Archives: Press Releases

Expanded Geographical Segmentation Capabilities Unlock Deeper Insights for Businesses Targeting French Audiences

(Click here to read the French version of the press release)

London / Paris, 25 of March 2025 – Digital Element, the global leader in IP geolocation technology, today announced the addition of France’s IRIS (Ilots Regroupees pour l’Information Statistique) dataset to its innovative Alternate Area Database (AADB) solution.

This new capability introduces alternative geographical boundaries to postal codes, enabling businesses to enhance their IP geolocation targeting within France and its territories. Integrating this valuable information will help drive more relevant targeted advertising and robust cybersecurity using relevant geographic and demographic insights, without compromising individual privacy.

Divided into aggregated statistical units known as “IRIS,” the data covers France’s local and overseas populations. Developed by France’s National Institute of Statistics, the IRIS system was designed to streamline census activities for a population of nearly 70 million, while maintaining strict data privacy standards by ensuring each unit represents approximately 2,000 individuals.

The Alternate Area Database is an innovative solution that enhances geographic precision by grouping IP addresses according to region-specific geographic boundaries—such as those native to each country—rather than relying solely on traditional postal codes. This flexibility enables businesses to target audiences in a way that aligns with local, culturally relevant boundaries, improving the accuracy of location-based data while maintaining strict privacy protections. With the IRIS database, Digital Element customers can now make more informed decisions based on a detailed understanding of trends across 49,000 IRIS sub-divisions in France.

“As the business landscape becomes increasingly global, there is a growing need for accurate regional insights which isn’t just limited to postcodes, especially among firms that don’t have offices in every country they serve,” said Vinod Kashyap, Chief Product Officer of Digital Element.

“This expansion is a significant step forward in our mission to meet demand effectively and responsibly by enhancing access to privacy-first geolocation data. It empowers businesses with clearer insights into how to reach French audiences with more relevant advertising and marketing strategies while also strengthening cybersecurity by identifying high-risk areas. And this is just the beginning—Germany is next on the roadmap for global expansion.”

Businesses can now harness the IRIS Alternate Area DB as a feature upgrade to Digital Element’s NetAcuity platform. For more information, visit www.digitalelement.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

Atlanta, GA – October 10, 2024 – Digital Element, a global leader in IP intelligence and geolocation solutions, today announced that its threat intelligence platform, Nodify, has received a 2024 CyberSecurity Breakthrough Award in the category of Threat Detection Solution Provider of the Year.

The CyberSecurity Breakthrough Awards celebrate the world’s best information security companies, products, and services that push the boundaries in cybersecurity. Digital Element’s Nodify was selected from thousands of global nominations for its unique novel approach to threat detection, with specific emphasis on its unique ability to provide granular insights into VPN and residential proxy usage.

Nodify’s comprehensive solution empowers security professionals to address some of the most complex issues in the current cybersecurity environment, especially the misuse of VPNs and residential proxies for fraudulent purposes. With Nodify, organizations can identify malicious actors while preserving legitimate online activity, ensuring robust security measures without compromising user experience.

“Digital Element and our suite of products have received several industry awards this year and this CyberSecurity Breakthrough Award is a great way to continue our momentum,” said Vinod Kashyap, Chief Product Officer of Digital Element. “Nodify not only represents our ongoing dedication to staying ahead of bad actors but also our commitment to helping organizations protect themselves from evolving threats.”

Nodify’s recent enhancements, such as higher-frequency data collection and deeper contextual insights, make it critical in identifying VPN usage patterns, detecting risky transactions, and preventing unauthorized access.Its unique IP Characteristics Database (IPC) allows security teams to make faster, more informed decisions, protecting organizations from account takeovers, ad fraud, and unauthorized access, while also securing digital assets, properties, and legitimate revenue streams.

Key features of Nodify include:

• Granular VPN and Proxy Insights: Provides a contextual understanding of VPN usage, including provider details, anonymity policies, and more.
• Enhanced Threat Detection: Identifies and mitigates threats posed by malicious residential proxies and VPN users.
• IP Characteristics Database: With IPC’s deterministic IP metadata, organizations gain access to historical data on activity, location, range, and persistence, enabling accurate risk assessment and proactive action against suspicious behavior.
• Daily Updates: Ensures up-to-date insights for timely threat detection and response.

This year Digital Element and its products have received several industry accolades, including being named “Groundbreaking Cybersecurity Analytics” and “Publisher’s Choice for Threat Intelligence” in the 12th Annual Global InfoSec Awards, in addition to being selected the “Data Solution of the Year for Marketing” in the 5th annual Data Breakthrough Awards.

