Archives: Press Releases

Addition of PLZ8 strengthens NetAcuity’s Alternate Area Database with high-resolution geographic segmentation beyond traditional postal codes.

Atlanta, Georgia — February 24, 2026 – Digital Element, the global leader in IP geolocation and intelligence, today announced the expansion of its Alternate Area Database (AADB) with the addition of Germany’s PLZ8 boundaries. This enhancement further strengthens the company’s commitment to providing high-precision, privacy-first geographic insights that align with local, culturally relevant regional boundaries.

The PLZ8 subdivisions introduce an additional layer of geographical segmentation built from Germany’s five-digit postcodes, offering significantly more granular resolution compared to traditional postal code datasets. With thousands of PLZ8 boundaries across Germany, businesses can now benefit from a more detailed and actionable view of regional behaviors, trends, and audience distributions.

The expansion builds on Digital Element’s earlier additions of France’s IRIS dataset and Australia’s SA1 dataset—both providing privacy-compliant, highly detailed geographic segmentation. It also marks a continuation of the company’s tradition of geographic precision, dating back to its role as the first IP geolocation provider to deliver ZIP+4-level boundaries in the United States, a level of granularity it uniquely maintains today. Together, PLZ8, IRIS, and SA1 strengthen AADB’s growing portfolio of alternative geographic structures designed to improve targeting accuracy, analytics, and cybersecurity intelligence.

“Our mission is to help global organizations better understand and engage their audiences in ways that reflect local realities, not just postal boundaries,” said Vinod Kashyap, Chief Product Officer at Digital Envoy. “The addition of PLZ8 expands our coverage across Europe and provides businesses with deeper, more meaningful insights into regional dynamics. Combined with our recently introduced IRIS dataset in France, PLZ8 demonstrates our commitment to delivering richer, more actionable datasets that evolve in step with our client’s priorities.”

The Alternate Area Database (AADB) enhances traditional IP geolocation practices by grouping IP addresses according to region-specific statistical or cultural boundaries—rather than relying solely on legacy postal systems. This approach supports a wide range of use cases, including:

• More relevant and effective advertising and marketing campaigns.
• Stronger, more contextual cybersecurity risk assessments.
• Improved fraud detection by identifying high-risk geographic patterns.
• Better regional insights for retail, media, and digital experience optimization.
  

PLZ8 is now available as a feature upgrade to Digital Element’s NetAcuity platform. To learn more, visit www.digitalelement.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, content localization, enhanced analytics, digital rights management, and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.

 

New capability identifies NAT-associated IPs to improve precision across advertising, cybersecurity, fraud prevention, DRM, fintech and other critical use cases

Atlanta, January 27, 2026 — Digital Element, a global leader in IP intelligence and geolocation solutions, today announced the launch of NAT Detector, a new feature within NetAcuity, its industry-leading IP intelligence database,  designed to identify Network Address Translation (NAT) connections — including large-scale ISP deployments — and bring deeper insight and reliability to IP-based decisioning.

NAT is a foundational networking technology that enables multiple devices or users to share a single public IP address. While standard NAT is common in home and enterprise networks, Carrier-Grade NAT (CGNAT) and other shared-IP practices by ISPs have become increasingly widespread as a practical response to the global IPv4 address shortage.

This presents a problem for sectors and use cases wherein precise insights on IP behavior are essential, such as online advertising, contextual and location targeting, cybersecurity and threat analysis, DRM/licensing enforcement, fraud detection and compliance.

“IP geolocation has evolved far beyond geolocating an IP address to a point on a map. With the growth of shared IP environments, and persistent IPv4 scarcity, understanding IP behavior is now a prerequisite for trustable insights,” said Vinod Kashyap, Chief Product Officer, Digital Element. “NAT Detector helps organizations distinguish NAT-associated addresses with confidence, empowering them to interpret IP data more accurately and act strategically across every connected channel.”

As shared and carrier-level NAT usage spreads, so do the limitations of traditional IP intelligence. NAT Detector solves these challenges by flagging when an IP may represent multiple subscribers or endpoints. This helps improve modelling and measurement across a spectrum of modern use cases, including:

• Adtech & Marketing: More accurate audience segmentation and regional targeting by recognizing when an IP does notrepresent a precise geographic user.
• Cybersecurity & Fraud Prevention: Enhanced risk scoring by understanding when traffic originates from shared infrastructure that may dilute traditional IP-level signals.
• DRM & Content Licensing: Stronger compliance enforcement by highlighting potential discrepancies between IP-based location and actual user location.
• Fintech & Compliance: Better anti-fraud and KYC/KYB outcomes through refined interpretation of IP-associated behaviors.

