More Companies Realize the Value of IP-Based Mobile Targeting
AD:TECH NEW YORK & ATLANTA – November 2, 2016 – The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics now involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Starting today, Digital Element will share its latest mobile advertising technology solutions with attendees at ad:tech New York, Nov. 2-3, 2016.
Digital Element representatives will be at Booth #700 throughout the conference, showcasing how IP intelligence and geolocation can be effectively used by companies to reach audiences across multiple screens to create more engaging interactions with today’s “always on” mobile users.
“Successful mobile marketing is really about delivering contextual relevance―content applicable to a specific moment in time,” said Rob Friedman, executive vice president, Digital Element. “A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions. We want marketers to understand that IP-based data plays an important role in both the mobile and connected digital world.”
Data Accuracy Is Key for Mobile Attribution and Marketing Analytics
AppsFlyer, the global leader in mobile attribution and marketing analytics, is an example of a company that empowers advertisers with unbiased and transparent attribution analytics driven by reliable, accurate and impactful data.
AppsFlyer deployed Digital Element’s NetAcuity Pulse™, the revolutionary IP targeting solution that allows clients to more effectively target both mobile and connected traffic. NetAcuity Pulse leverages a network of IP location information, derived from mobile traffic, billions of on-device-location transactions and internet infrastructure analysis―allowing the technology to generate unprecedented audience insights. Precise yet respectful of user privacy, the NetAcuity Pulse method is based on where an individual is located at a specific moment in time, regardless of device.
With NetAcuity Pulse, AppsFlyer now has the accuracy, reliability and granularity it needs from a global coverage perspective to confidently provide clients around the world with the necessary geographic information to make more informed decisions when it comes to marketing and monetizing their apps.
Specifically, Digital Element’s IP data has proven to be a “very valuable component” within the AppsFlyer analytics dashboard. For example, AppsFlyer’s clients can see where app installs and activities are occurring throughout different regions in the world. The “Right Now” dashboard feature shows app installs/downloads and engagement activity in real-real time. It’s a dynamic graphic that updates every five seconds.
Read the full AppsFlyer case study at: www.digitalelement.com/wp-content/uploads/2016/10/appsflyer-success.pdf
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, security companies, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.