For more information about the CyberSecurity Breakthrough Awards, visit cybersecuritybreakthrough.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

For Media Inquiries:
Kyle Kuhnel
kyle@broadsheetcomms.com

Groundbreaking Solution Offers Global Enterprises Alternate Geographical Boundaries to Improve Insights Surrounding Local Audiences, Markets, and Trends.

ATLANTA, GA – September 3rd, 2024 – Digital Element, the global leader in IP geolocation technology, today unveiled the Alternate Area Database (DB), an industry-first enhancement to its NetAcuity IP Geolocation solution. This new database offers businesses enhanced geographical segmentation capabilities, allowing NetAcuity customers to utilize alternative boundaries to postal codes for their global IP geolocation needs.

Digital Element initially developed the Alternate Area DB with data from the Australian Bureau of Statistics, which divides the country into Statistical Areas for census, planning, and other data collection purposes. Using the government’s Statistical Area Level 1 (SA1) boundaries as the basis for the DB, Digital Element now offers customers the ability to segment Australia’s 26 million population’s IP addresses across 61,000 SA1 zones, versus the ~3,300 postcodes that comprise Australia’s postal system.

“Traditional postcode-level data has been the industry standard for decades but companies often need an alternate look into the geographies where they do business,” said Vinod Kashyap, Chief Product Officer of Digital Element. “This new database enhances current practices by leveraging statistical areas to provide enhanced local insights while maintaining an individual’s digital privacy. The global rollout of Alternate Area DB is a big step forward in providing businesses with greater options to support their goals and campaigns.”

The introduction of the Alternate Area DB represents a significant step forward in IP geolocation, enabling businesses to gain valuable local insights and make informed decisions, even without a physical presence in those regions. This new capability allows companies to better understand and respond to regional trends globally. In the coming months, Digital Element will continue to expand the Alternate Area DB to include Germany’s PLZ8 and France’s IRIS statistical areas.

While initially developed to enhance advertising capabilities, the potential applications of Alternate Area DB extend beyond ad tech. Cybersecurity firms can utilize this geographic data to improve their understanding of regional dynamics, and retailers can refine their market strategies with a clearer view of localized demographic information.

Alternate Area DB is now available as a feature upgrade to Digital Element’s NetAcuity platform. For more information, visit www.digitalelement.com.

About Digital Element
Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and X @DigitalElement then like us on Facebook

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

The Atlanta Journal-Constitution honors the region’s Top Workplaces that make Atlanta one of the nation’s most vibrant commercial centers

ATLANTA – August 22, 2024 – Digital Element, the global IP geolocation and audience insights leader, has been awarded a Top Workplaces 2024 honor by The Atlanta Journal-Constitution. 

For 14 years, the AJC’s Top Workplaces awards have recognized businesses large and small — and medium — that prioritize a people-centered culture and give employees a voice. Awards are based on employee feedback gathered through a short survey conducted by Energage, LLC. The survey measures various aspects of workplace culture, including themes such as Respect & Support, Growth Enablement, and Empowerment to Execute.

“We are incredibly honored to be recognized as one of Metro Atlanta’s Top Workplaces for 2024,” said Jerrod Stoller, President, Digital Element. “This award is a testament to our unwavering commitment to create a workplace where innovation thrives, and our team feels valued and empowered every day. At Digital Element, our people are our greatest asset, and this recognition reflects the passion and dedication they bring to our mission. We will continue to foster a culture that supports both personal and professional growth.”

A record 9,108 companies were nominated or asked to participate by employees and community members for the 2024 Top Workplaces ranking process. Of those nominated, 314 companies participated in the no-cost scientific survey program. These companies represent 124,070 workers in the Atlanta region.

“Earning a Top Workplaces award is a badge of honor for companies, especially because it comes authentically from their employees,” said Eric Rubino, Energage CEO. “That’s something to be proud of. In today’s market, leaders must ensure they’re allowing employees to have a voice and be heard. That’s paramount. Top Workplaces do this, and it pays dividends.”

To view the full list of companies named by The Atlanta Journal-Constitution, click here.

About Digital Element

At Digital Element, we’re passionate about IP geolocation and intelligence. With over 25 years in the industry, we bring unmatched expertise in using IP address insights to create new value for companies in a privacy-sensitive and transparent way. Trusted by the world’s most recognized brands, we provide innovative solutions that enhance engagement across various industries and applications, delivering unique value at every consumer touchpoint. From targeting advertising and localizing content to enhancing analytics and managing content rights, our technology is relied upon by some of the largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers. We’re also dedicated to detecting and preventing online fraud, ensuring a safer digital world for everyone.

Company Contact
Jake Ellenburg
jellenburg@digialenvoy.net, (678) 258-6300
https://www.digitalelement.com

 

About Energage

Making the world a better place to work together.^TM

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 18 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations,  Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.