To learn more about the NAT Detector capability, read this blog or visit www.digitalelement.com.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, content localization, enhanced analytics, digital rights management, and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc

New solution delivers 24+ months of IP address history and contextual insights, enabling investigators to uncover fraud, validate claims, and proactively stop future attacks.

Atlanta, 15 October 2025: Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, today announces the release of IP Forensics, the industry’s first comprehensive historic IP intelligence lookback service. The launch delivers a powerful new capability for cyber-investigators, security firms, and digital forensics teams—enabling cybersecurity investigations to trace the journey of a particular IP address over time, or to analyze batches of IPs across a 24-month window to identify behavioral pattern,  detect anomalies, and to train fraud-fighting models.

Cybercrime is accelerating the impact of fraud across organizations. According to global estimates, fraudsters will siphon $80 billion from insurance companies and drive losses for finance firms of nearly $60 billion in 2025. Meanwhile, the price of cybercrime is expected to exceed $1 trillion amid increasing threat complexity and smart defense circumvention.

IP Forensics is purpose-built to address this challenge. By drawing on over 24 months of behavioral IP data, the platform provides investigators with a unique ability to:

• Trace unique IPs over time to reveal signs of cybercrime and address suspicious activity before it escalates.
• Reconstruct historic IP activity to validate filed claims and uncover post-transaction fraud, including false e-commerce chargebacks.
• Uncover location and timing patterns that show when and where fraud is happening.
• Feed historical insights into risk and machine learning models, improving ongoing monitoring and proactive threat detection.

“Safeguarding against fraud is increasingly difficult as perpetrators become endlessly more sophisticated,” said Vinod Kashyap, Chief Product Officer at Digital Envoy. “To stop illegitimate activity, you need insight that goes beyond the current metadata signals for an IP address. With IP Forensics, investigators and businesses can quickly piece together the full picture of an IP address’s journey and observed activity at a point-in-time — strengthening current cases and preventing future attacks.”

IP Forensics harnesses Digital Envoy’s industry-leading suite of IP Geolocation solutions and delivers mission-critical information, including:

• Accurate Geolocation – Global IP-to-location mapping down to the postal code level for location-aware context.
• IP Characteristics – First-party SDK intelligence captures real-world IP activity across devices, delivering additional context beyond static data.
• Nodify VPN/Proxy Intelligence – Clear visibility into VPNs, proxies, and their providers to identify anonymized traffic with confidence.

IP Forensics is available globally. For more information, visit: https://www.digitalelement.com/ip-forensics/

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, content localization, enhanced analytics, digital rights management, and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.

Intelligent high-fidelity solution stands up to rigorous international testing, proving its power to consistently support content protection and digital rights management.

Atlanta, GA August 19, 2025: Digital Element, the global IP intelligence leader, today announced its Nodify VPN and Proxy detection tool accurately identified 98% of VPNs, according to independent testing by Kingsmead Security, a leading content security consultancy.

This evaluation comes as many content owners and distributors struggle to safeguard their digital assets. Amid the rising popularity of streaming services, connected TV (CTV) apps, and on-demand platforms, interest in bypassing geographic restrictions has grown, and almost half (43%) of Brits admit to using VPNs for this purpose. Given that unauthorised viewing can lead to lost revenue and pose major risks of non-compliance with licensing and copyright agreements, there is a vital need for sophisticated traffic evaluation. 

Over four weeks in early 2025, Kingsmead Security, a third-party content security consultancy serving the TV and film industry, conducted extensive testing encompassing ten widely used VPNs across the UK, US, and European countries, including France, Germany, Italy, and Spain. Kingsmead selected varied exit points for each region and connected them to VPNs. The VPN exit point IP addresses were then queried against the Nodify API to determine if a VPN is present. A VPN was detected if the Nodify API classified the IP address as “VPN”, “proxy”, or “darknet”.

Nodify successfully identified 98.3 percent (400 of 407) of the VPN/proxy IP addresses in a blind test, with minimal undetected instances (1%) and a small number of query errors (0.7%). In addition, it achieved 100% detection for seven out of the ten VPNs. 

“VPNs are now increasingly harnessed by users to conceal their true location from online services. This is a major risk to services that must apply geo-restriction to comply with legal or content licensing requirements. The results of our testing demonstrate a strong performance by Digital Element’s Nodify solution in detecting the use of VPNs and proxies,” said Brian Paxton, Managing Director of Kingsmead Security.

