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Attending Sports Fans Represent Huge Audience for Wi-Fi-Targeted Marketing
ATLANTA – July 9, 2015: Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans.
The infographic, titled “The New Sports Experience and How Wi-Fi is Changing the Game,” provides a visual representation of why and how sports complexes, especially baseball stadiums, are building mobile Wi-Fi capabilities into the fan game-day experience. With the 2015 MLB All-Star Game next week, the infographic leverages a baseball theme to put marketers “on deck” to see the growth and progression of Wi-Fi-enabled stadiums while showing them how to “hit it out of the park” with marketing campaigns using Wi-Fi targeting.
The infographic includes numerous statistics from well-recognized technology organizations and sports research firms to help demonstrate the benefit of Wi-Fi targeting in these venues, especially for advertisers, stadium services and retailers. Worth noting are the sheer numbers of fans who will have direct Wi-Fi access from their seats. By the end of the 2015 season, 28 of the MLB’s 30 teams will have in-stadium Wi-Fi, totaling 1.2 million seats with wireless connections. And, the fans are taking advantage of this new game-day amenity. During last year’s World Series, 50 percent of the crowd at AT&T Park connected to the stadium Wi-Fi.
“The build-out of Wi-Fi access points will only continue in order to accommodate the exponential growth in mobile traffic, and sports complexes represent ideal venues to reach and engage with a large and captive audience,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation technology allows advertisers, retailers and many others to non-invasively push relevant ads, content, promotions and deals to these sports fans as soon as they enter the gates.”
Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Media Contact
For Digital Element:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com