension of insight, helping to improve detection while reducing false positives.”

As fraud continues to grow in scale and sophistication, this partnership brings together two leaders committed to smarter, more adaptive prevention. By combining Digital Element’s rich IP intelligence with Ravelin’s tailored machine learning models, businesses gain the precision and agility needed to stay ahead of threats, without compromising the customer experience.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. 

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.

About Ravelin

Ravelin is an AI-native fraud prevention company building technology which helps 300+ companies prevent evolving fraud threats and accept payments with confidence. Combining machine learning, graph networks, behavioral analysis, nuanced consortium data, and expert rules, Ravelin has been empowering online merchants to draw deeper insights from their customer data, detect fraud and abuse, and increase payment acceptance for over 10 years. 

Visit www.ravelin.com for more information on Ravelin’s sophisticated fraud and payments solutions.

Expanded Geographical Segmentation Capabilities Unlock Deeper Insights for Businesses Targeting French Audiences

(Click here to read the French version of the press release)

London / Paris, 25 of March 2025 – Digital Element, the global leader in IP geolocation technology, today announced the addition of France’s IRIS (Ilots Regroupees pour l’Information Statistique) dataset to its innovative Alternate Area Database (AADB) solution.

This new capability introduces alternative geographical boundaries to postal codes, enabling businesses to enhance their IP geolocation targeting within France and its territories. Integrating this valuable information will help drive more relevant targeted advertising and robust cybersecurity using relevant geographic and demographic insights, without compromising individual privacy.

Divided into aggregated statistical units known as “IRIS,” the data covers France’s local and overseas populations. Developed by France’s National Institute of Statistics, the IRIS system was designed to streamline census activities for a population of nearly 70 million, while maintaining strict data privacy standards by ensuring each unit represents approximately 2,000 individuals.

The Alternate Area Database is an innovative solution that enhances geographic precision by grouping IP addresses according to region-specific geographic boundaries—such as those native to each country—rather than relying solely on traditional postal codes. This flexibility enables businesses to target audiences in a way that aligns with local, culturally relevant boundaries, improving the accuracy of location-based data while maintaining strict privacy protections. With the IRIS database, Digital Element customers can now make more informed decisions based on a detailed understanding of trends across 49,000 IRIS sub-divisions in France.

“As the business landscape becomes increasingly global, there is a growing need for accurate regional insights which isn’t just limited to postcodes, especially among firms that don’t have offices in every country they serve,” said Vinod Kashyap, Chief Product Officer of Digital Element.

“This expansion is a significant step forward in our mission to meet demand effectively and responsibly by enhancing access to privacy-first geolocation data. It empowers businesses with clearer insights into how to reach French audiences with more relevant advertising and marketing strategies while also strengthening cybersecurity by identifying high-risk areas. And this is just the beginning—Germany is next on the roadmap for global expansion.”

Businesses can now harness the IRIS Alternate Area DB as a feature upgrade to Digital Element’s NetAcuity platform. For more information, visit www.digitalelement.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

Atlanta, GA – October 10, 2024 – Digital Element, a global leader in IP intelligence and geolocation solutions, today announced that its threat intelligence platform, Nodify, has received a 2024 CyberSecurity Breakthrough Award in the category of Threat Detection Solution Provider of the Year.

The CyberSecurity Breakthrough Awards celebrate the world’s best information security companies, products, and services that push the boundaries in cybersecurity. Digital Element’s Nodify was selected from thousands of global nominations for its unique novel approach to threat detection, with specific emphasis on its unique ability to provide granular insights into VPN and residential proxy usage.

Nodify’s comprehensive solution empowers security professionals to address some of the most complex issues in the current cybersecurity environment, especially the misuse of VPNs and residential proxies for fraudulent purposes. With Nodify, organizations can identify malicious actors while preserving legitimate online activity, ensuring robust security measures without compromising user experience.

“Digital Element and our suite of products have received several industry awards this year and this CyberSecurity Breakthrough Award is a great way to continue our momentum,” said Vinod Kashyap, Chief Product Officer of Digital Element. “Nodify not only represents our ongoing dedication to staying ahead of bad actors but also our commitment to helping organizations protect themselves from evolving threats.”

Nodify’s recent enhancements, such as higher-frequency data collection and deeper contextual insights, make it critical in identifying VPN usage patterns, detecting risky transactions, and preventing unauthorized access.Its unique IP Characteristics Database (IPC) allows security teams to make faster, more informed decisions, protecting organizations from account takeovers, ad fraud, and unauthorized access, while also securing digital assets, properties, and legitimate revenue streams.

Key features of Nodify include:

• Granular VPN and Proxy Insights: Provides a contextual understanding of VPN usage, including provider details, anonymity policies, and more.
• Enhanced Threat Detection: Identifies and mitigates threats posed by malicious residential proxies and VPN users.
• IP Characteristics Database: With IPC’s deterministic IP metadata, organizations gain access to historical data on activity, location, range, and persistence, enabling accurate risk assessment and proactive action against suspicious behavior.
• Daily Updates: Ensures up-to-date insights for timely threat detection and response.

This year Digital Element and its products have received several industry accolades, including being named “Groundbreaking Cybersecurity Analytics” and “Publisher’s Choice for Threat Intelligence” in the 12th Annual Global InfoSec Awards, in addition to being selected the “Data Solution of the Year for Marketing” in the 5th annual Data Breakthrough Awards.

For more information about the CyberSecurity Breakthrough Awards, visit cybersecuritybreakthrough.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

For Media Inquiries:
Kyle Kuhnel
kyle@broadsheetcomms.com