“Content owners and distributors frequently face a challenging balancing act between making content easily available for legitimate audiences and protecting it against illegitimate access,” said Vinod Kashyap, Chief Product Officer at Digital Element. “This test illustrates the huge value of intelligent real-time detection in precisely detecting the use of masking services, so that companies can take appropriate action to protect their assets.”

Nodify delivers an in-depth view of anonymised online traffic, enabling companies to uncover and assess proxy and VPN activity. Drawing on continuously updated global contextual data, it accurately identifies more than 500 proxies and VPNs, including residential proxies and darknet nodes. Its granular analysis provides details such as VPN name, exit node type, date, bandwidth characteristics, and more, giving businesses a solid foundation for enforcing access policies, preventing fraud, and strengthening cybersecurity.

For additional information on Digital Element’s suite of IP intelligence products, including Nodify, or to request a copy of the report, please visit https://www.digitalelement.com/nodify/. 

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, content localization, enhanced analytics, digital rights management, and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. 

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.

About Kingsmead Security

Kingsmead Security is an independent content security consultancy serving the TV and film industry. Kingsmead aims to support content owners, service providers and technology vendors protect movie, sports and other premium content. 

Ravelin integrates Digital Element’s IP intelligence to enhance real-time fraud detection, bringing deeper context and precision to client-specific machine learning models.

London, UK & Atlanta, GA – 18th June 2025: Ravelin, a leader in AI-native fraud detection and payments optimization, today announced a partnership with Digital Element, the global pioneer in IP geolocation and intelligence. Through this collaboration, Ravelin is leveraging Digital Element’s NetAcuity IP intelligence to enhance the performance of its bespoke machine learning (ML) models, which enable smarter, faster, and more context-aware fraud prevention for enterprise merchants and payment service providers (PSPs).

This announcement comes as the scale and complexity of fraud reach new heights. According to Ravelin’s Global Fraud Trends 2025 report, 77% of merchants experienced a year-on-year increase in fraud, with the average annual fraud loss per company reaching $10.6 million. The need for advanced, data-rich prevention tools has never been more urgent.

This collaboration underscores a shared commitment to innovation in fraud detection, with Digital Element’s industry-leading IP intelligence serving as a key enabler of smarter, real-time decisions. By integrating Digital Element’s highly accurate and contextualized IP address data, Ravelin further enhances its bespoke machine learning models. These client-specific models now benefit from a powerful new layer of geospatial and behavioral context, allowing for more precise risk scoring, deeper fraud pattern detection, and faster identification of anomalous activity.

“Our IP data goes far beyond simple geolocation. It delivers contextual intelligence, such as proxy detection, connection type, and IP stability, that reveals deeper behavioral patterns that may indicate fraud that are often missed by traditional methods,” said Vinod Kashyap, Chief Product Officer at Digital Element. “Partnering with Ravelin demonstrates that this data can be a powerful asset in building more accurate, adaptive fraud prevention strategies tailored to each client’s unique challenges.”

This enrichment data, which feeds directly into Ravelin’s client-specific machine learning models, enables a deeper understanding of customer behavior and fraud risk. Each model is custom-built to reflect the unique transaction patterns and risk profile of an individual client. As fraud tactics continue to evolve, this real-world contextual intelligence allows Ravelin to adapt in real time, helping clients stay ahead of threats while preserving a smooth and secure user experience.

“No two businesses face the same fraud challenges. Our approach is to build fresh models for each client,” said Oliver Whitfield, Director of Partnerships at Ravelin. “Digital Element’s contextual IP intelligence allows us to layer in a new dimension of insight, helping to improve detection while reducing false positives.”

As fraud continues to grow in scale and sophistication, this partnership brings together two leaders committed to smarter, more adaptive prevention. By combining Digital Element’s rich IP intelligence with Ravelin’s tailored machine learning models, businesses gain the precision and agility needed to stay ahead of threats, without compromising the customer experience.

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivalled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Digital Element provides clients with innovative solutions to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms, and mobile publishers trust Digital Element’s technology for advertising optimization, localization of content, enhanced analytics, digital rights management and the prevention of online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. 

Headquartered in Atlanta, Digital Element is a division of Digital Envoy, Inc.

About Ravelin

Ravelin is an AI-native fraud prevention company building technology which helps 300+ companies prevent evolving fraud threats and accept payments with confidence. Combining machine learning, graph networks, behavioral analysis, nuanced consortium data, and expert rules, Ravelin has been empowering online merchants to draw deeper insights from their customer data, detect fraud and abuse, and increase payment acceptance for over 10 years. 

Visit www.ravelin.com for more information on Ravelin’s sophisticated fraud and payments solutions.