Ravelin integrates Digital Element’s IP intelligence to enhance real-time fraud detection, bringing deeper context and precision to client-specific machine learning models.
London, UK & Atlanta, GA – 18th June 2025: Ravelin, a leader in AI-native fraud detection and payments optimization, today announced a partnership with Digital Element, the global pioneer in IP geolocation and intelligence. Through this collaboration, Ravelin is leveraging Digital Element’s NetAcuity IP intelligence to enhance the performance of its bespoke machine learning (ML) models, which enable smarter, faster, and more context-aware fraud prevention for enterprise merchants and payment service providers (PSPs).
This announcement comes as the scale and complexity of fraud reach new heights. According to Ravelin’s Global Fraud Trends 2025 report, 77% of merchants experienced a year-on-year increase in fraud, with the average annual fraud loss per company reaching $10.6 million. The need for advanced, data-rich prevention tools has never been more urgent.
This collaboration underscores a shared commitment to innovation in fraud detection, with Digital Element’s industry-leading IP intelligence serving as a key enabler of smarter, real-time decisions. By integrating Digital Element’s highly accurate and contextualized IP address data, Ravelin further enhances its bespoke machine learning models. These client-specific models now benefit from a powerful new layer of geospatial and behavioral context, allowing for more precise risk scoring, deeper fraud pattern detection, and faster identification of anomalous activity.
“Our IP data goes far beyond simple geolocation. It delivers contextual intelligence, such as proxy detection, connection type, and IP stability, that reveals deeper behavioral patterns that may indicate fraud that are often missed by traditional methods,” said Vinod Kashyap, Chief Product Officer at Digital Element. “Partnering with Ravelin demonstrates that this data can be a powerful asset in building more accurate, adaptive fraud prevention strategies tailored to each client’s unique challenges.”
This enrichment data, which feeds directly into Ravelin’s client-specific machine learning models, enables a deeper understanding of customer behavior and fraud risk. Each model is custom-built to reflect the unique transaction patterns and risk profile of an individual client. As fraud tactics continue to evolve, this real-world contextual intelligence allows Ravelin to adapt in real time, helping clients stay ahead of threats while preserving a smooth and secure user experience.
“No two businesses face the same fraud challenges. Our approach is to build fresh models for each client,” said Oliver Whitfield, Director of Partnerships at Ravelin. “Digital Element’s contextual IP intelligence allows us to layer in a new dimension of insight, helping to improve detection while reducing false positives.”
As fraud continues to grow in scale and sophistication, this partnership brings together two leaders committed to smarter, more adaptive prevention. By combining Digital Element’s rich IP intelligence with Ravelin’s tailored machine learning models, businesses gain the precision and agility needed to stay ahead of threats, without compromising the customer experience.
About Digital Element
Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.
Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.
About Ravelin
Ravelin is an AI-native fraud prevention company building technology which helps 300+ companies prevent evolving fraud threats and accept payments with confidence. Combining machine learning, graph networks, behavioral analysis, nuanced consortium data, and expert rules, Ravelin has been empowering online merchants to draw deeper insights from their customer data, detect fraud and abuse, and increase payment acceptance for over 10 years.
Visit www.ravelin.com for more information on Ravelin’s sophisticated fraud and payments solutions.
