NetAcuity Helps Technology Company Innovate Solutions for Pay-TV Market
Atlanta, GA – March 14, 2018 – Digital Element, the global geolocation data and services provider, today announced that BOLD Media Solutions Support, an experienced systems integrator and software developer, has selected to use its NetAcuity® datasets to help deliver more accurate and reliable video digital rights management (DRM) throughout Latin America.
Headquartered in Uruguay with a focus on the Latin American pay-TV market of middle-sized operators, BOLD has been at the forefront of providing the most innovative solutions and products customized to companies’ unique needs in this space. BOLD has a varied group of clients in Latin America which have continued to show their loyalty through the years, among them NUEVO SIGLO and Montecable.
“Our clients needed a solution that combined geolocation, VPN and proxy detection so that they could make use of content from studios from which they had the rights,” said Ricardo Lima, director of BOLD S.A. “When we started the evaluation process, one of the criteria was that the geolocation solutions provider be well known within the industry. Digital Element came highly recommended not only for the accuracy of its data offerings in the LATAM region but also for ease of implementation and superior customer support.”
BOLD will integrate Digital Element’s NetAcuity Edge™ database, which includes validated, partner-contributed geographic postcode-level data, into its content manager system to help customers comply with industry requirements for video distribution. Additionally, the company will also employ Digital Element’s anonymous proxy and VPN databases to help add even more security for its DRM solutions.
“In addition to location, the detection of anonymous proxies and VPNs is becoming mandatory for any company looking to address the evolving challenges when it comes to providing a reliable DRM solution,” said Jorgelina Striedinger, vice president, Latin America, at Digital Element. “We’re seeing more companies across the video market spectrum―from studios to telecom companies to technology solutions providers―ask about the additional data parameters that we can offer to help strengthen their DRM activities while still protecting consumers’ privacy and preserving their video viewing experiences.”
About Digital Element
Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.
Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc
About BOLD Media Solutions
BOLD is an experienced systems integrator and software developer, able to provide new end-to-end solutions to pay-tv, Internet Services Providers and telecom companies. Focused in the Latin American market of middle-sized operators, its customers have been able to launch – with Bold’s advanced platform and support – services such as VOD, live TV, OTT and multiscreen offerings, with low capital expenditures. One of its main strengths has been its expertise to deal with hybrid DVB-IP, and cloud solutions. Bold is based in Uruguay, and has itself partnered with strategic middleware, hardware and software suppliers in the industry. For more information, visit http://boldmss.com.