Industry-leading IP geolocation technology used to improve advertising performance
London, UK, 11th February, 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global analytics and technology specialist, Media iQ (now MiQ), has integrated its NetAcuity Edge™ hyperlocal geolocation technology, as part of its advanced performance solution, to increase advertising effectiveness for its global client base.
Media iQ’s media offering includes an Advanced Performance Solution powered by sophisticated segmentation, scoring and targeting of users, resulting in improved campaign effectiveness and efficiency for its clients. Media iQ is also successfully delivering innovative Brand Solutions such as TV Sync and Social Sync.
The integration of Digital Element’s highly accurate IP geolocation solution into their Advanced Performance and Brand solutions enables Media iQ to geographically target advertising to postcode level, globally. In addition, location data can be added to demographic and other data attributes to build visitor profile data, enabling richer targeting solutions, improving relevance, response and revenues.
“We are constantly seeking to innovate and are looking for integrations to enhance our offering to the market. IP intelligence and geolocation technology are critical tools in the field of online and mobile advertising, enabling us to geographically target our clients’ campaigns with unprecedented granularity and precision, optimising campaign effectiveness,” explained Prabhu Prakash, Technology Director, Media iQ.
“In particular, automotive and retail sector clients need to target advertising to specific postcodes, and we have noticed a significant uplift in performance since we incorporated Digital Element’s IP geolocation technology into our solutions suite. A recent client campaign recorded a 34% improvement in conversion rate and 10% reduction in cost per action as a direct result of hyperlocal postcode targeting.”
Prabhu added “We selected Digital Element as a partner because it has the most accurate data available on a global scale, and a reputation for superior customer service and support.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.
Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented, “Digital Element is delighted to play a positive part in Media iQ’s global expansion. We pride ourselves on providing precise and robust IP geolocation data and the uplift in performance enjoyed by Media iQ’s clients is testament to the robustness of Media iQ’s superior analytics and the power of location based targeting. We look forward to further enhancing their offering in the future.”
The IP geolocation technology is currently being utilised by Media iQ in North America, UK and other EU regions, with plans for it to be implemented in the APAC region in 2015.
Media iQ joins some of Digital Element’s other advertising platform clients including Microsoft, MediaMath, Admedo, Mashero, DoubleClick, Flashtalking, AOL’s ADTECH, Webtrekk, Vibrant Media and Yieldr.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About Media iQ
Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth.
Founded in 2010, Media iQ has over 100 staff serving over 400 clients, and enjoys a 97% client retention rate globally. Headquartered in the UK it has offices across North America, Europe and Asia.
Media iQ’s experts in analytical decision-making make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. Its platform and solutions are scalable and enable clients to increase business efficiency by minimising wastage and extracting maximum value from their data.
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