Industry-leading IP geolocation technology selected to enable more effective lead identification and targeting
LONDON, UK – 5 August 2015 – Digital Element, the leading provider of IP geolocation technology, today announced that B2B lead management specialist, APSIS ProspectEye AB, has adopted its NetAcuity Edge™ hyperlocal IP geolocation technology to improve web traffic insight, enhancing the quality of lead generation and targeting efficiency.
APSIS ProspectEye AB’s automated lead management solution monitors web traffic to provide detailed insight into visitor behaviour. This is used to understand the specific products and services of interest to visitors, and the make-up of the visiting organisations, which helps maximise sales efficiency by identifying key decision-makers to target and increasing the relevance of follow-up activity.
By incorporating IP geolocation technology, APSIS ProspectEye AB is able to cross-reference its extensive database with company IP addresses, providing clients with additional location-specific insight. This information can be integrated with client CRM systems, enabling APSIS ProspectEye AB to determine whether visitors are clients or prospective clients. High-potential leads can then be identified and targeted with responses tailored to their locality.
“It was essential for us to choose an IP technology provider with the ability to produce accurate and detailed location-based data to complement the quality of the organisational insight we offer. Digital Element has the best coverage in Europe and the most advanced geolocation technology, which made their solutions the perfect choice to improve lead targeting. Since integrating the technology, we have experienced a vast improvement in IP coverage and enhanced targeting precision”, explained Mathias Thulin, Commercial Product Manager at APSIS ProspectEye AB.
Digital Element is recognised as an innovator in IP geolocation intelligence. Its NetAcuity® technology has delivered an unprecedented level of accuracy to the geolocation industry. Through a combination of IP routing infrastructure analysis and anonymous location insight — obtained from a network of global commercial partners — Digital Element is able to provide uniquely detailed and hyperlocal data that maintains user anonymity and complies with the highest standards of end-user privacy.
Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are delighted to work with such a progressive and high-performing European company as APSIS ProspectEye AB to enhance the value of their lead management system. Using our geolocation technology, the company can realise the full potential of their organisational data, matching company profiles with IPs to enhance the efficiency of sales activity and lead qualification.”
APSIS ProspectEye AB joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Adform, Infectious Media, Webtrekk, Wiredminds, Qubit Digital, Mashero, Collective, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About APSIS ProspectEye AB
Founded in 2007, APSIS ProspectEye AB’s lead generation and management software has quickly proven its ability to enhance lead quality and increase the relevancy of follow-up activity, producing significant ROI. The company works with more than 400 B2B clients across the Nordics and has achieved an average annual sales growth of 70% for the last three years. APSIS ProspectEye AB’s system monitors web traffic in intricate detail, providing clients with visitor activity data, including insight into the composition of the visiting company. The solution also enables clients to use smart filters when targeting leads that can be set to specific parameters to target leads with exceptional precision and set up automated lead nurturing campaigns that convert visitors into sales-ready leads. Visit http://www.apsis.com/products/lead-management.aspx to discover more about effective automated lead management. Based in Malmø and Stockholm, APSIS ProspectEye AB is part of the wider APSIS Group.
For Digital Element:
Tel: +44 (0) 203 642 1124